ΞϧΰϦζϜͷબఆ݅ w ͨͩҟৗΛݕ͢Εྑ͍Θ͚Ͱͳ͍ w .BDLFSFMͷ߹ w ݁Ռ͕આ໌ՄೳͰͳ͚ΕͳΒͳ͍ w ਂֶशͳͲͰݕ݁Ռ͕આ໌ෆೳͳͷ͋Δ w Ϣʔβʔ͕ݕ͞ΕͨҟৗΛݩʹαʔόʔΛௐࠪ͢Δඞཁ͕͋ΔͷͰɺݕཧ ༝Λࣔ͞ͳ͚ΕͳΒͳ͍ w ػցֶशͷઐՈҎ֎Ͱཧղ͕༰қͰͳ͚ΕͳΒͳ͍ w .BDLFSFMͷελοϑͷଟ͘8FCΞϓϦέʔγϣϯΤϯδχΞ w ൴Β͕ࠓޙ߃ٱతʹӡ༻ͯ͘͠ඞཁ͕͋Δ
ޡݕͱݕ࿙Ε w ޡݕΛڐ༰ w Ξϥʔτ͕໐͍ͬͯΔͷʹҟৗͰͳ͍ঢ়ଶ͕܁Γฦ͞ΕΔͱɺ୭Ξ ϥʔτΛ৴༻͠ͳ͘ͳΔɻΦΦΧϛগ w ݕ࿙ΕΛڐ༰ w .BDLFSFMػցֶशػೳҎ֎ʹ౷తͳख๏Ͱͷࢹ͕Մೳ w ػցֶशͰݕ࿙Εͯ͠ਂࠁͳো֎ܗࢹͳͲଞͷࢹઃఆͰ ΩϟονΞοϓͰ͖Δ w ػցֶशػೳɺ౷తͳࢹઃఆͰऔΓಀ͕͢ͷΛर͏ิॿతͳػ ೳͱҐஔ͚ͮΔ
ػցֶशͷϚωʔδϝϯτ w ෆ࣮֬ੑͷࢁ͕Ͳ͜ʹ͋Δ͔Λೝࣝ͢Δ w ͋Β͔͡Ί͔͍ͬͯΕͦΕͳΓʹରॲͰ͖Δ w ςετఔͷෆ࣮֬ੑͷࢁҰൠతͳιϑτΣΞ։ ൃͱେ͖͘ҟΔͷͰҙ͕ඞཁ w 1P$ͱςετఔҎ֎ʮී௨ͷιϑτΣΞ։ൃʯ w ࣮ɾΠϯϑϥߏஙɾӡ༻ίετࢼࢉFUD
εΫϥϜ • “The New New Product Development Game” (1986, தҮ࣍) ◦ ৽։ൃͷϓϩδΣΫτཧʹ͍ͭͯͷจ ◦ ͜ͷจʹΠϯεύΠΞ͞ΕͯɺδΣϑɾαβʔϥϯυ͕εΫϥϜ ΛମܥԽ ◦ ۃΊͯෆ࣮֬ੑͷߴ͍։ൃϓϩδΣΫτΛཧ͢ΔͨΊͷख๏͕େ ݩͷग़ࣗ