customTask: Your New Google Analytics BFF [2019]

Note that this deck refers only to Universal Analytics - this technique does not work in GA4! If you’re an advanced Google Analytics and Google Tag Manager user, you might be familiar with the Measurement Protocol and how it works. But are you using it to it’s fullest potential? Introducing customTask, one of the most powerful ways to customize and control your Google Analytics implementation. In this talk you’ll learn the basics of how customTask works, along with implementation ideas and tips to get you started.

Transcript

2. How does Google Analytics actually work?
5. https://www.simoahava.com/analytics/customtask-the-guide/
6. customTask runs before everything else
7. Example: Running Google Analytics Locally
8. I was not told there would be coding!
9. Getting customTask into GTM:
10. You can only set customTask once per tracker/hit/tag.
11. https://www.simoahava.com/tools/customtask-builder/
12. Send your visitor’s client ID to Google Analytics as a Custom Dimension
14. Make your own demo Google Analytics account with real/fake data.
16. Prevent duplicate ecommerce transactions
18. Automatically reduce Google Analytics payload length
19. GA has a limit of 8192 bytes. Go over that? The hit is gone.
20. Remove Personally Identifiable Data from all Google Analytics hits
22. Send the same Google Analytics hits to more than one property
23. Why do this? 1. Client or another vendor likes fiddling with GA 2. Separate GA for testing property-level modifications 3. You ran out of custom dimensions and metrics
24. One last customTask idea!
25. https://www.themarketingtechnologist.co/using- google-analytics-customtask-to-play-super-mario/
26. Thank You! kickpoint.ca/newsletter Dana DiTomaso @danaditomaso