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customTask: Your New Google Analytics BFF

customTask: Your New Google Analytics BFF

If you’re an advanced Google Analytics and Google Tag Manager user, you might be familiar with the Measurement Protocol and how it works. But are you using it to it’s fullest potential? Introducing customTask, one of the most powerful ways to customize and control your Google Analytics implementation. In this talk you’ll learn the basics of how customTask works, along with implementation ideas and tips to get you started.

Dana DiTomaso

April 12, 2019

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  1. Why do this? 1. Client or another vendor likes fiddling

    with GA 2. Separate GA for testing property-level modifications 3. You ran out of custom dimensions and metrics