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customTask: Your New Google Analytics BFF

customTask: Your New Google Analytics BFF

If you’re an advanced Google Analytics and Google Tag Manager user, you might be familiar with the Measurement Protocol and how it works. But are you using it to it’s fullest potential? Introducing customTask, one of the most powerful ways to customize and control your Google Analytics implementation. In this talk you’ll learn the basics of how customTask works, along with implementation ideas and tips to get you started.

Dana DiTomaso

April 12, 2019
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Transcript

  1. How does Google Analytics
    actually work?

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  2. https://www.simoahava.com/analytics/customtask-the-guide/

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  3. customTask runs before
    everything else

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  4. Example:
    Running Google Analytics Locally

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  5. I was not told there
    would be coding!

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  6. Getting customTask into GTM:

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  7. You can only set customTask
    once per tracker/hit/tag.

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  8. https://www.simoahava.com/tools/customtask-builder/

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  9. Send your visitor’s client ID
    to Google Analytics as a
    Custom Dimension

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  10. Make your own demo
    Google Analytics account
    with real/fake data.

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  11. Prevent duplicate
    ecommerce transactions

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  12. Automatically reduce Google
    Analytics payload length

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  13. GA has a limit of 8192 bytes.
    Go over that? The hit is gone.

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  14. Remove Personally
    Identifiable Data from all
    Google Analytics hits

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  15. Send the same Google Analytics
    hits to more than one property

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  16. Why do this?
    1. Client or another vendor likes fiddling with GA
    2. Separate GA for testing property-level
    modifications
    3. You ran out of custom dimensions and metrics

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  17. One last customTask idea!

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  18. https://www.themarketingtechnologist.co/using-
    google-analytics-customtask-to-play-super-mario/

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  19. Thank You!
    kickpoint.ca/newsletter
    Dana DiTomaso
    @danaditomaso

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