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How To Turn Your App Into a Business

Dan Shipper
January 20, 2013

How To Turn Your App Into a Business

In which I talk about how to take an app and build a business out of it. Customer development is talked about at length.

Dan Shipper

January 20, 2013
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  1. Typical plan for app development 1. Build product 2. Release

    it 3. ?????? Saturday, January 19, 13
  2. Typical plan for app development 1. Build product 2. Release

    it 3. ?????? 4. Go viral!!! Saturday, January 19, 13
  3. Typical app lifecycle 1. Build product 2. Release it 3.

    Watch it languish Saturday, January 19, 13
  4. Typical app lifecycle 1. Build product 2. Release it 3.

    Watch it languish 4. Decide it wasn’t that good anyway Saturday, January 19, 13
  5. Typical app lifecycle 1. Build product 2. Release it 3.

    Watch it languish 4. Decide it wasn’t that good anyway 5. Drop it Saturday, January 19, 13
  6. Typical app lifecycle 1. Build product 2. Release it 3.

    Watch it languish 4. Decide it wasn’t that good anyway 5. Drop it 6. Repeat Saturday, January 19, 13
  7. Typical app lifecycle 1. Build product 2. Release it 3.

    Watch it languish 4. Decide it wasn’t that good anyway 5. Drop it 6. Repeat Saturday, January 19, 13
  8. In order to build a business you need to build

    understanding Saturday, January 19, 13
  9. Hi there, I’m a student and I’m working on a

    project. Saturday, January 19, 13
  10. Hi there, I’m a student and I’m working on a

    project. I know you work in Industry X and I’d love to get some advice. Saturday, January 19, 13
  11. Hi there, I’m a student and I’m working on a

    project. I know you work in Industry X and I’d love to get some advice. By the way we went to the same school. Saturday, January 19, 13
  12. Hi there, I’m a student and I’m working on a

    project. I know you work in Industry X and I’d love to get some advice. By the way we went to the same school. I’d love to get 15 minutes of your time. Saturday, January 19, 13
  13. • What do they do every day? • What software

    they use? • What problems they have? • THEN talk about what you’re working on Saturday, January 19, 13
  14. This allows you to understand why your product is useful

    (or why it isn’t) Saturday, January 19, 13
  15. Want a copy of the newspaper? Want a copy of

    the newspaper? Want a copy of the newspaper? Want a copy of the newspaper? Want a copy of the newspaper? Want a copy of the newspaper? Want a copy of the newspaper? Want a copy of the newspaper? Want a copy of the newspaper? Want a copy of the newspaper? Want a copy of the newspaper? Want a copy of the newspaper? Saturday, January 19, 13