of the Call Meeting with the Mentor Crossing the Threshold Tests, Allies, Enemies Approach the Innermost Cave Ordeal Reward The Road Back Resurrection Return with the Elixir
is we stand for. And what we’re about isn’t making boxes for people to get their jobs done, although we do that well….We’re about something more than that….we believe that people with passion can change the world for the better.” - Steve Jobs in 1997
care that I am here? The answer is that you don’t sell them, you care about them first. You can market all you want, but in the end it’s your intention, not your marketing that shines through. - Bernadette Jiwa
do? Identify 3 core values that are the backbone of the work you do. What is the story you are trying to tell? What’s the experience you hope to provide people?
choose a primary and secondary one that you believe is the best reflection of the values and purpose of your practice. Reflect on how these archetypes add to the meaning of your work and to the communities you serve.
are his/her dreams, wants, & desires? 2) What is the story the client tells herself before she ever contacts you? 3) What is her worldview? (interests, beliefs, passions, values) 4) How do you connect with or encounter this client in a way that she trusts the message you want her to hear? 5) What changes are you trying to make in that client, in her life, and her story?
the highest quality treatment in a safe and confidential environment. Ø We offer a safe space for you to explore, share, and grow. Ø Our innovative services will help you address issues pertaining to… Ø Our center offers individualized tx plans and customizes our programing according to our client’s needs. Ø We provide comprehensive psychiatric care led by highly qualified and licensed professionals.
about you. Ø Use contrast to get your point across. Make it easy for people to see clear differences. Ø Communicate in ways that are familiar, concrete, and easy to grasp. Avoid ambiguity. Ø Anchor your messages with strong beginnings and endings. Ø Focus on visual stimuli whenever possible. Ø Communicate in ways that illicit emotion.
Association) disclaimer: "The diagnosis and treatment of psychological disorders requires consultation with a trained professional. The information on this website is for educational purposes only. It should not be used as a substitute for seeking professional treatment for any disorder or problem, and it is an insufficient basis for designing a treatment plan. The treatments described in this website have been shown to be beneficial in scientific studies; however, this is no guarantee that any individual person will benefit from a particular treatment." The services of XXX Therapy are meant solely for psychotherapeutic and counseling purposes. This service is not meant as a crisis hotline. Should you need such services, there are a couple of options for you, such as calling 911 or go to a hospital ER department where their staff are trained to assist in a psychological emergency.
other persons whose particular circumstances make them vulnerable to undue influence.” (APA 02: 5.05) “…testimonials or public endorsements may compromise a client's confidentially or later prove embarrassing in ways that may not be anticipated when she initially agreed to the quote.” -Koocher PhD & Keith-Spiegel PhD (http:// www.continuingedcourses.net/active/courses/course057.php) “Apparently the FTC does not regard the lingering influence of the transference relationship and its potential consequences as an automatic barrier to testimonial advertising (e.g., potentially unfair and deceptive endorsements provided in the afterglow of a positive transference). -Koocher PhD & Keith-Spiegel PhD (http://www.continuingedcourses.net/active/courses/ course057.php) Testimonials
Do Keyword Research. - Often times what you think are your keywords are not what your audiences thinks. - Google Keyword Tool • Optimize your On-Page SEO - Use Your Tags! (Title Tags, Meta Tags, Descriptive Tags) - Use new knowledge of keywords to create SEO rich content - Add names and descriptive text to all images • Build Backlinks - Guest blogging (include a link back to your site) - Article Marketing (submit articles that include a link back to your site) - Create content other sites want to link to. - Link exchanges • Submit your website to search engines on a consistent basis - http://www.squidoo.com/sitemap-submission • Write fresh content so search engines recognize your site as constantly changing.
Conversations are Taking Place - Go to http://search.twitter.com 2) Use it as a Feedback/Market Research Tool - What do you look for in a therapist? - When you have a problem, who do you consult? - How can we, as a community, support you better? 3) Offer Interesting Mental Health Facts, Resources, Research 4) Connect & Collaborate with Others in the Field (Grow Your Network!)
marketing outreach initiatives you might like to use to connect with your audience. Ø Step 2: Prioritize the items you identified above using the chart on the handout.
you serving? • Where are they found? Marketing Vehicles Level 2: Participate in “the conversations” Level 3: Deliver quality, innovation etc… Level 1: Share Your Story
blitz spin share your story connect with a community embrace a niche engage in conversation creating the experience atmosphere support the service align with your audience
today, there are millions of markets. 3. You can no longer market to a non-descript mass audience. You can market only to people who are willing participants!! 4. Marketing is “Why you do what you do” not “What you do”. 5. Marketing is about focus, patience, & commitment to principle. 6. Focus on one at a time vs. everyone 7. Focus on earning trust not attention. 8. Significance always trumps recognition. Be relevant to your market & avoid the other noise!
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