Creating Digital Business Impact Using Social Media

Social Media Speaker and Digital Marketing Coach Dawn Raquel Jensen speaks at the ING (International Network of Golf) Spring Conference 2015 on using and building digital embassies and outposts to establish and create a digital presence and establish a platform for business.

Transcript

1. Digital Field of Dreams: Creating Social Business Impact Presented by: Dawn Raquel Jensen Virtual Options Coaching & Training
2. Dawn Raquel Jensen q Social Media Coach q Digital Marketing Trainer q Social Business Catalyst q Strategy & Consultations q White-label Social Media Management Solutions @virtualoptions, @dawnrjensen
3.     q Slidedeck q Q & A q Additional support  
4. Digital Embassy & Outposts: Overview Visibility Start Small • Establishing a Presence Credibility Build Deliberately • Creating a Path Tribe Builder Be Consistent • Providing the Platform
5. 1.  Set a Social Baseline 2.  Claim Your Brand Online 3.  Get Clear on Why Your Online & What You Represent 4.  Defining Your Embassies and Outposts 5.  Deciding on Content – Curated Vs. Created 6.  Using Tools to Manage Social Media 7.  Tying it All Together Social Business Outline
6. Here What Need to Know Right Now q Facebook still skews significantly female. That said, Instagram has edged out Facebook and Twitter in terms of prestige among young users. q LinkedIn is actually more popular than Twitter among U.S. adults. Core Demographic: 30-49 q Snapchat is the youngest social network of all. More than six out of 10 Snapchat users are between18-to-24 age group, compared to 28% of Instagram users. (Informate)
7. LEVERAGE: TIME vs. MONEY How Much Time Are You Spending On Social Media?
8. Social Media Marketing Timeline
9. Social Media Breakdown 6 Hours /Week x (Hourly Rate) = ________________ What you already spend on Social Media & Marketing $25/hour = $150/week $150/week = $600/month $600/week = $7200/year
10. q Drive Traffic to Your Website (44%) q Brand Exposure / Increase Presence q Business Prominence q Interact with Customers (18%) q Convert Followers into Subscribers (12%) q Convert Subscribers into Customers (12%) q Evangelize Your Product (12%) Primary Social Media Goals
11. Digital Embassy & Outpost: Overview Visibility Start Small • Top Social Networks • Honed By Industry • Shaped by market Credibility Build Deliberately • Content • Tools & Tech • Automatic system Tribe Builder Be Consistent • Posts • Status • Engagement • Timing
12. Social media can help you create a stronger online presence. Control your brand, or someone else may. Online Authority & Reputation
13. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp Foursquare Google+ www.dawnraqueljensen.com  |  ©  Virtual  Options  Coaching  &  Training  2012  |  dawn@virtualotpions.net  
14. Your Social Business Mix
15. Know what is being said. Social Search Engines: q  SocialMention.com q  Whostalkin.com q  Social-searcher.com Research first: Litmus Test
16. SocialMention.com Research first: “Real-time” Data The Litmus Test
17. Whostalkin.com Research first: Real-time Data
18. Social-searcher.com Research first: Real-time Data
19. Research first: Baseline Alerts.google.com   Alternative:     talkwalker.com/alerts   q Your Business q Competition q Industry News q Influencer & icons q Trends q News & Noteworthy
20. Establishing An Online Presence Litmus Test Complete Data Collected Now We Have A Baseline
21. Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. Resources: www.Moz.com/local (Business) www.BrandYourself.com (Personal) Establish or Enhance Yourself & Your Company Presence
22. Note: “Naming Conventions” www.Knowem.com Check & Secure It – Can Pay to Play
23. Building Out Embassies & Outposts www.Namechk.com
24. Personal Business Branding Building Authority
26. Digital Embassy & Outpost: Overview Visibility Start Small Credibility Build Deliberately Tribe Builder Be Consistent
27. Digital Embassy & Outpost: Overview Visibility Start Small • Top Social Networks • Honed By Industry • Shaped by market Credibility Build Deliberately Tribe Builder Be Consistent
28. Start Small Foundation: 3 to 5 Social Media Platforms q Optimized Profiles q Connected without overlapping q Curated & Original Content Tailor to top tier Social Media
29. Build or Update Core Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Twitter www.dawnraqueljensen.com  |  ©  Virtual  Options  Coaching  &  Training  2015  |  dawn@virtualoptions.net  
30. “Fish Where The Fish Are”
31. Embassies & Outposts Build Deliberately
32. Digital Embassy & Outpost: Overview Visibility Start Small Credibility Build Deliberately • Content Curated • Dedicated Tools & Tech • Automatic system Tribe Builder Be Consistent
33. Digital Embassies & Outposts
34. Breathe. Questions?
35. Blog post: 11am YouTube: 1pm – 3pm Facebook: 1pm – 4pm Twitter: 1pm – 3pm Pinterest: 2pm – 4pm, 8pm – 1am Google+: 9am – 11am LinkedIn: 7am – 9am, 5pm – 6pm Tumblr: 10pm Timing
37. Social Media Profile: Linkedin F a n s F r i e n d s F o l l o w e r s
38. PROS     q  Great B2B q  Great recruitment tool q  Rich content q  Local and global access q  Linkedin Publisher (great for showcasing thought-leadership q  Offers credibility via recommendations and endorsements CONS q Limited interaction q Delayed communication q Free version restricts connections q Paid version
39. LinkedIn Company Profile http://www.linkedin.com/companies  
40. Create a Showcase Page
41. q A Company Page is to your real estate website. q A Showcase Page is to your dedicated landing pages (like your real estate blog or your “about me” page). q You can set up up to 10 Showcase Pages to promote your blog posts, promotional offers (e.g. referral programs, free buyer consultations), or any other pertinent information you want your audience to know. About Showcase Pages
42. FACEBOOK q Keep things positive q Be informative q Provide links q Include images q Mobile friendly q Engage with users q Be available https://www.facebook.com/pages
45. q YouTube q Catchy title q Uploading q Description** q Call-to-action q Use tags You Tube
46. TWITTER q Call-to-action q Punctuation q Shorten URLs q Format q Mentions q RT: Retweet q Add an image https://business.twitter.com
48. q No human faces q Little background q Multiple colors q Light and color q Portrait style PINTEREST
49. q Tag brands and people q Trending topics q Use hashtags q Use images q Interact with commenters q Find communities http://business.google.com GOOGLE+
51. q Editing q Rule of thirds q Captions q Use hashtags q Reply INSTAGRAM
52. q Know your post types q Follow people q Know your Tumblr speak q Choose a good theme q Tagging q Like and reblog TUMBLR
53. q Hashtags q Infinite loop q Find your style q Be wise q Background noise VINE
54. Social Media Toolbox Series: Getting Started
55. Digital Embassy & Outpost: Overview Visibility Start Small Credibility Build Deliberately Tribe Builder Be Consistent • Blogs • Posts • Engagement • Timing
56. Become the trusted advisor in your niche Educate ★ Inform Inspire ★ Entertain ★ Empower ★ Building Social Business Capital
57. Myth:“If I build it, they will come.” Develop  an  engagement    strategy  to  attract  fans  
59. q Have a Editorial or Social Media content calendar to plan your posts q SAVE Time your posts using programs like q  Hootsuite.com q  Tweetdeck.com q  Bufferapp.com q  Postplanner.com q  Slacksocial.com Work Smarter: Plan, then Time it
60. Privacy setting or not, Your Social media is public. Your posts and customer service will be seen by other users.. The Take-away Privacy  
61. Let’s Recap Questions?
62. Social Business Platforms: Decide What to Focus On & Why Website    Blog     Site   Facebook         LinkedIn       Pinterest   Slideshare       Twitter   YouTube       Yelp   Foursquare   Instagram       Google+   www.dawnraqueljensen.com  |  ©  Virtual  Options  Coaching  &  Training  2015  |  dawn@virtualoptions.net  
63. Digital Prominence = Great Content Curated  Content   q Blogs q News / Newsfeeds q Websites q Videos q Podcasts q Pins q Posts q Tweets Created  Content   q Blog Posts q Podcasts q Videos q Infographics q Quotes q White Papers q Reports
64. q Consistent Blog Posts q Guest Post q Creating Content Calendar q Repurpose/Syndicate Content Across Platforms Establish Social Authority
65. Life of Content: Repurposed q  Create  Social  Platforms   q  Update  Existing  Information   q  Connect  F/F/F  Social  Sites   q  Enhance  Profiles  &  Pages  
66. Phased In Digital Platforms q Slideshare q Quora** - Showcase Industry & Business Intellect q Stumbleupon – Vote q Reddit – Crowdsource Popular or Trending Topics Digital Relevance: Extending Social Impact & Reach
67. q Blog, blog commenting q Answer Quora questions q Publish - Use LinkedIn Publisher q Participate in groups or start one of your own q Repurpose information into video, podcasts, or blogs Extending Reach: Build Social Trust Factor
68.     q Questions??
69. Digital Embassy & Outpost: Overview Visibility Start Small • Top Social Networks • Honed By Industry • Shaped by market Credibility Build Deliberately • Content Curated • Dedicated Tools & Tech • Automatic system Tribe Builder Be Consistent • Blogs • Posts • Engagement • Timing
70. Need more support? Increase your online presence Build your network of clients and prospects Make more money through Social platforms Access checklists, templates, presentations, resources, on- demand Q&A, and more! Sign up here: www.SocialMediaFIrestarter.com/bonus DIY Resources for you. Sign up today!
71. Dawn Raquel Jensen v Training Sessions v Workshops & Seminars v Speaking & Breakouts v White-label Social Media Management Solutions dawn@virtualoptions.net 407-230-9042
72.     Thanks For Listening &  Attending   Have  questions?     Need  Support?   Email  me:  dawn@virtualoptions.net   Call:  407.230.9042   OR  JUST  ASK  ME  NOW!      
73. Dawn Raquel Jensen newsle.com/dawn Want  this  presentation?   Simply  provide  an  email!  
74. http://www.virtualoptions.net