LinkedIn for Business - Short Version - Social Media

Social Media for Business - LinkedIn #socialmedia #LinkedIn #socialbusiness #socialmediatrainer

Transcript

1. By Dawn Raquel Jensen Virtual Options Coaching & Training
2. Social Profile Checklist
3. Digital Embassy & Outpost: Overview Visibility Start Small • Top Social Networks • Honed By Industry • Shaped by market Credibility Build Deliberately • Content • Tools & Tech • Automatic system Tribe Builder Be Consistent • Posts • Status • Engagement • Timing
4. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp Foursquare Google+ www.dawnraqueljensen.com | © 2015 | dawn@virtualoptions.net
5. Social Media Profile: Linkedin F a n s F r i e n d s F o l l o w e r s
6. LinkedIn Stats: LinkedIn 79% of users are over 35 53% Male 47% Female 4 out of 5 users are business decision makers 93% College grads Average income $86K a year 13% do not have a Facebook account. 83% do not have a Pinterest account. 59% not not active on Twitter.
7. PROS q  Great B2B q  Great recruitment tool q  Rich content q  Local and global access q  Linkedin Publisher (great for showcasing thought-leadership q  Offers credibility via recommendations and endorsements CONS q Limited interaction q Delayed communication q Free version restricts connections q Paid version
8. Over 332M 187 Unique 40% Use Daily CEO Av: 930 80% drive business decisions Tues/Thurs Before/after business hours Av. Time/Site: 17 Min LinkedIn By the Numbers Why Use It *  Networking within an industry *  Share expertise & gain knowledge *  Increase brand visibility *  Leverage your knowledge
9. 55% Connect through Mobile
10. About Public Profiles…BTW This. Not This. This, maybe..
11. § Add your picture § No logos § No dogs § No family § No hobbies § Professional Your LinkedIn Profile
12. 120 Characters to Make a First Impression Use Pikes or bullets Use Keywords Your Headline
13. q Customize Your URL q BrandYourself.com q About.me Claim Your Vanity URL
14. Write your summary and share about other aspects of what you provide and the types of opportunities you are looking for. Your Summary
15. Add Sections
16. Adding Your Experience
17. Volunteer Experience
18. Certifications
19. How to Contact You
20. §  Certificates §  Presentations §  Links §  Projects §  Slideshares §  Research Papers Add Media
21. 3 Degrees of Separation
22. Skills and Endorsements
23. Endorsements: 1st Connections Only
24. q Industry Knowledge q Keywords q Titles Endorsements: Make them
25. Ask for & Give Recommendations
26. 2.6 Million Company Pages
27. LinkedIn Company Profile http://www.linkedin.com/companies
28. Your Linkedin Company
29. Create a Showcase Page
30. q A Company Page is to your website. q A Showcase Page is to your dedicated landing pages (like your blog or your “about me” page). q You can set up up to 10 Showcase Pages to promote your blog posts, promotional offers (e.g. referral programs, free consultations), or any other pertinent information you want your audience to know. About Showcase Pages
31. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp Foursquare Google+ www.dawnraqueljensen.com | © 2015 | dawn@virtualoptions.net
32. What’s Your Starting Position? Visibility Start Small • Top Social Networks Credibility Build Deliberately • Content • Tools • System Tribe Builder Be Consistent • Posts • Updates • Engagement
33. Social Media Coach Digital Marketing Trainer Social Business Catalyst Linkedin.com/in/dawnjensen Fan: Fb.me/virtualoptions, fb.me/dawnraqueljensen Web: virtualoptions.net digitaltrustagent.com Connect with me!