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How modern web design works
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Derek Johnson
August 07, 2014
Design
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How modern web design works
Slides from a talk I gave to business owners and representatives in Belfast.
Derek Johnson
August 07, 2014
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Transcript
Derek Johnson Senior Web Developer ! @derekjohnson Modern Web Design
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Symptoms of bad design • Poor testing • Lack of
usability • Annoying user experience • Visual appearance != design
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• user-centric design • usability • user testing • user
experience • user journeys
Use
3 prerequisites 1. Clear goals 2. An understanding of the
nature of the web 3. Content
Goals • Selling • B2B lead generation • Recruitment •
Repository of expertise • Reputation management • Public education • Information dissemination
The nature of the web
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Content
• Text • Images • Product prices • People profiles
• Job advertisements • Statistics and data • Press releases • Blog categories • Contact methods • Promotional material • Long scientific words/terminology • Forms • Form acknowledgement messages
eCommerce • Colours • Sizes • Customer groups • Prices
• Discounts • Voucher system • Categories • Admin requirements • ISBN/GTIN/MPN • Photos • Reviews • SKUs
Ingredients • Typography • Usability & interaction design • User
experience design • Accessibility • Visual design • Performance
Typography
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Tone of voice • friendly but not sycophantic • modern
but not futuristic • futuristic but not dystopian • classy but not staid • confident but not arrogant
Technical considerations • Difference between Windows and Mac • How
a font pairs with another font • Readability • Legibility • How much extra weight is added to a page
Usability & Interaction Design
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User Experience Design
• How people feel about your brand • How people
feel while using your website • How people feel before they use your website
Accessibility (it’s for everybody)
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Visual Design
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Performance
• Google - 500 millisecond delay = 20% drop in
traffic • Amazon - 100 millisecond delay = 1% drop in revenue • eCommerce - 1 second = 6.8% revenue
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