Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How modern web design works

Avatar for Derek Johnson Derek Johnson
August 07, 2014

How modern web design works

Slides from a talk I gave to business owners and representatives in Belfast.

Avatar for Derek Johnson

Derek Johnson

August 07, 2014
Tweet

More Decks by Derek Johnson

Other Decks in Design

Transcript

  1. Symptoms of bad design • Poor testing • Lack of

    usability • Annoying user experience • Visual appearance != design
  2. Use

  3. Goals • Selling • B2B lead generation • Recruitment •

    Repository of expertise • Reputation management • Public education • Information dissemination
  4. • Text • Images • Product prices • People profiles

    • Job advertisements • Statistics and data • Press releases • Blog categories • Contact methods • Promotional material • Long scientific words/terminology • Forms • Form acknowledgement messages
  5. eCommerce • Colours • Sizes • Customer groups • Prices

    • Discounts • Voucher system • Categories • Admin requirements • ISBN/GTIN/MPN • Photos • Reviews • SKUs
  6. Ingredients • Typography • Usability & interaction design • User

    experience design • Accessibility • Visual design • Performance
  7. Tone of voice • friendly but not sycophantic • modern

    but not futuristic • futuristic but not dystopian • classy but not staid • confident but not arrogant
  8. Technical considerations • Difference between Windows and Mac • How

    a font pairs with another font • Readability • Legibility • How much extra weight is added to a page
  9. • How people feel about your brand • How people

    feel while using your website • How people feel before they use your website
  10. • Google - 500 millisecond delay = 20% drop in

    traffic • Amazon - 100 millisecond delay = 1% drop in revenue • eCommerce - 1 second = 6.8% revenue