Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How modern web design works
Search
Derek Johnson
August 07, 2014
Design
0
420
How modern web design works
Slides from a talk I gave to business owners and representatives in Belfast.
Derek Johnson
August 07, 2014
Tweet
Share
More Decks by Derek Johnson
See All by Derek Johnson
Responsive Web Design
derekjohnson
0
40
Git branching strategy
derekjohnson
0
91
Git basics
derekjohnson
1
58
Responsive images have landed
derekjohnson
2
160
Other Decks in Design
See All in Design
業務効率化だけじゃ物足りない AIと一緒にプロトタイプ開発
shingo2000
1
1.5k
今日から意識できるアクセシビリティ
fumiko
0
280
FigmaのFigmaファイルから学ぶTips & Tricks
hilokifigma
0
600
ビジネスアナリシスはビジネス”分析”じゃないよ!~システム人材が価値を生むための基盤スキルとしてのビジネスアナリシス~
bpstudy
0
590
文字コントラストを改めて考える / Reevaluating Text Contrast
lycorptech_jp
PRO
0
400
デザインから開発まで一貫したデザインシステムを構築するベストプラクティス / Best Practices for Building a Consistent Design System from Design to Development
lycorptech_jp
PRO
0
390
AIの実践とコミュニケーションデザインの意義 / AI practice and the significance of communication design
bebe
0
690
CMS管理画面のアクセシビリティ
magi1125
8
2.3k
AI動画生成ガチャ紹介
piyo7
1
160
共通認識のためのユーザビリティテスト by AIエージェント - Accelerating Value Delivery
gakuoya
1
690
デザインシステムの「種」を使って、受託開発を加速させる
akane___ui
0
9.8k
Cyber Heart Online Book
hjnasby
0
150
Featured
See All Featured
Why You Should Never Use an ORM
jnunemaker
PRO
58
9.5k
Into the Great Unknown - MozCon
thekraken
40
1.9k
Rails Girls Zürich Keynote
gr2m
95
14k
Designing for Performance
lara
610
69k
Keith and Marios Guide to Fast Websites
keithpitt
411
22k
Building Better People: How to give real-time feedback that sticks.
wjessup
367
19k
Intergalactic Javascript Robots from Outer Space
tanoku
271
27k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
48
2.9k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
PRO
181
54k
The Language of Interfaces
destraynor
158
25k
The World Runs on Bad Software
bkeepers
PRO
70
11k
Fireside Chat
paigeccino
37
3.5k
Transcript
Derek Johnson Senior Web Developer ! @derekjohnson Modern Web Design
None
None
Symptoms of bad design • Poor testing • Lack of
usability • Annoying user experience • Visual appearance != design
None
• user-centric design • usability • user testing • user
experience • user journeys
Use
3 prerequisites 1. Clear goals 2. An understanding of the
nature of the web 3. Content
Goals • Selling • B2B lead generation • Recruitment •
Repository of expertise • Reputation management • Public education • Information dissemination
The nature of the web
None
None
None
None
None
None
None
None
None
None
None
Content
• Text • Images • Product prices • People profiles
• Job advertisements • Statistics and data • Press releases • Blog categories • Contact methods • Promotional material • Long scientific words/terminology • Forms • Form acknowledgement messages
eCommerce • Colours • Sizes • Customer groups • Prices
• Discounts • Voucher system • Categories • Admin requirements • ISBN/GTIN/MPN • Photos • Reviews • SKUs
Ingredients • Typography • Usability & interaction design • User
experience design • Accessibility • Visual design • Performance
Typography
None
None
Tone of voice • friendly but not sycophantic • modern
but not futuristic • futuristic but not dystopian • classy but not staid • confident but not arrogant
Technical considerations • Difference between Windows and Mac • How
a font pairs with another font • Readability • Legibility • How much extra weight is added to a page
Usability & Interaction Design
None
User Experience Design
• How people feel about your brand • How people
feel while using your website • How people feel before they use your website
Accessibility (it’s for everybody)
None
None
None
Visual Design
None
Performance
• Google - 500 millisecond delay = 20% drop in
traffic • Amazon - 100 millisecond delay = 1% drop in revenue • eCommerce - 1 second = 6.8% revenue
None
None