Art direction. Seminar 1. Modular type&lettering

Transcript

1. art direction Dmitry Karpov / 2012г MODULAR TYPE eduacti on MODULAR TYPE eduacti on MODULAR TYPE eduacti on
2. art direction Dmitry Karpov / 2012г MODULAR TYPE eduacti on MODULAR TYPE eduacti on MODULAR TYPE eduacti on
3. Dmitry Karpov / 2012г Modular type
4. art direction Dmitry Karpov / 2012г Enter the Grid
5. art direction Dmitry Karpov / 2012г Modular type
6. art direction Dmitry Karpov / 2012г MODULAR TYPE eduacti on MODULAR TYPE eduacti on MODULAR TYPE eduacti on
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10. art direction Dmitry Karpov / 2012г Karl Gerstner
11. art direction Dmitry Karpov / 2012г Karl Gerstner
12. art direction Dmitry Karpov / 2012г By generating variations with this programme, the designer does not have to rely on randomly creating variations, but can systematically create variations. From these, the designer can quickly determine a good approach to the wordmark and then develop a solution. Gerstner’s Morphological Typogram “Instead of solutions for problems, programmes for solutions —the subtitle can also be understood in these terms: for no problem (so to speak) is there an absolute solution. Reason: the possibilities cannot be delimited absolutely. There is always a group of solutions, one of which is the best under certain conditions.” (Gerstner 1968)
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15. art direction Designing programs Grid diagram, 1963 (redrawn). Designer: Karl Gerstner. Publisher: Arthur Niggli, Zurich. This square grid consists of six vertical columns and six horizontal modules, overlayed by grids of one, two, three, and four units. Vertically, the grid is governed by a 10- pt measure, which would determine the spacing of type from baseline to baseline. Dmitry Karpov / 2012г
16. art direction Dmitry Karpov / 2012г how do you interpret this?
17. art direction Dmitry Karpov / 2012г Gerstner, K. (1968). Designing programmes; four essays and an introduction. with an introd. by PaulGredinger. english version by D. Q. Stephenson (New enl ed.). Teufen AR, Switzerland: A. Niggli. Gerstner, K., & Kröplien, M. (Eds.). (2001). Karl Gerstner : Review of 5 x 10 years of graphic design etc .(English ed.). Ostfildern-Ruit, Germany: Hatje Cantz. Hollis, R. (2002). The designer as programmer: Review of 5x10 years of graphic design. Retrieved April 13, 2010, from http://www.eyemagazine.com/ review.php?id=62&rid=71 Hollis, R. (2006). Swiss graphic design : The origins and growth of an international style, 1920-1965 . New Haven: Yale University Press. Lupton, E., & Cole Phillips, J. (2008). Graphic design: The new basics (1st ed.). New York, NY: Princeton Architectural Press. Müller-Brockmann, J., & Müller, L. (Eds.). (2000). Josef Müller-Brockmann : Pioneer of swiss graphic design (2nd ed.). Baden, Switzerland: Lars Müller Publishers. Lettering To Satisfy Your Hunger for Inspiration
18. art direction Dmitry Karpov / 2012г Wim Crouwel
19. art direction Dmitry Karpov / 2012г Wim Crouwel http://vimeo.com/24717448
20. art direction Dmitry Karpov / 2012г Wim Crouwel
21. art direction Dmitry Karpov / 2012г Wim Crouwel
22. art direction Dmitry Karpov / 2012г Wim Crouwel
23. art direction Dmitry Karpov / 2012г Wim Crouwel
24. art direction Dmitry Karpov / 2012г Wim Crouwel
25. art direction Dmitry Karpov / 2012г Wim Crouwel
26. art direction Dmitry Karpov / 2012г Wim Crouwel
27. art direction Dmitry Karpov / 2012г Wim Crouwel
28. art direction Dmitry Karpov / 2012г Wim Crouwel
29. art direction Dmitry Karpov / 2012г Wim Crouwel
30. art direction Dmitry Karpov / 2012г Wim Crouwel http://www.flickr.com/groups/wimcrouwel/pool/
31. art direction Dmitry Karpov / 2012г Otl Aicher
32. art direction Dmitry Karpov / 2012г Otl Aicher
33. art direction Dmitry Karpov / 2012г Otl Aicher
34. art direction Dmitry Karpov / 2012г Otl Aicher
35. Dmitry Karpov / 2012г Otl Aicher
36. art direction Dmitry Karpov / 2012г Otl Aicher
37. art direction Dmitry Karpov / 2012г Otl Aicher http://www.flickr.com/groups/355778@N21/pool/
38. art direction Dmitry Karpov / 2012г Nikolai Belkow
39. art direction Dmitry Karpov / 2012г Nikolai Belkow
40. art direction Dmitry Karpov / 2012г David Carson http://youtu.be/hpIv7ww78zM
41. art direction Dmitry Karpov / 2012г David Carson http://www.davidcarsondesign.com
42. art direction Dmitry Karpov / 2012г David Carson http://www.davidcarsondesign.com
43. art direction Dmitry Karpov / 2012г type tools
44. art direction Dmitry Karpov / 2012г type tools http://fontstruct.com
45. art direction Dmitry Karpov / 2012г Type Tools http://lineto.com/The+Projects/
46. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
47. art direction Dmitry Karpov / 2012г Every designer needs some sort of inspiration to create unique and new each time. As a design tutor, I always seek for something new, crazy, brave, and different to satisfy my thrust of creativity. Today, I have brought a new set of typography works for all of you, which will definitely give a spark to your design. These letters, forms, calligraphy, type and shapes will help you to create something concrete and solid which will show your interest, hard work and visual research, regarding your skills. Lettering To Satisfy Your Hunger for Inspiration
48. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration http://www.non-format.com/showcase/shepley-bulfinch/1/
49. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
50. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration Myka Arnado
51. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
52. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
53. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
54. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
55. art direction Dmitry Karpov / 2012г typography—radical experiment with familiar forms
56. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration http://www.non-format.com/showcase/zeusandapollo/1/
57. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
58. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
59. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
60. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
61. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
62. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration http://www.lava.nl/projects/view/311/Moscow-Design-Museum/dutch//english
63. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
64. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration http://www.hort.org.uk/318
65. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
66. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
67. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
68. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
69. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
70. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
71. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
72. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
73. art direction Dmitry Karpov / 2012г What is more important ? Functional or aesthetic aspects of the font
74. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
75. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
76. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
77. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
78. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
79. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
80. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
81. art direction Dmitry Karpov / 2012г Lettering To Satisfy Your Hunger for Inspiration
82. art direction Dmitry Karpov / 2012г That's all for today