LinkedIN Idiosyncrasies

How to get the most out of LinkedIN by extending and using the social network it manages.

Transcript

1. LinkedIN Idiosyncrasies
2. ◦ Why? ◦ Search ◦ Get found ◦ Presentation
5. ◦ 5.7b searches in 2012 ◦ 238m profiles ◦ 3m company pages ◦ 2.1m groups blog.linkedin.com/2013/01/09/linkedin-200-million/
7. amazon.com/dp/0822210347
8. Network your network - who are they? is the network important? what are their interests? how does it look like? one network? multipl(ye)! Using the network ...
9. Search ◦ Candidates ◦ The Job ◦ Information
10. Post a “job” and they will come? $73 $160 $210
11. linkedin.com/job/consumer/wow/index Post “jobs” on LinkedIN
12. Doing it right ...
13. Results Signal vs Noise Dead Pool
14. You know best what candidate you need. Search! Narrow > Broad target
15. Candidate Search ◦ “search” ◦ ask the network ◦ use a blank profile ◦ facebook groups
16. Job Search • people want to help you! • do it right • homework • google results
17. Hi Nadav, Thank your for your application. At the moment our company is not recruiting. One small suggestion. You might want to check for spelling (and grammar) of both your CV and your cover letter. It creates a strong negative feeling with your potential employers when reading a CV full of spelling and grammatical mistakes. With all due respect, Good luck!
18. Job Search ◦ LinkedIN job board ◦ ask the network! ◦ ask the experts ◦ passive “search” ◦ facebook groups!
19. Get Found YOU Your Company
20. Social Graph
21. Passive Results ◦ profile views How? ◦ expand network ◦ hubs (broad) ◦ leaders (narrow)
22. Search & Find ◦ industry fit ◦ you ≠ your market ◦ know where to search
23. SEO Search Engine Optimization Keyword research adwords.google.com/keywordplanner ◦ volume ◦ density
25. competitive? barren? horizontal vertical
26. ◦ LION _ LinkedIN Open Networker ◦ create your market ◦ horizontal vs. vertical Bump your profile
27. Presentation ◦ Completeness ◦ Photo ◦ Keywords ◦ “Public” ◦ Custom URL ◦ Text links ◦ Important Sections ◦ description ◦ current ◦ summary
28. Google/LI Juice ◦ Incoming links => Strong-er profile ◦ Recommendations ◦ Google searches ◦ Curation
29. Mind the GAP knowing ≠ doing
30. DEMO
31. ???