In the past few years mobility has become the center of the universe. All organizations want to be part of it, so they are betting on innovation and improving quality while keeping costs as low as possible. As to be expected, Continuous Delivery (and DevOps) can help to attain all these goals. In this talk, we'll learn about the mobile ecosystem, the main concerns and the main differences when compared to "web" software, either in the cloud or on-premises.