Ade Lewis-Becoming a Digital Superhero

Transcript

1. Becoming a Digital Super-Hero Ade Lewis @AdeJLewis TEAPOT CREATIVE ! SearchLove London 2014
3. Who? Me?
4. How to do SEO?
5. Circa 2009
7. Circa 2009
9. ?
10. Diversion
13. End of Diversion
15. ?
16. ?
17. ?
19. It ain’t what you do it’s the way that you do it !
21. Becoming a Digital Super-Hero
22. What is a Digital Super-Hero ?
23. Freelance Agency In-house Super-Hero Status
24. Another Diversion
25. Happy Wife = Happy Life
26. Happy Kids= Happy Wife = Happy Life
27. End of Diversion
28. Happy Clients = Happy Life Freelance
29. Happy Boss = Happy Life In-house
30. Happy Clients = Happy Boss = Happy Life Agency
31. Go Home Happy !
32. Super-Hero Status Start
33. Understand Curate Deliver Learn
34. Start Understand
35. No Way ! Would you start trying to optimise a site for conversions if you didn’t understand what the goals are?
36. Would you start working on a piece of content if you didn’t understand the audience? Uuuummm… No
37. Would you start trying to outreach if you didn’t fully understand the content? Well… You shouldn’t do
38. Would you start working for a new client if you didn’t understand their business? Hmmmmmm… Yes?
39. Understand Your Client !
40. Do you know John? No. Is he any good?
41. Like
42. Trust
43. Know Like Trust
46. 2.. 3.. 6.. months
47. !
48. Get to Know Your Client !
49. Know When to Refuse a Client !
50. I shouldn’t have taken this one on…
51. I’m probably going to regret this…
52. I don’t have to do this !
53. Know When to Sack a Client !
56. Start Understand Curate Ideas
57. Borrow Copy Steal
58. www.distilled.net/store/linklove2012-imitation
59. Secret Weapon Thoughts and Tactics Content ideas Call for backup
60. Thoughts and Tactics
61. www.netnewswireapp.com www.feedly.com
62. evernote.com getpocket.com
63. Content Ideas
64. Team Library
66. Call For Backup
67. Get Some Buddies Learn Share Collaborate Challenge Help Discuss
68. Secret Weapon Thoughts and Tactics Content ideas Call for backup
69. Some Juicy Stuff Competitor Content Audit bit.ly/teapot-audit
70. #1 Put together a list of successful sites within your niche
71. #2 Locate Their XML Sitemaps
72. #2 Locate Their XML Sitemaps Failing that: Crawl site using screaming frog www.screamingfrog.co.uk
73. urlprofiler.com #3 Download URL Profiler
74. urlprofiler.com #3 Download URL Profiler Awesome !
75. #4 Import a sitemap or screaming from export •
76. #5 Select data and run •
77. •
78. #6 Repeat for all competitors
79. #7 Combine all results in to a single spreadsheet bit.ly/combine-windows bit.ly/combine-mac Windows Mac
80. #8 Add social metrics data together in a new column
81. #9 Create a new sheet and duplicate data Create a new sheet •
82. #9 Create a new sheet and duplicate data Select all then copy •
83. #9 Create a new sheet and duplicate data Select all then Paste •
84. #10 Order sheet 1 by Referring Domains Order sheet 2 by Total Social Shares
85. #11 Cleanup your spreadsheets •
86. #12 Copy and combine Take the top 50 rows from both sheet 1 and sheet 2 Copy in to a New Sheet and De-Dupe by URL
87. 10 Reasons to Visit Your Local Library This Summer How to Survive the Holidays when Traveling with Kids How to Stop a Child from Being Bossy 100 Safety Rules Every Parent Should Follow 30 Blogs for Reducing Your Family’s Carbon Footprint 20 Blogs Explaining How to Have a Successful School Picture Day 5 Trends for Teaching Kids Languages 4 Ways to Make the Holiday Season More Enjoyable How to Handle it when Your Child Won't Sleep in the Dark How to Get Your Children to Cooperate 30 Blogs With the Best Homeschooling Tips How to Respond to a Poor Evaluation of Your Child How to Promote Healthy Eating Habits in Young Children How to Help a Child Who is Being Bullied 8 Ways to Stay Connected to Your Child While You're at Work 3 Effective Uses of an Allowance What Should You Do if You Think Your Child Has Vision Problems? How to Wean Your Child Off a Pacifier 21 Blogs Celebrating Moms with the Best Poems and Sayings 4 Reasons to Say I'm Sorry to Your Children Teaching Your Child About Peer Pressure
88. Want to get some links ? Yeah Yeah
89. #13 Copy content URLs then Add to a Majestic Bucket majestic.com •
90. #14 Download the backlinks for each of these URL’s •
91. #15 Combine all downloads in to a single .csv file Windows Mac bit.ly/combine-windows bit.ly/combine-mac
92. #16 order by domain trust flow. De-dupe based on domain
93. #17 Import into BuzzStream www.buzzstream.com
94. Want more ? Yeah Yeah Yeah Yeah
95. How about social ? Yeah Yeah Yeah Yeah
96. topsy.com
97. topsy.com
98. topsy.com
99. Competitor Content Audit bit.ly/teapot-audit
100. Start Understand Curate Ideas Deliver
101. Deliver (AKA Get Shit Done!) Don’t just think about stuff
102. Deliver (AKA Get Shit Done!) Do Stuff !
103. Happy Client Happy Life
104. Happy Client Happy Life 1
105. Stop Delivering Reports Start Delivering Change
106. The reason why most of us fail…
107. Distraction
108. Focus
109. 0 hrs 1 hr 2 hrs
110. 0 hrs 1 hr 2 hrs Focus Focus Focus
113. Mac Self Control selfcontrolapp.com Mac Focus www.heyfocus.com Windows Cold Turkey getcoldturkey.com Chrome Time Warp bit.ly/1uY0GY6 Firefox Leech Block bitly.com/gBKzd7 Apps to help you focus
114. Track your time
115. Track your time ?
116. Toggl www.toggl.com Rescue Time www.rescuetime.com Fanurio www.fanuriotimetracking.com Timely www.timelyapp.com TimeSheet bitly.com/140XjD9 Apps to track time
117. Get Shit Done !
118. Understand ate Ideas KA Steal) Deliver Learn
119. When things go wrong ! www.teapotcreative.com/when-things-go-wrong
120. When things go right !
121. Content ? People ? Timing ?
122. The bigger the success the more you can learn
123. Opportunity
125. almost 4000 Links !
128. What can we learn steal borrow from it?
129. Another Diversion
130. 90% of the knowledge about 20 hours
131. almost 4000 Links !
132. Another Caveat
133. I haven’t actually done this Example Only (Honest)
134. Here’s why it went
135. distilled created a great piece of content
140. Controversy Journalists Twitter
141. If Axl Rose isn’t the Worlds Greatest Singer… Who is ?
142. Who should answer that question?
144. The Journalists ? Any Music Journalists ???
145. Music Bloggers ?
146. If Axl Rose isn’t the Worlds Greatest Singer… Who is ? Survey Music Journalists Survey Music Bloggers The Plan Outreach to Music Journalists and Bloggers
147. Some Juicy Stuff Boost Your Social Outreach bit.ly/teapot-twitter
148. Press Pass www.presspass.me 75 Journalists
149. site:twitter.com -inurl:status -inurl:hash -intitle:search inurl:music-journalists
150. site:twitter.com inurl:lists inurl:members inurl:music "music journalist"
152. Results •
153. • urlprofiler.com
154. 8,338 Users
155. If Axl Rose isn’t the Worlds Greatest Singer… Who is ! Have your say
156. Kick-Ass Content !
158. Your Content 11,000 Users
159. Reality Check 11,000 Users 8,250 Users
160. Reality Check 8,250 Users 1,650 Engagements 20% CTR
161. Reality Check £600 to £900 1,650 Engagements
162. If Axl Rose isn’t the Worlds Greatest Singer… Who is ? Survey Music Journalists Survey Music Bloggers The Plan Outreach to Music Journalists and Bloggers
163. Reality Check Test a Sample list first !
164. Focus Remember… Get Shit Done
165. Boost Your Social Outreach bit.ly/teapot-twitter
166. Understand ate Ideas KA Steal) Deliver Learn Super-Hero Status
167. What is a Digital Super-Hero ?
168. Is someone who loves going to work and loves their job.
169. They love their job because their boss or their clients recognise and value the work that they carry out.
170. They are valued because they make a difference and deliver change.
171. because they feel valued, they are inspired to try harder and to achieve even greater things
172. Make a Difference Get Shit Done
173. Understand our Clients Deliver Change
174. Digital Super-Hero
175. Thank You ! Ade Lewis @AdeJLewis TEAPOT CREATIVE ! SearchLove London 2014