event at a 5-second view time (or whatever " rst impression" time makes sense for your audience) results in Google Analytics NOT counting the visit as a bounce. :: Angie Schottmuller @aschottmuller #SearchLove Reference: http://bit.ly/gabouncerate
ü Another cool bene t ü Memorable bene t CTA FULL NAME: EMAIL: } ~ Web Form Heading ü Resource bene t one ü Another cool bene t ü Memorable bene t CTA FULL NAME: EMAIL: KEYWORD :: Angie Schottmuller @aschottmuller #SearchLove SCENT TRAIL PROGRESSION INITIATE MAINTAIN ENHANCE [MARKETING EDITION] KEYWORD / AD / WOM PAGE HEADLINE HERO SHOT IMAGE
Frog SEO Tool: http://bit.ly/screamingfrogtool Crawls websites and extracts page meta data (and much more) info. 500 URLs free. Unlimited-use license $99/yr.
Authenticity 5. Added Value 6. Desired Emotion 7. Customer "Hero" HERO SHOT SCORECARD BRAND LOGO Offer Con dence/Urgency Booster.... [ Social Proof or Testimonial ] } ~ [ Hero Shot Featured Image ] Web Form Heading ü Resource bene t one ü Another cool bene t ü Memorable bene t GET YOUR FREE CHECKLIST FULL NAME: EMAIL: Headline That Hooks Attention & Matches Ad http://bit.ly/heroshotscorecard :: Angie Schottmuller @aschottmuller #SearchLove
Quite 1 = Somewhat 2 = Great +1 = Directional Cue :: Angie Schottmuller @aschottmuller #SearchLove Image credit: University of Wisconsin-Eau Claire, Woundstock Wound Care Education HERO SHOT SCORECARD EXAMPLE KEYWORD RELEVANCE. Visualize the targeted search keyword or referring link text. 2 PURPOSE CLARITY. Help identify the page the page purpose/offer. 2 DESIGN SUPPORT. Support and enhance seamless ow of page design leading to the CTA. 1 AUTHENTICITY. Represent the organization/offer in an authentic, credible fashion. 1 ADDED VALUE. Add value by showing detail or context that helps answer potential questions. 2 DESIRED EMOTION. Portray desired qualities or emotion to resonate and inspire action. 1 CUSTOMER "HERO." Depict the customer as the "hero" once equipped with this solution. 2 = 11 SUBJECT: Hands-on Wound Care Training
LEGEND Whoa. Epic visual. Stories will be told about you for marketing eternity. Where do I sign up?! 10-12 HERO Exceptional. You humbly add value and meaning that grips emotion while making it look sooooo easy. Fans and advocates are sure to follow! 7-9 SIDEKICK Nice work. Clearly, you're getting the hang of this! Are you satisfied with mediocre, though? You're capable of so much more. Step up your game and fulfill your true ROI potential. 4-6 VIGILANTE Good attempt to help out, but you're lacking in power and authority. Drop the costume, focus on relevant value, and tap the 7 persuasive factors to help make a meaningful impact. 0-3 CIVILIAN Weak and forgettable. You either fear or doubt your powers. Be brave. Start with a story that connects with your customer's dilemma and context, then "save" (fix, improve, delight) the day! < 0 VILLAIN Ouch. Your powers are working against you. Don't deny the goodness your customer loves. Seek help before it leads to your own demise.
I’D LIKE TO WHAT (speci c action) BECAUSE I WANT TO WHY (bene t) Get a LeafGuard Estimate & 20% Install Savings Get a LeafGuard Estimate Today Save 20% OFF install, and NEVER clean your gutters again. Call (800) 917-5323 Quick Estimate & 20% OFF
Get a LeafGuard Estimate & 20% Install Savings Get a LeafGuard Estimate Save 20% OFF today, and NEVER clean your gutters again. Call (800) 917-5323 Quick Estimate & 20% OFF I’d like to WHAT (speci c action) because I want to WHY (bene t). <WHAT “Action”> & <WHY Value/Bene t> <WHAT “Action”> <WHY Value/Bene t> <WHAT “Action”> <WHY Value/Bene t>
good decision? How can I make consumption of that data into a MEASURABLE ACTION? :: Angie Schottmuller @aschottmuller #SearchLove ASSESSMENT: 1 2 Seriously. This is huge. WRITE IT DOWN.
Scroll Below Fold Æ Scroll to Bottom CUSTOM REPORT: http://bit.ly/gareportpageux ow Note: Goal ow is NOT sequential.. **Con gure goals for respective event actions using Goal Set 2 (Goals # 6-9) to align with this report. :: Angie Schottmuller @aschottmuller #SearchLove
why” to lure STICK ü “The FOLD” is very real ü Track decision-making data as clickable actions :: Angie Schottmuller @aschottmuller #SearchLove KEY TAKEAWAYS
Advisor [email protected] @aschottmuller Contact me for a consultation or training workshop! http://bit.ly/gaeventtrackingforcro http://bit.ly/heroshotscorecard
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