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Casie Gillette - Customer Experience and its Im...

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May 26, 2015
Technology
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Casie Gillette - Customer Experience and its Impact on Search

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Distilled

May 26, 2015
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Transcript

  1. Customer experience & the impact on search CASIE GILLETTE •

    DIRECTOR OF ONLINE MARKETING • KOMARKETING

  2. @casieg

  3. @casieg 70% of people consult reviews & ratings before purchasing

    - BUSINESSWEEK

  4. @casieg 15+ Million Consumers CONSULT social media before making purchase

    decisions – Knowledge week

  5. 79% Of Consumers Trust Online Reviews As Much As Personal

    Recommendations @casieg - brightlocal

  6. @casieg

  7. @casieg

  8. @casieg

  9. @casieg

  10. @casieg GET MONEY

  11. 90% Of Customers Say Buying Decisions Are Influenced By Online

    Reviews @casieg – Dimensional Research

  12. 77% of consumers are more likely to buy a new

    product when learning about it from friends or family @casieg - Nielsen

  13. @casieg

  14. @casieg

  15. @casieg

  16. @casieg

  17. @casieg

  18. @casieg

  19. @casieg

  20. @casieg

  21. THIS IS SEARCH. @casieg

  22. @casieg

  23. @casieg 40% Use more than three words via Statista

  24. @casieg KNOWLEDGE GRAPH

  25. @casieg ANSWER BOXES

  26. @casieg

  27. @casieg CASE STUDY

  28. @casieg CASE STUDY

  29. @casieg 2013 2015 2014 50% Increase in organic Traffic CABINETS

    INDUSTRIAL CABINETS

  30. @casieg 2013 2015 2014 50% Increase in organic conversions CABINETS

    INDUSTRIAL CABINETS

  31. @casieg

  32. @casieg

  33. @casieg

  34. @casieg

  35. content @casieg content

  36. @casieg

  37. @casieg CASE STUDY

  38. @casieg

  39. @casieg

  40. @casieg Month 1 53% Increase in organic Traffic NEW CONTENT

    Month 2 Month 3

  41. @casieg

  42. @casieg

  43. @casieg

  44. @casieg

  45. @casieg

  46. @casieg

  47. @casieg

  48. @casieg

  49. @casieg

  50. @casieg

  51. Link building sucks @casieg

  52. @casieg

  53. CASE STUDY @casieg

  54. @casieg 50 Bloggers = 100 links

  55. @casieg

  56. @casieg

  57. @casieg

  58. @casieg Call Me

  59. @casieg

  60. @casieg post

  61. @casieg

  62. @casieg THIS IS SEARCH.

  63. @casieg Thanks! CASIE GILLETTE • DIRECTOR OF ONLINE MARKETING •

    KOMARKETING