Casie Gillette - Customer Experience and its Impact on Search

Customer experience & the impact on search CASIE GILLETTE •
DIRECTOR OF ONLINE MARKETING • KOMARKETING

@casieg

@casieg 70% of people consult reviews & ratings before purchasing
- BUSINESSWEEK

@casieg 15+ Million Consumers CONSULT social media before making purchase
decisions – Knowledge week

79% Of Consumers Trust Online Reviews As Much As Personal
Recommendations @casieg - brightlocal

@casieg

@casieg GET MONEY

90% Of Customers Say Buying Decisions Are Influenced By Online
Reviews @casieg – Dimensional Research

77% of consumers are more likely to buy a new
product when learning about it from friends or family @casieg - Nielsen

@casieg

THIS IS SEARCH. @casieg

@casieg

@casieg 40% Use more than three words via Statista

@casieg KNOWLEDGE GRAPH

@casieg ANSWER BOXES

@casieg

@casieg CASE STUDY

@casieg 2013 2015 2014 50% Increase in organic Traffic CABINETS
INDUSTRIAL CABINETS

@casieg 2013 2015 2014 50% Increase in organic conversions CABINETS
INDUSTRIAL CABINETS

@casieg

content @casieg content

@casieg

@casieg CASE STUDY

@casieg

@casieg Month 1 53% Increase in organic Traffic NEW CONTENT
Month 2 Month 3

@casieg

Link building sucks @casieg

@casieg

CASE STUDY @casieg

@casieg 50 Bloggers = 100 links

@casieg

@casieg Call Me

@casieg

@casieg post

@casieg

@casieg THIS IS SEARCH.

@casieg Thanks! CASIE GILLETTE • DIRECTOR OF ONLINE MARKETING •
KOMARKETING

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