Sheena Medina - Community Building in a New Social Era

Thanks to social media, people are more connected and empowered than ever before. How can we continue to reach people in a way that is meaningful and brings real value to their lives? In this session we will explore ways to break through the clutter and tap into the power of social to build an army of advocates for your cause.

Transcript

1. Community Building in a New Social Era by @SheenaMedina
2. I also like to jump in front of stuff...
3. Made using BigAssMessage.com (This is a real website)
4. What is the New Social Era?
5. The New Social Era is about validating our intelligence and creating value. @SheenaMedina #SearchLove
6. 1. Start with why? @SheenaMedina #SearchLove
8. “[Fast Company] missed the mark with The Influence Project, in a big way, and confused the idea of ‘influence’ with ego.” “I’m sad that there wasn’t more to this.” “I was expecting something different.” “I’m sorry I clicked.” “I’m disappointed.”
10. @SheenaMedina #SearchLove 2. Create value through meaning.
13. In order to break through and reach someone create something of value. When you’ve created something of real value, you don’t need to do any marketing. @SheenaMedina #SearchLove
16. @SheenaMedina #SearchLove 3. Focus on outcomes.
17. “[We should] stop seeing ourselves as content factories and start seeing ourselves as members of our communities who are in the relationship business.” - Jeff Jarvis @SheenaMedina #SearchLove
18. @SheenaMedina #SearchLove 1. Start with why? 2. Create value through meaning. 3. Focus on outcomes.
19. Thanks for listening! Let’s chat after, IRL. More stuff about me: SheenaMedina.com