Discovered, Not Clicked - Marketing in a Zero-Click World [Webinar Format]

In this session, Jason Dodge from BlackTruck Media + Marketing, delivered insights on the visibility of brands online in the age of AI. AI-powered search, featured snippets, and answer engines reshaping how people discover brands, zero-click interactions continue to expand.

This session shares tactics on how to position your brand for discovery in an AI-first environment. It explores and breaks down in an easy-to-understand format, how AI summarizes your content, where it pulls from, and why your brand voice and structure matter more than ever.

Interested in this topic or having Jason come deliver a similar talk to your group? Reach out at https://blacktruckmedia.com/contact/ or email speaking@blacktruckmedia.com

Transcript

1. Discovered Not Clicked Marketing In a Zero-Click World Jason Dodge BlackTruck Media + Marketing Slides & Resources: bit.ly/btmwebinar
2. @DodgeJD
3. Over three decades of expertise in digital marketing, with international recognition for outstanding achievements in SEO, digital advertising, content creation, and data analytics. Slides & Resources: bit.ly/btmwebinar Trusted by brands to improve their visibility and discoverability online.
4. @DodgeJD Are you writing the script? Your brand is already being described by AI. . .
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9. @DodgeJD Agenda 01 AI & Zero-Click Trends 02 How AI Describes Brands 03 Brand Voice in AI 04 Auditing & Measuring AI Presence 05 Future-Proofing Strategies
10. @DodgeJD Search results are becoming answers, not pathways. Zero-click search isn’t the future. It’s right now.
11. @DodgeJD Google searches end without the user clicking-through. 60 Percent
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14. @DodgeJD Clicks are shrinking, but decisions are still being made.
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16. @DodgeJD What This Means for Brands
17. @DodgeJD AI Descriptors Part-2: How AI Describes You
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19. @DodgeJD Google AI Overviews pulls from multiple sources. Yours might not be one of them.
20. @DodgeJD AI Builds Answers from the Web’s Strongest Signals.
21. @DodgeJD AI Prioritizes Credibility, Structure & Recency.
22. @DodgeJD AEO (Answer Engine Optimization) GEO (Generative Engine Optimization) Optimizing for zero-click answers such as Google Snippets, People Also Asked results and voice search responses. Optimizing content to be cited or summarized by AI-driven search engines (ChatGPT, Perplexity, Google Gemini).
23. @DodgeJD AEO (Answer Engine Optimization) GEO (Generative Engine Optimization) Optimizing for zero-click answers such as Google Snippets, People Also Asked results and voice search responses. Optimizing content to be cited or summarized by AI-driven search engines (ChatGPT, Perplexity, Google Gemini). AI Optimization – Hype from Reality: bit.ly/theredirectpodcast
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25. @DodgeJD If AI Is Telling Your Story—Make Sure It’s the Right One
26. @DodgeJD Brand Voice Part-3: Owning Your Brand Voice in AI
27. @DodgeJD AI Reads Differently Than Humans Do
28. @DodgeJD Generic Gets Overlooked. Distinct Gets Quoted.
29. @DodgeJD Building an AI-Friendly Brand Voice Step 2: Brand Voice Step 1: Core Message
30. @DodgeJD Making Your Brand Discoverable to AI Tips for AI Recognition Step 3: Attributes
31. @DodgeJD Make Your Voice Consistent Everywhere AI Looks
32. @DodgeJD Make Your Voice Consistent Everywhere AI Looks Define: Brand Voice Avoid: Generic Language Deploy: Consistently
33. @DodgeJD Auditing AI Part-4: Auditing & Measuring Your AI Presence
34. @DodgeJD Start with a Self-Search: How Is AI Representing You?
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36. @DodgeJD Audit Checklist
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40. @DodgeJD Measure Traffic from AI Tools
41. @DodgeJD Measure Traffic from AI Tools
42. @DodgeJD Preparing for AI Part-5: Prepping for an AI-First Future
43. @DodgeJD Quick Wins to Start This Month
44. @DodgeJD Mid-Term Moves to Build a Smart Infrastructure
45. @DodgeJD Future-Proofing for 2025 and Beyond
46. @DodgeJD Train the AI by training your content.
47. @DodgeJD Build a system Not Just a Strategy. Think: Like a Publisher Train: Teams and Partners Align: On Visibility
48. @DodgeJD Google’s AI already knows your brand. It’s time you helped write the guide.
49. @DodgeJD Organic Search has a greater likelihood of conversions over oLLMs. 13 Percent University of Hamburg, Grips Intelligence Study
50. @DodgeJD Take Action
51. Let’s Connect Jason Dodge – Founder & CEO jason@blacktruckmedia.com blacktruckmedia.com @dodgejd Thank You! Over three decades of expertise in digital marketing, with international recognition for outstanding achievements in SEO, digital advertising, content creation, and data analytics. Slides & Resources: bit.ly/btmwebinar