A whirlwind introduction to design thinking and design sprints

An introduction to design thinking and rapid prototyping, as given at OpenTech2017 in praise of Jake Knapp's design sprint process.

Ever wanted to build an app or piece of software, but weren't sure where to start or wasted resources and energy on something that didn't succeed? Instead of waiting months to launch a minimal product to understand if an idea is any good, spend 5 days on a design sprint and get clear data from a realistic prototype.

Design sprints give you superpowers. You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.

Read more:
Google Ventures - http://gv.com/sprint
Jake Knapp & John Zeratsky - http://www.thesprintbook.com/

Transcript

1. DESIGN THINKING DORA MILITARU @doramilitaru
2. So YOU HAVE AN IDEA
3. IDEA
6. PROBABLY A GOOD IDEA
7. LOOK FAMILIAR?
8. WOW BIN
9. JUICERO!
10. TA-DA!
11. SUSTAINABLE NO MESS NO EFFORT RAW YUM FARM TO GLASS
12. #instagood
13. #inTROVERT
14. HONEY!!!
15. JUICERO = £310 WAIT POUCH = £2 WEEK = £27 YEAR = £1400
16. #FOSS
17. WOT HUH
18. SPACE GRADE!
19. SUPERB
20. $120M
21. WOW BIN
22. YOU ASKED FOR
24. EXPLAIN?
25. (c) Michael Margolis BUILD LEARN have an idea build launch measure iterate
26. (c) Michael Margolis BUILD WHOOPS START WITH BAD IDEA buildING IT TAKES FOREVER NO GOING BACK INCONCLUSIVE NEXT SHINY IDEA
27. DESIGN THINKING
28. TO
29. NEEDS TECHNOLOGY SUCCESS DESIGN THINKING x (C) TIM BROWN, IDEO
30. 5 INGREDIENTS
31. #1.
33. #2. DEFINE
35. #3. IDEATE (OVER AND OVER)
36. ...OVER AND OVER
37. #4. PROTOTYPE
38. BONUS ROUND
39. ?
40. ?
41. FAIL. REPEAT. #5. TEST
42. IN REALISTIC SCENARIOS
43. (c) Michael Margolis BUILD LEARN have an idea build a prototype test it with ACTUAL PEOPLE repeat as NEEDED
44. DESIGN SPRINTS (A ROUGH RIFF) (c) Jake knapp
45. JAKE KNAPP x design thinking behaviour science STRATEGY
46. DAYS (OR LESS) 7 PEOPLE (3 IS OK) 1 REALISTIC FACADE ,
47. Day 1: UNDERSTAND
48. MAP GOAL HOW COULD WE FAIL? How might we? TALK
49. Day 2: DIVERGE
50. DEMOS SPLIT MAP WORK ALONE
51. (c) Jake knapp
52. CONCRETE, NOT ABSTRACT
53. ANYONE CAN SKETCH
54. Day 3: CONVERGE
55. ART MUSEUM SPEED CRITIQUE HEAT MAP STRAW POLL
56. WINNERS = storyboard
57. Day 4: FAKE IT
58. PROTOTYPE! DESIGN TEST SCENARIOS GOLDILOCKS
59. SCREEN PAPER SERVICE PHYSICAL SPACE OBJECT
60. Day 5: TEST 5 interviews = enough
62. DIVERGE CONVERGE CONVERSE CONVERT CONSTRUCT
63. DAY 1 DAY 2
65. gv.com/sprint
66. FIND ME AT THE BAR
67. (c) bridget gogley
68. SO, YOU HAVE AN IDEA?
69. WHAT BREAKS YOUR HEART? SCILLA ELWORTHY
71. DORA MILITARU @doramilitaru hello@doramilitaru.com NOW: CODE AT FINANCIAL TIMES before: iNNOVATION, NICHE MARKETING FIELD