Presentation by Josh Higgins (Former Creative Director at Obama for America) and Daniel Ryan (Former Director of Front-end Development for Obama for America) on how design and development collaborated to help win the 2012 election.
of Front-end Development • Previously a freelance developer • Started developing in 1998 • Advisor to 48 Hour Launch • Mentor at Create-a-thon on Campus • Advertising & Branding Chair for YPAC • Thirteen years in the industry • AIGA San Diego Board of Directors • Founder of The Haiti Poster Project, and the So-Cal Poster Project • Founder of Phonography
Obamacare to every household 600 different user input combinations resulting in 2 dozen possible outcome Collaborate with project managers, designers, developers, policy experts, press staff, researchers and senior staff Make it responsive and embeddable on any website
a button on a form affect conversion rates? • Pose a hypothesis: Positive colors like green or blue will positively affect conversion rates. • Do an experiment • Analyze the results: Any button color but red works.