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Redes Sociais e Empreendedorismo

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Avatar for Eduardo Cruz Eduardo Cruz
October 31, 2013
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Redes Sociais e Empreendedorismo

Vários caminhos entre a idéia e o mercado. Palestra na FASE (Faculdade Santa Emília) em 31/10/2013

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Eduardo Cruz

October 31, 2013
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Transcript

  1. Redes Sociais e Empreendedorismo Vários caminhos entre a idéia e

    o Mercado Eduardo Cruz

  2. Qual o problema? Foco no produto e na solução …

    #NOT

  3. Tenho uma idéia genial. E agora? • Software • Investidor

  4. None

  5. Business Model Canvas Formalizando a sua idéia

  6. 2008

  7. None
  8. None
  9. None
  10. None

  11. PPA – Power Purchase Agreement

  12. Agora já posso apresentar ao investidor?

  13. Customer Development “Very few startups fail for lack of technology.

    They almost always fail for lack of customers” Steve Blank
  14. None
  15. None
  16. None

  17. Startup Metrics e Growth Hacking Tomando decisões com base em

    dados
  18. None
  19. None
  20. None

  21. A/B Testing Tomando decisões com base em dados

  22. Case –Pão Nosso Montar uma empresa em 54h

  23. 1 – Business Model Cantas

  24. None
  25. None

  26. Customer Development – Sábado 6h00

  27. Customer Development - Questionários

  28. Customer Development – Domingo 7h00

  29. Startup Metrics e A/B Testing Tomando decisões com base em

    dados
  30. None
  31. None

  32. Números • R$ 25,00 Facebook Ads • 600.000 mercado Recife

    • 9.400 - Anúncios • 214 - Click Rate • 10 – Conversão • 4.90% Conversion Rate
  33. None
  34. None

  35. E as Redes Sociais? Cases de segmentação e monetização

  36. Social Groups (1864) • Age, Social Status and Interests •

    High School / College • Clubs • Family • Franchise • Gang • Mob • Squad

  37. Social Networks Characteristics • Information Sharing • Network Density •

    Tie Density

  38. Digital Social Networks in Brazil – 1995 ... 2004

  39. Cases MySkills, Kickstarter, SelfStarter, Barganhou.la, Até Passar, Colab.re

  40. MySkills.com.br Contratando e rankeando desenvolvedores

  41. None
  42. None
  43. None
  44. None
  45. None
  46. None
  47. None

  48. Orkut -> Facebook Apps Social Networks + Social Apps

  49. Facebook Apps MySkills • Sign-Up • Change Password • Forgot

    Password • Manage user picture • Invite Friends Facebook • Apps • OAuth – Authentication • Invite Friends • Insights – Metrics • Open Graph – Viral
  50. None
  51. None
  52. None
  53. None
  54. None
  55. None
  56. None

  57. Crowdfunding Vendendo o que não tem

  58. None
  59. None

  60. Friends Commerce

  61. None
  62. None

  63. Até Passar Rede social para concurseiros com mais de 100

    mil usuários

  64. Colab.re Rede social e Smart Cities

  65. None
  66. None

  67. Resumo • Busines Model Canvas • Customer Development • Startups

    Metrics • Growth Hacking • A/B Testing • Social Groups • Digital Social Networks • Cases • MySkills, Kickstarter • Barganhou, Até Passar, Colab.re

  68. Bibliografia

  69. O que não falamos?

  70. SEO - PaaS - Amazon AWS - SaaS –Incubators –

    Acelerators – Bootstrapping – Vesting – Seed Money – IPO – Game – Mobile marketing – Black Hat SEO ...

  71. 1 – Get out of the building 2 – Stop

    talking. Start Making https://speakerdeck.com/eduardocruz [email protected] http://www.myskills.com.br http://www.facebook.com/startuppe