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Introduction to UX Optimizer

Edward Fox
October 29, 2019

Introduction to UX Optimizer

Edward Fox

October 29, 2019
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  1. Introduction to
    “UX Optimizer”
    Edward Fox 2019/10/29
    @UX Optimization Nightʙٸ੒௕ΞϓϦʹฉ͘ʂUXվળɾPMFಥഁͷίπʙ

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  2. ͜ͷτʔΫͰ࿩͢͜ͱ
    2/25

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  3. 1. UX Optimizer֓ཁ
    2. σϞ
    3. Ͱ͖Δ͜ͱ
    4. Ͱ͖ͳ͍͜ͱ
    5. UX Optimizerͷࠓޙ
    3/25

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  4. ͜ͷτʔΫͰ࿩͞ͳ͍͜ͱ
    4/25

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  5. - ڝ߹ͱͷൺֱ༏Ґੑ
    - ৄ͍͠࢖͍ํ
    - ಋೖखॱ
    ͳͲ
    5/25

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  6. ڵຯ͕͋Ε͹
    ࠙਌ձͰฉ͍͍ͯͩ͘͞ʂ
    6/25

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  7. @edwardkenfox
    Edward Fox
    ɾΤϯδχΞ @ Reproגࣜձࣾ
    ɾWEBʗϒϥ΢βٕज़શൠɺPWA
    ɾόεέɺϏʔϧ
    7/25

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  8. 1. UX Optimizer֓ཁ
    8/25

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  9. ΞϓϦΛϦϦʔεͤͣͱ΋
    ΞϓϦͷݟͨ໨΍ಈ࡞Λ
    ม͑ΒΕΔػೳ ✨
    1. UX Optimizer֓ཁ
    9/25

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  10. ࣮૷θϩͰͳΜͰ΋Ͱ͖Δ
    ຐ๏ͷΑ͏ͳػೳ &
    1. UX Optimizer֓ཁ
    10/25

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  11. ࣮૷θϩͰͳΜͰ΋Ͱ͖Δ
    ຐ๏ͷΑ͏ͳػೳ &
    1. UX Optimizer֓ཁ
    10/25

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  12. - ΞϓϦଆͷ࣮૷͸ඞਢ ✍
    - 1౓࣮૷ͯ͠͠·͑͹ɺը໘Λ
    ϙνϙν΍Δ͚ͩͰ৭ʑͰ͖Δ
    1. UX Optimizer֓ཁ
    11/25

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  13. 2. σϞ
    12/25

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  14. = ϦϦʔεͳ͠ͰΞϓϦͷ
    ݟͨ໨΍ಈ࡞Λม͑ΒΕΔ
    UX OptimizerͷՁ஋
    13/25

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  15. = ϦϦʔεͳ͠ͰΞϓϦͷ
    ݟͨ໨΍ಈ࡞Λม͑ΒΕΔ
    UX OptimizerͷՁ஋
    13/25

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  16. UX Optimizerͷຊ౰ͷՁ஋
    14/25

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  17. = Ϛʔέλʔ͚ͩͰࢪࡦͷ
    ઃܭʙ࣮ࢪʙৼΓฦΓ·Ͱͷ
    Ձ஋ݕূαΠΫϧΛ
    ߴ଎ʹճͤΔΑ͏ʹͳΔ
    UX Optimizerͷຊ౰ͷՁ஋
    14/25

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  18. 3. UX OptimizerͰͰ͖Δ͜ͱ
    15/25

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  19. ΞϓϦͰͰ͖Δ͜ͱ͸
    جຊతʹͳΜͰ΋Ͱ͖Δ
    3. UX OptimizerͰͰ͖Δ͜ͱ
    16/25

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  20. 1. ઃఆมߋܥ ⚙
    ◦ࠃࡍԽ
    ◦ήʔϜͷϨϕϧσβΠϯͷมߋ
    2. ϚʔέςΟϯά༻్
    ◦ΞϓϦ಺ͷϙοϓΞοϓ
    3. UXͷຯ෇͚΍࠷దԽ
    ◦قઅʹԠͨ͡എܠը૾ͷมߋ
    ◦ϝχϡʔฒͼॱͷA/Bςετ
    3. UX OptimizerͰͰ͖Δ͜ͱ
    17/25

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  21. 4. UX OptimizerͰͰ͖ͳ͍͜ͱ
    18/25

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  22. 1. ϓϥοτϑΥʔϜͰ੍ݶ͞Ε͍ͯΔ͜ͱ
    ◦ΞϓϦͷΞΠίϯΛಈతʹม͑Δ
    2. ϓϥοτϑΥʔϜͷ੍ݶΛճආ͢Δ༻్
    3. ηΩϡΞͳσʔλΛѻ͏༻్
    4. UX OptimizerͰͰ͖ͳ͍͜ͱ
    19/25

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  23. 5. UX Optimizerͷࠓޙ
    20/25

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  24. 5. UX Optimizerͷࠓޙ
    Reproͷଞͷػೳͱͷ࿈ܞ
    ྫ) νϟʔϯͦ͠͏ͳϢʔβʔʹ͚ͩ
    ΫʔϙϯͷׂҾ཰Λม͑Δ
    21/25

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  25. 5. UX Optimizerͷࠓޙ
    UX OptimizerࣗମͷUXʹ΋
    ৳ͼ͠Ζ͕ͨ͘͞Μ͋Γ·͢
    ϕʔλར༻ʹ͝ڵຯ͋Ε͹
    ͥͻ੠Λ͔͚͍ͯͩ͘͞ʂ
    22/25

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  26. ·ͱΊ
    - UX Opimizer͸ϦϦʔεͳ͠ͰΞϓϦͷݟͨ
    ໨΍ಈ࡞Λม͑ΒΕΔػೳ
    - ࣮૷͸ඞਢ
    -ʮϦϦʔεϨεʯ͸ਅՁʹ͋Βͣɺ
    PDCAߴ଎Խ͕ͦ͜ਅ਷
    - ϑΟʔυόοΫ͓଴ͪͯ͠·͢ʂ
    24/25

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  27. ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ
    25/25

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