Web Content Analytics at Scale with Parse.ly

Using Elasticsearch, Parse.ly wrote a time series backend for its real-time content analytics product. This talk will cover time-based indices, hot/warm/cold tiers, doc values, index aliases/versioning, and other techniques to run a multi-terabyte Elasticsearch cluster to perform time series at scale.

Transcript

1. ‹#› Andrew Montalenti! CTO, Parse.ly @amontalenti Web Content Analytics at Scale with Parse.ly
2. content analytics fuels real-time decision-making for people who run the largest sites
11. 175 TB of compressed customer data.! Growing 20 TB+ per month.
12. before MongoDB, before Cassandra, before “NoSQL”, there was Lucene.
13. 2013! "Can one use Solr as a Time Series Engine?"
14. 2014! "Are Elasticsearch aggregations a dream query layer?"
15. 2015! "Can we push ES to take 10K+ writes/sec and store 10TB+ of customer data?"
16. (turns out, answer to each question is "yes", but lots of caveats!)
17. fielddata: don't do it!! ! doc_values All The Things!
18. _source: don't do it!! ! especially if your schema has high-cardinality multi-value fields.
19. "logstash-style" raw records! are nice, but...! ! to operate with good query latency, you need rollups, and these are tricky.
20. { "url": "http://arstechnica.com/12345", "ts": "2015-01-02T00:00:000Z",! "visitors": ["3f3f", "3f3g", ...millions],! ! "metrics": { "$all/page_views": 6200000, "desktop/page_views": 4200000,! "mobile/page_views": 2000000,! "$all/engaged_secs": 27500000,! "new/engaged_secs": 250000000,! "returning/engaged_secs": 25000000, }, ! "metas": { "title": "Obama gives speech",! "authors": ["Mike Journo"],! "section": "Politics",! "pub_date": "2015-01-02T08:00:000Z", } } partition and time bucket high-cardinality metric numeric metrics metadata 1day rollup! (1 per day)
21. { "url": "http://arstechnica.com/12345", "ts": "2015-01-02T08:05:000Z",! "visitors": ["3f3f", "3f3g", ...hundreds],! ! "metrics": { "$all/page_views": 62, "desktop/page_views": 42,! "mobile/page_views": 20,! "$all/engaged_secs": 275,! "new/engaged_secs": 250,! "returning/engaged_secs": 25, }, ! "metas": { "title": "Obama gives speech",! "authors": ["Mike Journo"],! "section": "Politics",! "pub_date": "2015-01-02T08:00:000Z", } } partition and time bucket high-cardinality metric numeric metrics metadata 5min rollup! (288 per day)
22. { "url": "http://arstechnica.com/12345", "ts": "2015-01-02T08:05:123Z",! "visitors": ["3f3f3"],! ! "metrics": { "$all/page_views": 1, "desktop/page_views": 1,! "mobile/page_views": 0,! "$all/engaged_secs": 0,! "new/engaged_secs": 0,! "returning/engaged_secs": 0, }, ! "metas": { "title": "Obama gives speech",! "authors": ["Mike Journo"],! "section": "Politics",! "pub_date": "2015-01-02T08:00:000Z", } } partition and time bucket high-cardinality metric numeric metrics metadata raw event! (millions per day)
23. url-raw by hour url-5min by day url-1day by month document grouping! in time-based indices
24. top_things(...)! thing_details(...)! site_timeline(...) initial data access layer
25. historical analytics for spotting long-term opportunities, trends, and insights in heaps of data
26. Parse.ly "Batch Layer" Topologies with Spark and Amazon S3 Parse.ly "Speed Layer" Topologies with Storm & Kafka Parse.ly Dashboards and APIs with Elasticsearch & Cassandra Parse.ly Raw Data Pipeline with Amazon Kinesis & S3 Access mage building blocks
27. rebuild the world!
29. Mid-2015! "This sort of works, but seems that we need more hardware... and what's up with response times?"
30. "You need to give big ! customers their own indices." - Otis "You need to use node-shard! allocation for hot/cold tiers." - Radu
31. Time-based indices Index versioning Customer namespaces Node-shard allocation all together now!
32. Time-Based • v1_shared-1day-2015.01 • v1_shared-1day-2015.02
33. Versioning • v1_shared-1day-2015.01 • v2_shared-1day-2015.01
34. Namespaces • v1_shared-1day-2015.01 • v1_condenast-1day-2015.01
35. Node-Shard Allocation • v1_shared-1day-2015.01 => cold (mem, rust)! • v1_shared-5min-2015.02.01 => warm (mem, ssd)! • v1_shared-5min-2015.03.15 => hot (mem, cpu)! • v1_shared-raw-2015.03.15T12 => raw (cpu)
36. • Cluster: 40 nodes, 500+ indices, 7,000+ shards • Tiers: 4 client, 3 master, 9 raw, 9 hot, 12 warm, 3 cold • Instances: 1TB+ of RAM, 500+ CPU cores • Disks: 12+ TB data, >50% in SSDs, rest in rust • Writes: 10K+ writes per second • Reads: 100's of aggregations per second
39. Late-2015! "This is shipped! It works! ... but, some issues remain."
40. OOMs = bugs timeouts = lies queries = hogs bugs, lies, and hogs
41. In the worst case, a bad query takes longer than its timeout, hogs the cluster, and hits an OOM bug.
42. better resiliency store compression task management aggregation paging query profiling excited about future
43. Questions? Tweet to @amontalenti!
44. links • Lucene: The Good Parts! • Mage: The Magical Time Series Backend! • Pythonic Analytics with Elasticsearch! • Visit us: http://parse.ly • Join us: http://parse.ly/jobs
45. appendix
46. building mage streaming time series engine for our next 1,000 customers
51. pykafka ingest raw event data at high speed
52. Python State Code Server 1 Core 2 Core 1 Server 2 Core 2 Core 1 Server 3 Core 2 Core 1 consumer = ... # balanced while True: msg = consumer.consume() msg = json.loads(msg) urlparse(msg["url"]) Python State Code Python State Code Python State Code Python State Code Python State Code pykafka.producer Python State Code
54. scale-out functions over a stream of inputs in order to generate a stream of outputs
55. Python State Code Server 1 Core 2 Core 1 Server 2 Core 2 Core 1 Server 3 Core 2 Core 1 Python State Code Python State Code Python State Code Python State Code pykafka.producer Python State Code multi-lang json protocol class UrlParser(Topology): url_spout = UrlSpout.spec(p=1) url_bolt = UrlBolt.spec(p=4, input=url_spout)
57. pyspark scale-out batch functions over static dataset to perform transformations and actions
58. Python State Code Server 1 Core 2 Core 1 Server 2 Core 2 Core 1 Server 3 Core 2 Core 1 Python State Code Python State Code Python State Code Python State Code pyspark.SparkContext sc = SparkContext() file_rdd = sc.textFile(files) file_rdd.map(urlparse).take(1) cloudpickle py4j and binary pipes
60. lesson learned log-oriented "lambda architecture" works well, but it costs time and money!
61. multi-process, not multi-thread multi-node, not multi-core message passing, not shared memory ! heaps of data and streams of data