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WordCamp Tokyo 2017
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emaildano
September 16, 2017
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WordCamp Tokyo 2017
Konichiwa - What I’ve learned helping a Japanese WordPress start-up grow in the US
emaildano
September 16, 2017
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Transcript
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Daniel Olson @emaildano Konichiwa What I’ve learned helping a Japanese
WordPress start-up grow in the US
Daniel Olson @emaildano 7+ Years Client Focused WordPress Web Development
Daniel Olson @emaildano Recipe Design → Build → Rinse →
Repeat → Design → Build → Rin d → Rinse → Repeat →
Daniel Olson @emaildano Web Development + Business Development
A classic case of produce more, spend less.
Too Few Too Many Team Projects
Too Many Team Too Few Projects
Just Right Team Too Few Projects Just Right 和
The Fisherman and The Whaler An analogy (I think)
Daniel Olson COO, DigitalCube @emaildano
We develop WordPress SaaS products on AWS
Kobe Sendai Tokyo Niigata Fukuoka
Philadelphia
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All that together.. I’m still not sure what AMIMOTO is
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Let us fix this Please
Daniel Olson @emaildano
Branding
A few observations through research
Market Share First
%
0%
Native Language Support ⺟母国語サポート
AWS Marketplace Twitter Facebook Developer Docs Support Chat Proposals Welcome
Emails Welcome Emails SNS Booth Materials
300% Increased conversion across all channels
Product Focused Second
Daniel Olson @emaildano
Photo by Sheri Bigelow
Challenge Yourself Third
Daniel Olson @emaildano Third Wave Huh?
StaticPress Serverless + Static + WordPress
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What about AMIMOTO?
Daniel Olson @emaildano
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Daniel Olson @emaildano – Me (Maybe?) “Your best opportunity is
usually one step out of your comfort zone.”
Daniel Olson @emaildano Konichiwa What I’ve learned helping a Japanese
WordPress start-up grow in the US https://speakerdeck.com/emaildano