The 'as-a-service' business model is changing everything from the way organizations operate and grow to how we as individuals live our daily lives. Whether you are a creator or consumer, the service of convenience is producing an on-demand culture, and for better or worse there may be no going back.
While the upper limit of what's possible in a digital service-based industry may not exist, the reality of designing a product for scale may have real-world implications for its users and the communities around them.
Let's explore its effect on relationships, quality of life, freedom of choice and what the future of the "as-a-service model have in store.