Lean Startup - how to build successful startups

A french presentation about Lean Startup and Customer Development

Transcript

1. Lean Startup La recette des startups à succès Emmanuel Levi-Valensi 22 octobre 2011 http://pia-conseil.com
2. PIA est un cabinet de conseil en système d'information, spécialiste de l'expérience utilisateur et des usages innovants. Nous réalisons des développements sur mesure et accompagnons nos clients dans toutes les phases de leurs projets web et mobile.
3. ENTREPRISES STARTUP & IT RÉALISATION CONSEIL
4. LE LEAN STARTUP ?
5. Une des causes principales de l’échec d’une startup => Développer un produit qui ne trouve pas son marché
6. Le Lean Startup est une méthode rigoureuse pour accroître les chances de succès des startups.
7. Elle a été mise au point par Eric Ries en 2008.
8. Il s’agit d’appliquer les principes du lean à l’entrepreneuriat.
9. Se concentrer sur la satisfaction client
10. Etre une entreprise apprenante Se concentrer sur la satisfaction client
11. Etre une entreprise apprenante Se concentrer sur la satisfaction client Aller voir avec ses «yeux»
12. Elle connait un succès important.
13. Elle connait un succès important. http://theleanstartup.com/casestudies
14. VUE D’ENSEMBLE
15. Customer Development Dévelopement Agile (Scrum, Kanban, XP,...)
16. Le Customer Development Découverte Client Validation Client Création Client Dév. de la Startup Pivot Iden%fier  le  problème, Imaginer  et  valider  le  produit  minimal Valider  les   hypothèses  marché Générer  de  la   demande Passer  à  la  vitesse   supérieure Réadapter  le  MVP  à  par%r   des  données  marché
17. COMMENT L’APPLIQUER ?
18. Poser  vos  hypothèses Principe  Lean  Startup  #1
19. Hypothèses Source  :  The  4  steps  to  Epiphany Avec les questionnaires de 4 steps to epiphany
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    <P]PVT\T]c ATP[cX\T<PaZTc This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:/ /creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Ou comme ça...
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23. Travailler sur des cycles courts Principe Lean Startup #2
24. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Temps passé (mois) Plus  le  temps  de   «déconnexion»  avec  le  marché   est  long,  plus  l’ampleur  du   pivot  risque  d’être  élevée Ampleur  du  pivot
25. Eliminer  les  stocks  de  décisions   non  validées Proposition de valeur Roadmap Version 1 Fonctionnalité 1 Fonctionnalté 2 Fonctionnalité 3 Freemium Premium ... Cibles Cible 1 Cible 2 Prix Channels X Si  au  bout  d’1  an,  vos   clients  n’adhérent  pas  à   la  proposi%on  de  valeur... X X X X X X X X X X X
26. Eliminer  les  stocks  de  décisions   non  validées Proposition de valeur Roadmap Version 1 Fonctionnalité 1 Fonctionnalté 2 Fonctionnalité 3 Freemium Premium ... Cibles Cible 1 Cible 2 Prix Channels Si  au  bout  d’1  an,   personne  n’est  prêt  à   payer... X X X X X X
27. MeRre  au  point  rapidement son  Minimal  Viable  Product Principe  Lean  Startup  #3
28. Elabora%on  de  la  solu%on  (le  MVP)
29. Mechanical turk Pinocchio Vidéo Show  don’t  tell!
30. Show  don’t  tell! Prototype fil de fer
31. Show  don’t  tell!
32. Show  don’t  tell! Prototype haute fidélité de Reward Process
33. Aller  à  la  rencontre  de  vos  acheteurs Principe  Lean  Startup  #4
34. Faits Sur 10 entretiens, nous avons obtenu 2 lettres d’intention 1500 personnes ont demandé à être informées de la dispo du produit J’ai obtenu une trentaine de rendez-vous pour présenter le produit Avec  notre   intégra%on  facebook,   tout  le  monde  va  vouloir   u%liser  le  produit C’est  très  important  d’avoir  de   la  vidéo  sur  la  home  ! Opinions C’est  génial  !
35. Pitch Recommanda%on Prise  de  rendez-­‐vous
36. Valider  vos  hypothèses Comprendre  : Les  objec%fs  de  vos  u%lisateurs >>>>  Affiner  le  concept  (pivoter) Leur  manière  de  travailler
37. Valider  vos  hypothèses Se mettre en écoute active Je  gagnerais  du  temps  si... J’ai  adoré  ce  produit...
38. Valida%on  de  la  solu%on Feedback  sur  les  fonc%onnalités  (le  pivot) Tests  sur  la  tarifica%on Trouver  des  beta  testeurs ...
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    <P]PVT\T]c ATP[cX\T<PaZTc Fournir un framework pour développer des applications mobiles multiplateformes respectant le design de chaque plateforme Développeurs solo Editeurs de logiciels Entreprise SSII PR Réseaux sociaux Adobe Salons Open Source / Gratuit Abonnement Annuel EXEMPLE Projets open source Fournir un framework pour développer des applications mobiles multiplateformes respectant le design de chaque plateforme Développeurs solo Réseaux sociaux Adobe Open Source / Gratuit
40. Inspiré de Running Lean En  synthèse
41. Le  Lean  Startup  :  avant  tout,   du  bon  sens Il n’y a pas de silver bullet Valider vos hypothèses avant de construire le produit Ne perdez pas votre temps et celui des autres Tester, apprenez, testez... 
    
     
         
42. Bibliographie hRp://www.leanstartup.fr/
43. Emmanuel Levi-Valensi Directeur Associé elv@pia-conseil.com | @pia_emmanuel Des questions ?