50 Key figures about online reputation

Online reputation has become an everyday household word, the extent of which is shown here in 50 key figures you should know about online reputation.

Transcript

1. contact@reputationvip.com www.reputationvip.com +44 (0) 203 445 0814 50 KEY FIGURES YOU SHOULD KNOW ABOUT ONLINE REPUTATION
2. 2,09 billion people can see what is published on the internet. *International Telecommunication Union (2013)
3. 90% of British-people use the search-engine Google. *BBC (2014)
4. 190 billion euros is the estimated value of the e-reputation market in 2011. *Digimind (2011)
5. Online reputation and businesses
6. Online reputation represents the n°1 risk for businesses. *Deloitte (2013)
7. 61% of businesses claim they control their online reputation. *Deloitte (2013)
8. 83% will face an online crisis in 5 years’ time. *Radically Transparent (2008)
9. 80% of what is said about a brand is not issued by the brand itself. *Radically Transparent (2008)
10. 74% of consumers look for information on Google before buying a product or a service. *Weber shandwick & Krc research (2012)
11. 60% of Internet users prefer to click on web search results that do not come from the business’s own website. *Digital Firefly (2013)
12. 64% consumers check out online user reviews before purchasing. *Power Reviews (2010)
13. Only 16% of internet users trust brand adverts, whereas 90% of them rely on their friends and 78% online strangers. *Global Online Consumer Survey (2011)
14. 30% of « bad buzz » are spread by the international media in the hour that follows. *Etude Freshfields Bruckhaus Deringer (2013)
15. 40% of businesses undergoing crises don’t have a contingency plan. *Etude Freshfields Bruckhaus Deringer (2013)
16. 21 hours is the average time before a company release an information following a crisis. *Etude Freshfields Bruckhaus Deringer (2013)
17. 90% of crisis last fewer than 72 hours but can leave indelible traces. *Freshfields (2014)
18. 53% of businesses affected by bad buzz do not recover their initial stock prices in the year that follows *Etude Freshfields Bruckhaus Deringer (2013)
19. 74% of Internet users appreciate when a company decides to communicate via the social networks. *Emarketer.com (2013)
20. 64% of internet users trust the brand when it interacts with their friends. *Emarketer.com (2013)
21. Personal online reputation
22. 85% of Internet users pay attention to any traces they leave on the Web. *Scanblog and Openminded gencies(2011)
23. 71% of Internet Users are adept ‘Googlers’, looking up people they know. *Scanblog and Openminded Agencies (2011)
24. 1 hour and 8 minutes is the average amount of time spent by an average adult online and 83% of which sur on their smartphone. *Forrester Research
25. 77% get informed and share information on the Internet, 62% communicate and 25% create content. *Forrester Research – Groundswell (2013)
26. 53% of Internet users vent their frustrations on Twitter and 17% on Facebook * Rajesh Prabhakar (2011)
27. Only 13% of internet user express on blogs and 7% on Youtube. * Rajesh Prabhakar (2011)
28. Online reputation and employment
29. 90% of recruiters ‘Google’ the candidates. *Microsoft (2010)
30. 48% of recruiters base their recruitment decisions on what they find on the Internet. *Execunet (2013)
31. 33% of recruiters have already eliminated a candidate due to negative information found online. * Execunet (2013)
32. 31% of recruiters have hired a candidate thanks to positive information found on Google. *Execunet (2013)
33. 79% of people contacted by a recruiter were done so via Viadeo and 43% via LinkedIn (versus 3% for Facebook and 1% for Twitter). *Execunet (2013)
34. 8% of businesses have fired someone for social media abuse. *Execunet (2013)
35. 42% of Internet users use Google to find out more about their colleagues and their superiors. *Harris Interactive (2011)
36. 45% of Internet users have found discouraging work- related information. *Harris Interactive (2011)
37. Follow @reputationvip to learn more about online reputation!
38. contact@reputationvip.com www.reputationvip.com +44 (0) 203 445 0814 Control your online reputation with the dashboard on Reputationvip.com