The Science of Design

Transcript

1. The Science of Design And using it to our advantage
2. 20 minutes
4. Automation & Mechatronics (robots and production lines)
5. Chalmers School of Entrepreneurship
6. Design
8. Tech Sales
10. Quick and easy customer feedback. touch-and-tell.se
11. Design + Code + Business
13. Design? Never heard of it
14. Design Graphic Design Interaction Design Industrial Design
15. Artist Engineer /
20. We are not the fine artists we are often confused with. Today you find few companies that take design seriously, as I see it.” — Dieter Rams “
21. Art vs Design
22. Art vs Design Expression
23. Art vs Design Expression Communication
24. Design has purpose
25. Design is a method of problem solving
26. Design is manipulation
27. Design is scientific And uses how the brain works
29. Daniel Kahneman
30. Cognitive Ease
31. Cognitive Ease Repetition Clear display Good mood
32. Cognitive Ease Repetition Clear display Good mood Feels familiar Feels true Feels good Feels effortless
33. We can learn design And we should
37. Typography 101
38. Measure—text width Leading—line height
39. The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Measure—text width
40. Measure—text width abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcd The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. 2–3 alphabets in length, i.e. 52–78 characters
41. Good—63 char The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—96 char The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—43 char The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.
42. Leading—line height The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.
43. Leading—line height ca 1.4 x font-size less for large headings: ca 1.1–1.4 x font-size
44. Good—1.3x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—1.0x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—1.8x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.
45. Leading—line height Longer measure greater leading
46. Good—1.2x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Good—1.5x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.
47. Cognitive Ease Repetition Clear display Good mood Feels familiar Feels true Feels good Feels effortless
49. Design?
50. Design? Design is scientific
51. Design? Design is scientific We can learn design
53. @erikfrisk • ef@erikfrisk.com touch-and-tell.se leanmachine.se Erik Frisk
54. Attribution • Brain icon: Anisha, from The Noun Project • Graduation cap icon: Bram van Rijen, from The Noun Project • Design icon: Scott Lewis, from The Noun Project • Robot icon: jon trillana, from The Noun Project