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The Science of Design

B7662e78981b6c384445dea5f4ebce20?s=47 Erik Frisk
September 21, 2013

The Science of Design

B7662e78981b6c384445dea5f4ebce20?s=128

Erik Frisk

September 21, 2013
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  1. The Science of Design And using it to our advantage

  2. 20 minutes

  3. None
  4. Automation & Mechatronics (robots and production lines)

  5. Chalmers School of Entrepreneurship

  6. Design

  7. None
  8. Tech Sales

  9. None
  10. Quick and easy customer feedback. touch-and-tell.se

  11. Design + Code + Business

  12. None
  13. Design? Never heard of it

  14. Design Graphic Design Interaction Design Industrial Design

  15. Artist Engineer /

  16. None
  17. None
  18. None
  19. None
  20. We are not the fine artists we are often confused

    with. Today you find few companies that take design seriously, as I see it.” — Dieter Rams “
  21. Art vs Design

  22. Art vs Design Expression

  23. Art vs Design Expression Communication

  24. Design has purpose

  25. Design is a method of problem solving

  26. Design is manipulation

  27. Design is scientific And uses how the brain works

  28. None
  29. Daniel Kahneman

  30. Cognitive Ease

  31. Cognitive Ease Repetition Clear display Good mood

  32. Cognitive Ease Repetition Clear display Good mood Feels familiar Feels

    true Feels good Feels effortless
  33. We can learn design And we should

  34. None
  35. None
  36. None
  37. Typography 101

  38. Measure—text width Leading—line height

  39. The mouth of the storm lunged toward them, and Liet

    closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Measure—text width
  40. Measure—text width abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcd The mouth of the storm lunged toward

    them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. 2–3 alphabets in length, i.e. 52–78 characters
  41. Good—63 char The mouth of the storm lunged toward them,

    and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—96 char The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—43 char The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.
  42. Leading—line height The mouth of the storm lunged toward them,

    and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.
  43. Leading—line height ca 1.4 x font-size less for large headings:

    ca 1.1–1.4 x font-size
  44. Good—1.3x The mouth of the storm lunged toward them, and

    Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—1.0x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Bad—1.8x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.
  45. Leading—line height Longer measure greater leading

  46. Good—1.2x The mouth of the storm lunged toward them, and

    Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality. Good—1.5x The mouth of the storm lunged toward them, and Liet closed the cover plate, hoping the ancient meteorological apparatus would hold together. He trusted his father's intuition to a certain extent, but not his practicality.
  47. Cognitive Ease Repetition Clear display Good mood Feels familiar Feels

    true Feels good Feels effortless
  48. None
  49. Design?

  50. Design? Design is scientific

  51. Design? Design is scientific We can learn design

  52. None
  53. @erikfrisk • ef@erikfrisk.com touch-and-tell.se leanmachine.se Erik Frisk

  54. Attribution • Brain icon: Anisha, from The Noun Project •

    Graduation cap icon: Bram van Rijen, from The Noun Project • Design icon: Scott Lewis, from The Noun Project • Robot icon: jon trillana, from The Noun Project