Press Checks in the Age of Web Type

This was presented as a part of TypeCon2012: MKE SHIFT. I might try to write up a narrative to go with the slides, but for now, enjoy links to some resources referenced in the talk:

• Bibliography and the Sociology of Texts: http://j.mp/df-mckenzie
• The Web Fountes: http://the.webfount.es/
• Web Font Specimen: http://webfontspecimen.com/
• Typecast: http://beta.typecastapp.com/
• Gridset: http://gridsetapp.com/
• Ffffallback: http://ffffallback.com/
• Color Oracle: http://colororacle.org/
• xScope: http://xscopeapp.com/
• WebFont Loader: https://github.com/typekit/webfontloader
• TypeCon: http://www.typecon.com/

Update: I’ve heard that there is audio of the talk. I’ll include it here once it’s available.

Transcript

1. Press Checks
   in the age of
   Web Type
   Erik Vorhes · TypeCon2012: mke shift
   

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2. Every society rewrites its past,
   every reader rewrites its texts,
   and, if they have any continuing
   life at all, at some point every
   printer redesigns them.”
   — D.F. McKenzie, Bibliography and the Sociology of Texts
   “
   

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4. Newton MessagePad 2100 screenshot courtesy Grant Hutchinson: http://flic.kr/p/bzK9Hp
   

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5. Newton MessagePad 2100 screenshot courtesy Grant Hutchinson: http://flic.kr/p/bzK9Hp
   

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7. Photo courtesy Luke Dorny: http://flic.kr/p/2SchtC
   

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8. Photo courtesy Scott Boms: http://flic.kr/p/a4GhwF
   

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9. Photo courtesy Corey Holms: http://flic.kr/p/pqZy3
   

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11. really?
    

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12. really.
    not
    

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14. Image not to scale. See: https://twitter.com/Zerofee/status/231759450036396032
    “Type rendering beautifully in
    “Win7, as ever *sarcasm*”
    — @Zerofee, August 4, 2012, 7:32 a.m.
    

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19. .pre%ie9%opacity-{
    --background:-white;
    --filter:-alpha(opacity=100);
    }
    .pre%ie9%opacity-{
    --background:-transparent;
    --filter:-alpha(opacity=100);
    }
    

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20. http://drbl.in/bcPd
    /*-Artificial-bold‽
    -*-Uh,-we're-only-loading
    -*-font%weight:-normal.-OOPS.
    -*/
    h1-{
    --font%family:-herb,-serif;
    --font%weight:-bold;
    }
    

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26. xScope
    http://xscopeapp.com
    Color Oracle
    http://colororacle.org
    

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30. enough practice!
    

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33. //-Load-webfonts-by-using-JavaScript!
    WebFont.load({
    --custom:-{
    ----families:-'Vista-Sans-Web',
    ----urls:-'/css/fonts.css'
    --}
    });
    WebFont loader: https://github.com/typekit/webfontloader
    

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34. .banner-{
    --h1,-h2-{
    ----font%family:-"Vista-Sans-Web",-"Lucida-Grande";
    --}
    --h1-{
    ----font%size:-(13em/16);
    ----.wf%active-&-{
    ------font%size:-(14em/16);
    ----}
    --}
    --h2-{
    ----font%size:-(32em/16);
    ----line%height:-(37/32);
    ----margin%bottom:-(7em/32);
    ----padding%top:-(6em/32);
    ----.wf%active-&-{
    ------font%size:-(36em/16);
    ------line%height:-(37/36);
    ------margin%bottom:-(7em/36);
    ------padding%top:-(6em/36);
    ----}
    --}
    }
    

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37. Thanks!
    Press Checks in the Age of Web Type
    TypeCon2012: mke shift
    August 4, 2012
    Erik Vorhes · @erikvorhes
    

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