C9LO#3

Mobile platform

Transcript

1. Chapter 9 : E-commerce: Digital Markets, Digital Goods Management Information System (CSC408) Erny Arniza Ahmad Faculty of Computer and Mathematical Sciences Universiti Teknologi MARA (UiTM) Kedah
2. Learning Objective #3 The Mobile Digital Platform and Mobile E-commerce What are the unique features of e- commerce, digital markets, and digital goods? What are the principal e- commerce business and revenue models? How has e- commerce transformed marketing? How has e- commerce affected business-to- business transactions? What is the role of m- commerce in business and what are the most important m- commerce applications? What issues must be addressed when building an e- commerce presence?
3. M-Commerce In 2014 is 19 percent of all e- commerce Fastest growing form of e- commerce − Some areas growing at 50 percent or more Main areas of growth (exclusive of location-based services) − Retail sales at top Mobile 400 (Amazon, eBay, etc.) − Sales of digital content (music, TV, etc.)
4. Consolidated Mobile Commerce Revenues
5. Location-based Services And Applications • Used by 74 percent of smartphone owners • Based on GPS map services Location-based Services Types Geosocial services Where friends are Geoadvertising What shops are nearby Geoinformation services Price of house you are passing
6. Other Mobile Commerce Services Account management apps • use their cell phones to check account balances, transfer funds, and pay bills. • charge items to their credit card accounts with a swipe of phone Mobile display advertising • Apple’s iAd platform and Google’s AdMob platform M-commerce Web site • simplified versions of their Web sites that make it possible for shoppers to use cell phones to place orders
7. Reference Kenneth C. Laudon And Jane P. Laudon, Management Information Systems: Managing the Digital Firm, 14th edition (Global Edition), Pearson Prentice Hall, 2016. 7