C9LO#4

Building ecommerce

Transcript

1. Chapter 9 : E-commerce: Digital Markets, Digital Goods Management Information System (CSC408) Erny Arniza Ahmad Faculty of Computer and Mathematical Sciences Universiti Teknologi MARA (UiTM) Kedah
2. Learning Objective #4 Building an E-commerce Presence What are the unique features of e- commerce, digital markets, and digital goods? What are the principal e- commerce business and revenue models? How has e- commerce transformed marketing? How has e- commerce affected business-to- business transactions? What is the role of m- commerce in business and what are the most important m- commerce applications? What issues must be addressed when building an e- commerce presence?
3. E-Commerce Development Approaches Plan an e-commerce presence Choose the technology Develop the e-commerce presence map Develop timeline 3
4. Plan an e-Commerce Presence Understand the business objectives, system functionalities, and information requirements of a typical e-commerce Web site. The objectives must be translated into a description of system functionalities and ultimately into a set of precise information requirements. 4
5. Planning an E-commerce Presence 5 Building a successful e- commerce presence requires a keen understanding of business, technology, and social issues, as well as a systematic approach. The two most important management challenges are : i. developing a clear understanding of your business objectives ii. knowing how to choose the right technology to achieve those objectives
6. Pieces Of The Site-building Puzzle • Senior management has given you a budget of $1 million to build an e- commerce site within one year. • The purpose of this site will be to sell and service the firm’s 20,000 customers, who are mostly small machine and metal fabricating shops around the world. • Where do you start? Scenario 6
7. Business Objectives, System Functionality, And Information Requirements 7 What do we want the e-commerce site to do for our business?
8. Choose the Technology Knowing how to choose the right technology to achieve those objectives. E-commerce sites can be built and hosted in-house or partially or fully outsourced to external service providers. 8
9. Choose the Technology 9 There are many choices for building and maintaining Web sites. • Depends on how much money you are willing to spend. Choices range from • Outsourcing the entire Web site development to an external vendor • To build everything yourself (in-house). A second decision to make: • will you host (operate) the site on your firm’s own servers • will you outsource the hosting to a Web host provider?
10. Choose the Technology 10
11. Develop the e-Commerce Presence Map Develop a plan that helps act as a roadmap for the team and the business to follow through the rest of the process. Decide type of e-commerce presence. 11
12. Building an E-commerce Presence E-commerce Presence Map
13. Develop Timeline Develop a time frame for e- commerce presence development. Break the project down into phases that could be completed within specified time. 13
14. Building an E-commerce Presence Table 10-8 Phase Activity Milestone Phase 1: Planning Envision Web presence; determine personnel Web mission statement Phase 2: Web site development Acquire content; develop a site design; arrange for hosting the site Web site plan Phase 3: Web Implementation Develop keywords and metatags; focus on search engine optimization; identify potential sponsors A functional Web site Phase 4: Social media plan Identify appropriate social platforms and content for your products and services A social media plan Phase 5: Social media implementation Develop Facebook, Twitter, and Pinterest presence Functioning social media presence Phase 6: Mobile plan Develop a mobile plan; consider options for porting your Web site to smartphones A mobile media plan E-commerce Presence Timeline
15. Reference Kenneth C. Laudon And Jane P. Laudon, Management Information Systems: Managing the Digital Firm, 14th edition (Global Edition), Pearson Prentice Hall, 2016. 15