Lean Startup 101

Presentación sobre conceptos básicos de Lean Startup en Español.

Transcript

1. LEAN STARTUP 101 Introducción para Emprendedores Ernesto Tagwerker | @_nesto Sunday, October 21, 12
2. ERNESTO TAGWERKER ✔ Ing. Sistemas (UTN FRBA - 2006) ✔ Emprendedor ✔ Lean Practitioner Sunday, October 21, 12
3. EXPERIENCIA Sunday, October 21, 12
4. OMBUSHOP | TU TIENDA ONLINE Start-up Chile | Round 4.2 Sunday, October 21, 12
5. TWITTER ✔ #LeanStartup ✔ @LeanStartup ✔ @_nesto Sunday, October 21, 12
6. ¿QUÉ ES UN STARTUP? Sunday, October 21, 12
7. QUÉ ES LEAN STARTUP ✔ Proceso Iterativo (Agile Dev.) ✔ Desarrollo de Clientes (Customer Dev.) ✔ Aprendizaje Validado (Validated Learning) Sunday, October 21, 12
8. Sunday, October 21, 12
9. Construye, mide, aprende Una y otra vez Sunday, October 21, 12
10. DESARROLLO DE CLIENTES Steve Blank Sunday, October 21, 12
11. PRINCIPIOS Sunday, October 21, 12
12. MVP PRODUCTO MÍNIMO VIABLE Sunday, October 21, 12
13. FUNNELS EMBUDOS DE ACTIVACIÓN Sunday, October 21, 12
14. Smoke Tests Entrevistas a Clientes Split Tests Five Whys Sunday, October 21, 12
15. CANVAS DE MODELO DE NEGOCIO Sunday, October 21, 12
16. LEAN CANVAS Sunday, October 21, 12
17. OTROS PRINCIPIOS Sunday, October 21, 12
18. APRENDIZAJE VALIDADO Sunday, October 21, 12
19. EXPERIMENTOS ✔ Hipótesis Falsificable ✔ Resultado Medible ✔ Mercado Objetivo Sunday, October 21, 12
20. PIVOTE Sunday, October 21, 12
21. CAMBIO DE CURSO MEDIBLE Sunday, October 21, 12
22. RECURSOS ✔ http://blog.spark59.com ✔ http://www.startuplessonslearned.com ✔ http://www.slideshare.net/dmc500hats/ startup-metrics-for-pirates-long-version ✔ http://www.businessmodelgeneration.com Sunday, October 21, 12
23. BIBLIOGRAFÍA ✔ The Lean Startup (Eric Ries) ✔ Four Steps to the Epiphany (Steve Blank) ✔ The Entrepreneur’s Guide to Customer Development (Brant Cooper) Sunday, October 21, 12
24. ¡MUCHAS GRACIAS! ¿Preguntas? @_nesto ernesto@ombushop.com http://blog.ombushop.com Sunday, October 21, 12