Storyboarding Wireframing Prototyping Storymapping Copywriting Critique Presenting Proposals & Pitching Resourcing Project Mgmt. Client Mgmt. Business Strategy Product Strategy Org. Design Multiple Domain Design Budgets Building Teams Career development Vision & Strategy Design advocacy Org. design & strategy Planning & direction Methodology & Approach Solving gnarly problems Strategic perspective Mastering your craft “I’m learning how to do this” “I can do this, with support” “I can do this well, on my own” “I’m the person they call about this.”
Internship Graduate Programme Job Shadowing “Junior” Part of a project Small projects Mentee Intermediate “Mid” Big solo projects Managing teams Managing projects Mentoring Sharing knowledge “Senior” Sitting at the big table Pitching for work Running a business Developing product Teaching courses Writing books Speaking at conferences “Principal” “Designer” Mastering your craft “I’m learning how to do this” “I can do this, with support” “I can do this well, on my own” “I’m the person they call about this.”
at this? “I’m the person they call about this.” PRINCIPAL “I can do this well, on my own” MASTER “I can do this, with support” JOURNEYMAN “I’m learning how to do this” APPRENTICE User Research Content Strategy Information Architecture Interaction Design Usability & Analytics Visual & Motion Design
at this? User Research Content Strategy Information Architecture Interaction Design Visual & Motion Design Usability & Analytics “I’m the person they call about this.” PRINCIPAL “I can do this well, on my own” MASTER “I can do this, with support” JOURNEYMAN “I’m learning how to do this” APPRENTICE
How good are you at this? “I’m the person they call about this.” “I can do this well, on my own” “I can do this, with support” “I’m learning how to do this” Delivery Organisation Strategy Aesthetics Functionality Connector Integrator Strategy & Business models Aesthetics Functionality Connector Integrator Strategy & Business Model
as a strategic driver You are called in to help the company make a new thing. You are called in to help to make the design work across multiple channels / products. You are called in to help the strategic team decide on new products, markets etc?
Delivery Organisation Strategy Aesthetics Functionality Connector Integrator Strategy & Business models Aesthetics Functionality Connector Integrator Strategy & Business Model R 240k R 2.4million R 500 p/h R 3,500 p/h Annual Salary (CTC) Consulting R 200 p/h R 1,500 p/h Independent Consulting / Freelance Rate