© 2010 frog design April 14, 2010 31 master craftsperson journeyman apprentice 3 TO 5 YEARS TO MOVE UP THE LADDER, PER DOMAIN OF DESIGN You need to be a master at the craft of design… SOFTWARE SKILLS DESIGN SKETCHING STORYBOARDING TYPOGRAPHY GRID SYSTEMS PHOTOGRAPHY ILLUSTRATION PRODUCTION CODING & SCRIPTING RESEARCH COPYWRITING PAPER ENGINEERING INDUSTRIAL BRAND MOTION ADVERTISING USER INTERFACE IA/UX/IxD CRITIQUE PRESENTING BUSINESS WRITING DOMAIN LEADERSHIP RESOURCING PROJECT MGMT CLIENT SERVICE FOLLOW-THROUGH EPRO JUNIOR DESIGNER DESIGNER SENIOR DESIGNER ART DIRECTOR SENIOR ART DIRECTOR ASSOCIATE CREATIVE DIRECTOR CREATIVE DIRECTOR PRINCIPAL By frog design (David Sherwin + Justin Maguire)