Design in Enterprise is Difficult in South Africa

Presented at DVT Insights, 25 October 2015.

Transcript

1. Digital makes smart people do dumb shit.
2. https://www.youtube.com/watch?v=3Sk7cOqB9Dk
3. BY ANDY CLARKE & STEVE
4. BY ANDY CLARKE & STEVE
11. Single Tall Vanilla Soy Latte Extra Hot Wet
12. The Progression of Economic Value Experience Economy - Gilmour & Pine (1998)
13. The Progression of Economic Value Experience Economy - Gilmour & Pine (1998)
14. The Progression of Economic Value Experience Economy - Gilmour & Pine (1998)
15. The Progression of Economic Value Experience Economy - Gilmour & Pine (1998)
16. “We are continuing to spend less money on buying things, and more on doing things – and telling the world about it online afterwards, of course.” — Simon Usborne May 13, 2017
17. Why is this happening?
18. Challenges for Design in SA Enterprise “Creative” Talent • HR doesn't know who to hire • We have a tiny talent and skills pool • We have nowhere to train and get skills • How much does a designer cost anyway? • Is design a career? Ways of work • Developers want designs. Then they ignore them • How do we design with agile anyway?
19. Challenges for Design in SA Enterprise Design Leadership • What is design leadership? • Who are the design leaders? Organisational Maturity • Do we need design? Why? • How do we do it? • Where in the org does design go? • Marketing is worried about losing their jobs
20. Challenges for design in SA enterprise Market Organisation • Who do we contract / partner with? • Which consultants are the best? Why? Shared Language • What is UX / UI / CX / SD? • What is Design Thinking (design thinking)?
21. What value does design create in your org?
22. What value does design create in your org? Dev & Delivery Organisation Strategy How well do you do it? Look & Feel Functionality Connector Integrator Strategy & Business Model OPTIMISED Our process continuously evolves MANAGED We adapt our process per project DEFINED We have a standard process REPEATABLE We know how to do it AD HOC We used it once Design Value Index by Design Management Institute
25. A conference about making products with pixels March 12-14, 2018 Jennifer Brook Dropbox Cennydd Bowles Ex-Twitter Ethan Marcotte RWD
26. Peace! Farai Madzima @farai_uxguy @letspixelup