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Design in Enterprise is Difficult in South Africa

farai
October 25, 2017

Design in Enterprise is Difficult in South Africa

Presented at DVT Insights, 25 October 2015.

farai

October 25, 2017
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  1. Digital makes smart people do dumb shit.

  2. https://www.youtube.com/watch?v=3Sk7cOqB9Dk

  3. BY ANDY CLARKE & STEVE

  4. BY ANDY CLARKE & STEVE

  5. None
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  11. Single Tall Vanilla Soy Latte Extra Hot Wet

  12. The Progression of Economic Value Experience Economy - Gilmour &

    Pine (1998)
  13. The Progression of Economic Value Experience Economy - Gilmour &

    Pine (1998)
  14. The Progression of Economic Value Experience Economy - Gilmour &

    Pine (1998)
  15. The Progression of Economic Value Experience Economy - Gilmour &

    Pine (1998)
  16. “We are continuing to spend less money on buying things,

    and more on doing things – and telling the world about it online afterwards, of course.” — Simon Usborne May 13, 2017
  17. Why is this happening?

  18. Challenges for Design in SA Enterprise “Creative” Talent • HR

    doesn't know who to hire • We have a tiny talent and skills pool • We have nowhere to train and get skills • How much does a designer cost anyway? • Is design a career? Ways of work • Developers want designs. Then they ignore them • How do we design with agile anyway?
  19. Challenges for Design in SA Enterprise Design Leadership • What

    is design leadership? • Who are the design leaders? Organisational Maturity • Do we need design? Why? • How do we do it? • Where in the org does design go? • Marketing is worried about losing their jobs
  20. Challenges for design in SA enterprise Market Organisation • Who

    do we contract / partner with? • Which consultants are the best? Why? Shared Language • What is UX / UI / CX / SD? • What is Design Thinking (design thinking)?
  21. What value does design create in your org?

  22. What value does design create in your org? Dev &

    Delivery Organisation Strategy How well do you do it? Look & Feel Functionality Connector Integrator Strategy & Business Model OPTIMISED Our process continuously evolves MANAGED We adapt our process per project DEFINED We have a standard process REPEATABLE We know how to do it AD HOC We used it once Design Value Index by Design Management Institute
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  25. A conference about making products with pixels March 12-14, 2018

    Jennifer Brook Dropbox Cennydd Bowles Ex-Twitter Ethan Marcotte RWD
  26. Peace! Farai Madzima @farai_uxguy @letspixelup