Design in Enterprise is Difficult in South Africa

Presented at DVT Insights, 25 October 2015.

Transcript

1. Digital makes smart people do
   dumb shit.
   

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2. https://www.youtube.com/watch?v=3Sk7cOqB9Dk
   

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3. BY ANDY CLARKE & STEVE
   

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4. BY ANDY CLARKE & STEVE
   

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11. Single
    Tall
    Vanilla
    Soy
    Latte
    Extra Hot
    Wet
    

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12. The Progression of Economic Value
    Experience Economy - Gilmour & Pine (1998)
    

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13. The Progression of Economic Value
    Experience Economy - Gilmour & Pine (1998)
    

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14. The Progression of Economic Value
    Experience Economy - Gilmour & Pine (1998)
    

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15. The Progression of Economic Value
    Experience Economy - Gilmour & Pine (1998)
    

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16. “We are continuing to spend less money
    on buying things, and more on doing
    things – and telling the world about it
    online afterwards, of course.”
    — Simon Usborne May 13, 2017
    

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17. Why is this happening?
    

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18. Challenges for Design in SA Enterprise
    “Creative” Talent
    • HR doesn't know who to hire
    • We have a tiny talent and skills pool
    • We have nowhere to train and get skills
    • How much does a designer cost anyway?
    • Is design a career?
    Ways of work
    • Developers want designs. Then they ignore them
    • How do we design with agile anyway?
    

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19. Challenges for Design in SA Enterprise
    Design Leadership
    • What is design leadership?
    • Who are the design leaders?
    Organisational Maturity
    • Do we need design? Why?
    • How do we do it?
    • Where in the org does design go?
    • Marketing is worried about losing their jobs
    

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20. Challenges for design in SA enterprise
    Market Organisation
    • Who do we contract / partner with?
    • Which consultants are the best? Why?
    Shared Language
    • What is UX / UI / CX / SD?
    • What is Design Thinking (design thinking)?
    

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21. What value does design create in your org?
    

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22. What value does design create in your org?
    Dev & Delivery Organisation Strategy
    How well do you do it? Look & Feel Functionality Connector Integrator Strategy & Business Model
    OPTIMISED
    Our process continuously evolves
    MANAGED
    We adapt our process per project
    DEFINED
    We have a standard process
    REPEATABLE
    We know how to do it
    AD HOC
    We used it once
    Design Value Index by Design Management Institute
    

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25. A conference about making products with pixels
    March 12-14, 2018
    Jennifer Brook
    Dropbox
    Cennydd Bowles
    Ex-Twitter
    Ethan Marcotte
    RWD
    

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26. Peace!
    Farai Madzima
    @farai_uxguy
    @letspixelup
    

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