Cultural bias in design(ers) - Pixel Up! 2018

20731b847c4de81c1e601e563fa67b6b?s=47 farai
March 25, 2018

Cultural bias in design(ers) - Pixel Up! 2018

The topic of creating diverse teams has been hot the last few years, as pressure increases to create products with less bias.

However, as we cast our nets wider and bring in different perspectives into our design teams, what challenges can we expect in working with people from around the world and ultimately getting the benefit of their different views? This talk concerns itself with cultural bias — and discusses how to prepare, identify and adapt to the kinds of biases we can expect from team members, particularly those coming from non-western cultures.

20731b847c4de81c1e601e563fa67b6b?s=128

farai

March 25, 2018
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Transcript

  1. 3.
  2. 4.
  3. 6.
  4. 13.

    Take your sh*t from home Put that with the sh*t

    you’ve learned here That’s gonna be a muthaf*cka
  5. 16.

    Take your sh*t from home Put that with the sh*t

    you’ve learned here That’s gonna be a muthaf*cka
  6. 19.

    Power distance Embraces hierarchy More egalitarian Individualism Individualist Collectivist Feminine

    / Masculine Power more important Nurture more important Uncertainty avoidance Ambiguity creates anxiety Comfortable with ambiguity Long-term orientation Long term first Short term first Restraint / Indulgence Happiness always good Happiness can be bad https://www.hofstede-insights.com/models/national-culture/
  7. 21.
  8. 22.

    Persuading Applications first Principles first Deciding Consensual Top-down Disagreeing Avoids

    confrontation Confrontational Evaluating Indirect negative feedback Direct negative feedback Trusting Activity-based Relationship-based Scheduling Flexible -time Linear time Communicating High context Low context Leading Hierachical Egalitarian
  9. 23.

    Principles-first Application-first Principles first Start with the theory or concept.

    Then present the facts to back it up. Application first Start with the facts. Then share the theory that leads to the facts. Persuading Sweden US UK France Nigeria Kenya Zimbabwe Saudi Arabia Canada India From The culture map by Erin Meyer
  10. 25.

    Low context High context Low context Good communication is precise,

    simple and clear. Repetition is used to clarify. High context Good communication is nuanced and layered. Speak and read between the lines. Communicating Sweden US UK France Nigeria Kenya Zimbabwe Saudi Arabia Canada India Japan Brazil From The culture map by Erin Meyer
  11. 26.

    Direct negative feedback Indirect negative feedback Direct negative feedback Feedback

    is frank, blunt, and honest at all times, even in front of the team. Indirect negative feedback Feedback is soft, subtle, and diplomatic and only given private. Evaluating Sweden US UK France Nigeria Kenya Zimbabwe Saudi Arabia Canada India Japan Brazil From The culture map by Erin Meyer
  12. 28.
  13. 29.
  14. 30.

    Confrontational Avoids confrontation Confrontational Disagreement and debates are positive for

    the team. Open confrontation is appropriate and will not negatively affect relationships. Avoids confrontation Disagreement and debates are negative for the team. Open confrontation will break group harmony and negatively affect the relationship. Disagreeing US UK France Nigeria Kenya Zimbabwe Saudi Arabia Canada India Japan Brazil From The culture map by Erin Meyer
  15. 32.
  16. 33.

    Consensual Top-down Consensual Decisions are made in groups through unanimous

    agreement. Top-down Decisions are made by individuals, (usually the boss or hippo). Deciding Sweden US UK France Nigeria Kenya Zimbabwe Canada India Japan Brazil From The culture map by Erin Meyer
  17. 35.

    Linear-time Flexible-time Linear-time Plans are approached in a sequentially. One

    thing at a time. On time. Flexible-time Plans are approached in a fluid manner. Value is placed on adaptability and flexibility vs. organization. Scheduling Sweden US UK France Nigeria Kenya Zimbabwe Saudi Arabia Canada India Japan From The culture map by Erin Meyer
  18. 36.

    Egalitarian Hierarchical Egalitarian Low distance between boss and subordinates. Flat

    organisational structures. Hierarchical High distance between boss and subordinates. Layered and rigid organisational structures. Leading Sweden US UK France Nigeria Kenya Zimbabwe Saudi Arabia Canada India Japan Brazil From The culture map by Erin Meyer
  19. 37.

    Persuading Applications first Principles first Deciding Consensual Top-down Disagreeing Avoids

    confrontation Confrontational Evaluating Indirect negative feedback Direct negative feedback Trusting Activity-based Relationship-based Scheduling Flexible -time Linear time Communicating High context Low context Leading Hierachical Egalitarian From The culture map by Erin Meyer
  20. 38.
  21. 39.
  22. 40.
  23. 41.

    Know your communicating sh*t Know your deciding sh*t Know your

    disagreeing sh*t Know your evaluating sh*t Know your leading sh*t Know your persuading sh*t Know your scheduling sh*t Know your trust sh*t Put that with the sh*t you learn wherever you go And that’s gonna be a muthaf*cka