DayOneHH - How to pitch your project

Transcript

1. How to pitch your project?
3. What a Pitch is? A short and concise presentation that creates interest, delivers patient values and clearly shows the benefits of your project.
4. 5 steps for an effective project pitch Find the perfect hook Solve the challenge Describe your proposition Emphasize the benefits Rounding off 1 2 3 4 5
5. 5 steps for an effective project pitch Find the perfect hook Solve the challenge Describe your proposition Emphasize the benefits Rounding off 1 2 3 4 5 • Grab your listener ‘s attention. • Your opening sentence will be the hook to capture your patient champion’s attention. • Your hook needs to connect with your patient champion’s needs while also communicating the story of your project.
6. 5 steps for an effective project pitch Find the perfect hook Solve the challenge Describe your proposition Emphasize the benefits Rounding off 1 2 3 4 5 • What need are you facing and why? • A description of the need you are covering and how it relates to an important and specific patient champion request. • Directly address the issues that your patient champion faces. Then focus on how your product or service can help to fix these challenges.
7. 5 steps for an effective project pitch Find the perfect hook Solve the challenge Describe your proposition Emphasize the benefits Rounding off 1 2 3 4 5 • Explain the relevance of your idea: • What is innovative and unique about your project? • How does your solution answer the specific patient need(s)? • Use storytelling: use the occasion to tell your peers/ecosystem stakeholders the story behind your project.
8. 5 steps for an effective project pitch Find the perfect hook Solve the challenge Describe your proposition Emphasize the benefits Rounding off 1 2 3 4 5 • Each approach to a patient champion’s need results in unique benefits, improving specific healthcare outcomes. • What are the benefits gained by using your concept? • How does your solution make a big difference to the patient in their everyday life. • Are there also benefits beyond just the specific healthcare outcome?
9. 5 steps for an effective project pitch Find the perfect hook Solve the challenge Describe your proposition Emphasize the benefits Rounding off 1 2 3 4 5 • Sum up all important points. • What´s next - how do you would like to proceed and what you need to do so • Make sure you have a strong close - this may include linking back to your “hook” at the start. • Use a catchy, memorable tagline/slogan (ie. Nike - Just Do It) (ie. Apple – Think different)
10. How to manage your time? Find the perfect hook Solve the challenge Describe your proposition Emphasize the benefits Rounding off 1 2 3 4 5 15'’ 40'’ 15'’ 40'’ 10’' Main part of the Pitch
11. Tips for a successful Pitch Keep your pitch simple Concept must be clear Offer an experience of your product Preparation is Key Tips for a successful Pitch Keep your pitch simple Concept must be clear Offer an experience of your product Make it visual Show expertise and confidence Be passionate and enthusiastic
12. Presentation Structure Present your solution : what is it, what does it do (how does it work), what benefit(s) does it bring to the patient champion and perhaps other stakeholders. Key resources needed to make the solution work (scalable?), and what would be next step(s). 2-3 min presentation Name the project/solution – find a catchy name Team members slide Name the patient challenge - Which patient challenge did you address? <<If you plan to create a Demo instead of a slide presentation, it needs at least 1 page covering the points above>>
13. 2 way of presenting your Pitch RECORDED PITCH LIVE PITCH • To be uploaded on your project page (filling the <Project link>) • By 12:00 (CET) on Sunday, Nov. 8th • Select one person from your team to pitch live during the zoom call • Nov. 8th , at 1pm -2:30pm
14. Win with your Pitch!
15. Useful links • https://www.ryrob.com/how-to-pitch/ • https://www.youtube.com/watch?v=a8JVKZidmv8 • https://www.youtube.com/watch?v=w28idSfNBNc • https://www.youtube.com/watch?v=gXwewPgLmkE