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RWD you are not superman!

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May 20, 2014
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RWD you are not superman!

Responsive Web Design is not a solution for all needs

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FEVR

May 20, 2014
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Transcript

  1. @j8matteo #forntendersVerona RWD YOU ARE NOT SUPERMAN

  2. None

  3. ONE SITE FITS FOR ALL …SURE?

  4. SALES MANAGER WAS EXCITED

  5. ALSO DEVS WERE EXCITED

  6. GOOGLE SAID MULTISCREEN

  7. UX GURU SAID «OK!»

  8. SEO NINJA SAID «OK!»

  9. EVEN CHUCK SAID «OK!»

  10. WE FOUND OUR SUPERHERO: RWD!

  11. AND PEOPLE?

  12. THE REAL UX DESIGNER

  13. THE REAL UX DESIGNER IT’S THE USER

  14. RESTART FROM PEOPLE

  15. GIVE PEOPLE PRODUCTS WITH SOUL

  16. LET THEM LIVE INTIMATE EXPERIENCES

  17. TRUE STORY Sales Manager «We sold reponsive website>

  18. #progettifantastici

  19. #sitibulgari

  20. TRUE STORY Super comunication Agency UI was designed as if

    it were a sheet of A4 UX was not designed

  21. TRUE STORY Me «stop»

  22. TRUE STORY - Delivery desktop site first (like mvp) -

    Watch Analytics - Listen User - See User journey - Collect UI and UX pattern of devices - Don’t change paths - Don’t create new UI - Parse text and enhance it

  23. TRUE STORY RWD partially adopted increase 2% after one month

    Increase 5% after two month

  24. RWD IS A TOOL NOT A SOLUTION

  25. RWD IS NOT SUPERMAN

  26. None

  27. Thank you! @j8matteo – [email protected] #frontendersVerona