RWD you are not superman!

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RWD you are not superman!

Responsive Web Design is not a solution for all needs

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Transcript

@j8matteo #forntendersVerona RWD YOU ARE NOT SUPERMAN
None
ONE SITE FITS FOR ALL …SURE?
SALES MANAGER WAS EXCITED
ALSO DEVS WERE EXCITED
GOOGLE SAID MULTISCREEN
UX GURU SAID «OK!»
SEO NINJA SAID «OK!»
EVEN CHUCK SAID «OK!»
WE FOUND OUR SUPERHERO: RWD!
AND PEOPLE?
THE REAL UX DESIGNER
THE REAL UX DESIGNER IT’S THE USER
RESTART FROM PEOPLE
GIVE PEOPLE PRODUCTS WITH SOUL
LET THEM LIVE INTIMATE EXPERIENCES
TRUE STORY Sales Manager «We sold reponsive website>
#progettifantastici
#sitibulgari
TRUE STORY Super comunication Agency UI was designed as if
it were a sheet of A4 UX was not designed
TRUE STORY Me «stop»
TRUE STORY - Delivery desktop site first (like mvp) -
Watch Analytics - Listen User - See User journey - Collect UI and UX pattern of devices - Don’t change paths - Don’t create new UI - Parse text and enhance it
TRUE STORY RWD partially adopted increase 2% after one month
Increase 5% after two month
RWD IS A TOOL NOT A SOLUTION
RWD IS NOT SUPERMAN
None
Thank you! @j8matteo – [email protected] #frontendersVerona