RWD you are not superman!

Responsive Web Design is not a solution for all needs

Transcript

1. @j8matteo #forntendersVerona RWD YOU ARE NOT SUPERMAN
3. ONE SITE FITS FOR ALL …SURE?
4. SALES MANAGER WAS EXCITED
5. ALSO DEVS WERE EXCITED
6. GOOGLE SAID MULTISCREEN
7. UX GURU SAID «OK!»
8. SEO NINJA SAID «OK!»
9. EVEN CHUCK SAID «OK!»
10. WE FOUND OUR SUPERHERO: RWD!
11. AND PEOPLE?
12. THE REAL UX DESIGNER
13. THE REAL UX DESIGNER IT’S THE USER
14. RESTART FROM PEOPLE
15. GIVE PEOPLE PRODUCTS WITH SOUL
16. LET THEM LIVE INTIMATE EXPERIENCES
17. TRUE STORY Sales Manager «We sold reponsive website>
18. #progettifantastici
19. #sitibulgari
20. TRUE STORY Super comunication Agency UI was designed as if it were a sheet of A4 UX was not designed
21. TRUE STORY Me «stop»
22. TRUE STORY - Delivery desktop site first (like mvp) - Watch Analytics - Listen User - See User journey - Collect UI and UX pattern of devices - Don’t change paths - Don’t create new UI - Parse text and enhance it
23. TRUE STORY RWD partially adopted increase 2% after one month Increase 5% after two month
24. RWD IS A TOOL NOT A SOLUTION
25. RWD IS NOT SUPERMAN
27. Thank you! @j8matteo – j8.matteo@gmail.com #frontendersVerona