Build Pages That Convert

Learn how to build landing pages that convert. Spoiler alert: There's a formula. Follow me on Twitter for more insights on how to grow your devtool.

Transcript

1. @specifyapp
   Building Pages
   That Convert
   

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2. @specifyapp
   Building
   high-converting
   landing pages.
   INTRO
   

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3. @specifyapp
   Glossary
   INTRO
   CRO Stands for Conversation Rate Optimization.
   CTA Stands for Call-To-Action.
   ATF (Section) Stands for Above-The-Fold — What's immediately visible.
   Below The Fold When the user scrolls down the page.
   Building Pages That Convert
   

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4. @specifyapp
   INTRO
   There's a formula.
   Let's break it down.
   ATF Section
   Below The Fold
   

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5. @specifyapp
   Teardown
   Recap
   Building Pages That Convert
   Teardown
   

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6. @specifyapp
   Visual
   Social
   Proof
   •
   •
   Title
   Subtitle
   CTA
   ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION
   

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7. •
   •
   Title
   Subtitle
   CTA
   TITLE
   • Explain the value you provide.
   SUBTITLE
   • Explain how you create it.
   CALL-TO-ACTION
   • Make taking the next step
   simple.
   @specifyapp
   ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION
   

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8. VISUAL
   • Let the user visualise the
   product.
   ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION
   Building Pages That Convert
   Visual
   Social
   Proof
   SOCIAL PROOF
   • Make it believable.
   

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9. ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD
   @specifyapp
   Make the value concrete
   Handle
   objections.
   Talk like your
   customers.
   Building Pages That Convert
   

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10. ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD
    @specifyapp
    Inspire action
    Make the value concrete
    Add more
    social proof.
    Building Pages That Convert
    

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11. ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD
    @specifyapp
    Repeat the CTA
    Inspire action
    Make the value concrete
    Remind to
    take action.
    Building Pages That Convert
    

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12. @specifyapp Building Pages That Convert
    Teardown
    Recap
    Recap
    

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13. ATF Section
    @specifyapp
    RECAP
    There's a formula.
    Explain the value
    Explain how you create it
    Make it believable
    Make the next step easy
    Below The Fold
    Make the value concrete
    Inspire action
    Repeat the CTA
    

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14. @specifyapp
    Resources
    MORE
    Building Pages That Convert
    DemandCurve In-depth playbooks on CRO.
    Nicelydone Inspiring collection of UX/UI examples.
    Clearbit Posts on marketing and growth.
    

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15. @specifyapp Building Pages That Convert
    MORE MARKETING EXAMPLES ↗️
    MORE
    

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16. @specifyapp
    Ready?
    Let's convert.
    🦾
    

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