@specifyapp Glossary INTRO CRO Stands for Conversation Rate Optimization. CTA Stands for Call-To-Action. ATF (Section) Stands for Above-The-Fold — What's immediately visible. Below The Fold When the user scrolls down the page. Building Pages That Convert
• • Title Subtitle CTA TITLE • Explain the value you provide. SUBTITLE • Explain how you create it. CALL-TO-ACTION • Make taking the next step simple. @specifyapp ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION
VISUAL • Let the user visualise the product. ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION Building Pages That Convert Visual Social Proof SOCIAL PROOF • Make it believable.
ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD @specifyapp Make the value concrete Handle objections. Talk like your customers. Building Pages That Convert
ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD @specifyapp Repeat the CTA Inspire action Make the value concrete Remind to take action. Building Pages That Convert
ATF Section @specifyapp RECAP There's a formula. Explain the value Explain how you create it Make it believable Make the next step easy Below The Fold Make the value concrete Inspire action Repeat the CTA
@specifyapp Resources MORE Building Pages That Convert DemandCurve In-depth playbooks on CRO. Nicelydone Inspiring collection of UX/UI examples. Clearbit Posts on marketing and growth.