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Build Pages That Convert

Build Pages That Convert

Learn how to build landing pages that convert. Spoiler alert: There's a formula.

81 people from 27 different countries around the world attended this group session on ADPList. 🇺🇸🇮🇳🇬🇧🇧🇬🇮🇩🇨🇦🇿🇦🇧🇩🇸🇬🇩🇪🇳🇬🇨🇭🇦🇺🇳🇱🇧🇷🇫🇷🇵🇭🇲🇽🇬🇪🇷🇴🇪🇬🇵🇪🇵🇰🇰🇪🇰🇼🇮🇷🇷🇼

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Florent Merian

February 06, 2023
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  1. @specifyapp
    Building Pages
    That Convert

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  2. @specifyapp
    Building
    high-converting
    landing pages.
    INTRO

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  3. @specifyapp
    Glossary
    INTRO
    CRO Stands for Conversation Rate Optimization.
    CTA Stands for Call-To-Action.
    ATF (Section) Stands for Above-The-Fold — What's immediately visible.
    Below The Fold When the user scrolls down the page.
    Building Pages That Convert

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  4. @specifyapp
    INTRO
    There's a formula.
    Let's break it down.
    ATF Section
    Below The Fold

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  5. @specifyapp
    Teardown
    Recap
    Building Pages That Convert
    Teardown

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  6. @specifyapp
    Visual
    Social
    Proof
    •
    •
    Title
    Subtitle
    CTA
    ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION

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  7. •
    •
    Title
    Subtitle
    CTA
    TITLE
    • Explain the value you provide.
    SUBTITLE
    • Explain how you create it.
    CALL-TO-ACTION
    • Make taking the next step
    simple.
    @specifyapp
    ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION

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  8. VISUAL
    • Let the user visualise the
    product.
    ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION
    Building Pages That Convert
    Visual
    Social
    Proof
    SOCIAL PROOF
    • Make it believable.

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  9. ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD
    @specifyapp
    Make the value concrete
    Handle
    objections.
    Talk like your
    customers.
    Building Pages That Convert

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  10. ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD
    @specifyapp
    Inspire action
    Make the value concrete
    Add more
    social proof.
    Building Pages That Convert

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  11. ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD
    @specifyapp
    Repeat the CTA
    Inspire action
    Make the value concrete
    Remind to
    take action.
    Building Pages That Convert

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  12. @specifyapp Building Pages That Convert
    Teardown
    Recap
    Recap

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  13. ATF Section
    @specifyapp
    RECAP
    There's a formula.
    Explain the value
    Explain how you create it
    Make it believable
    Make the next step easy
    Below The Fold
    Make the value concrete
    Inspire action
    Repeat the CTA

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  14. @specifyapp
    Resources
    MORE
    Building Pages That Convert
    DemandCurve In-depth playbooks on CRO.
    Nicelydone Inspiring collection of UX/UI examples.
    Clearbit Posts on marketing and growth.

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  15. @specifyapp Building Pages That Convert
    MORE MARKETING EXAMPLES ↗️
    MORE

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  16. @specifyapp
    Ready?
    Let's convert.
    🦾

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