Build Pages That Convert

Learn how to build landing pages that convert. Spoiler alert: There's a formula. Follow me on Twitter for more insights on how to grow your B2B SaaS company.

Transcript

1. Growth Marketing Perform Funnel Loop AARRR Acquis Activation Conversion CRO Optimization Churn FTUX Onboarding Flow Drop-off Build Pages That Convert @fmerian DynamicScreen
2. Build a high-converting landing page. Objective @fmerian
3. Roadmap Teardown Zoning Mockup One more thing @fmerian
4. Roadmap Teardown Zoning Mockup One more thing @fmerian
5. Hi, I'm Flo. 👋 I do marketing at DynamicScreen. SaaS. B2B. High ARPU. WW—includ. Google, Samsung, Veolia. @fmerian
6. Make your users fall in love with your product. First-Time Experience Follow-on Engagement Landing Page @fmerian
7. @fmerian There's a formula.
8. Above the fold @fmerian Below the fold What's immediately visible. What the user scrolls to.
9. Above the fold @fmerian Below the fold What's immediately visible. What the user scrolls to.
11. Title Explain the value you provide. Subtitle Explain how you create it. Call-to-action Make taking the next step easy. @fmerian
12. Visual Let the user visualize it. Social proof Make it believable. @fmerian
13. @fmerian There's a formula. Title + Subtitle + CTA + Visual + Social Proof Livestorm
14. Above the fold @fmerian Below the fold What's immediately visible. What the user scrolls to.
15. Make the value concrete. @fmerian Stripe
16. Inspire action. @fmerian Slite
17. Repeat your call-to-action. @fmerian Pitch
18. Recap
19. Above the fold @fmerian Below the fold What's immediately visible. What the user scrolls to.
20. @fmerian There's a formula. Title + Subtitle + CTA + Visual + Social Proof
21. @fmerian There's a formula. Make the value concrete. Inspire action. Repeat your CTA.
22. What do you want your users to do? One call-to-action. Less is more. @fmerian
23. Over to you!
24. Roadmap @fmerian Teardown Zoning Mockup One more thing
25. Let's do it. Step 1. Draw rectangles.
27. Roadmap @fmerian Teardown Zoning Mockup One more thing
28. Let's do it. Step 2. Fill the zones.
31. Roadmap @fmerian Teardown Zoning Mockup One more thing
32. Test and learn. @fmerian Typeform
33. Think out-of-the-box. @fmerian Grammarly
34. @fmerian Iterate. Pitch 2020 2020 2021 Late Early
35. Resources clearbit demandcurve dribbble @fmerian heap hyperpixel marketingexamples
36. One more step I review onboarding experiences from great B2B SaaS companies and share how I'd optimize them.