Build Pages That Convert

Learn how to build landing pages that convert. Spoiler alert: There's a formula.

81 people from 27 different countries around the world attended this group session on ADPList. 🇺🇸🇮🇳🇬🇧🇧🇬🇮🇩🇨🇦🇿🇦🇧🇩🇸🇬🇩🇪🇳🇬🇨🇭🇦🇺🇳🇱🇧🇷🇫🇷🇵🇭🇲🇽🇬🇪🇷🇴🇪🇬🇵🇪🇵🇰🇰🇪🇰🇼🇮🇷🇷🇼

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Transcript

1. @specifyapp Building Pages That Convert
2. @specifyapp Building high-converting landing pages. INTRO
3. @specifyapp Glossary INTRO CRO Stands for Conversation Rate Optimization. CTA Stands for Call-To-Action. ATF (Section) Stands for Above-The-Fold — What's immediately visible. Below The Fold When the user scrolls down the page. Building Pages That Convert
4. @specifyapp INTRO There's a formula. Let's break it down. ATF Section Below The Fold
5. @specifyapp Teardown Recap Building Pages That Convert Teardown
6. @specifyapp Visual Social Proof • • Title Subtitle CTA ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION
7. • • Title Subtitle CTA TITLE • Explain the value you provide. SUBTITLE • Explain how you create it. CALL-TO-ACTION • Make taking the next step simple. @specifyapp ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION
8. VISUAL • Let the user visualise the product. ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION Building Pages That Convert Visual Social Proof SOCIAL PROOF • Make it believable.
9. ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD @specifyapp Make the value concrete Handle objections. Talk like your customers. Building Pages That Convert
10. ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD @specifyapp Inspire action Make the value concrete Add more social proof. Building Pages That Convert
11. ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD @specifyapp Repeat the CTA Inspire action Make the value concrete Remind to take action. Building Pages That Convert
12. @specifyapp Building Pages That Convert Teardown Recap Recap
13. ATF Section @specifyapp RECAP There's a formula. Explain the value Explain how you create it Make it believable Make the next step easy Below The Fold Make the value concrete Inspire action Repeat the CTA
14. @specifyapp Resources MORE Building Pages That Convert DemandCurve In-depth playbooks on CRO. Nicelydone Inspiring collection of UX/UI examples. Clearbit Posts on marketing and growth.
15. @specifyapp Building Pages That Convert MORE MARKETING EXAMPLES ↗️ MORE
16. @specifyapp Ready? Let's convert. 🦾