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The Stripe Onboarding Flow

The Stripe Onboarding Flow

Twitter embraced the new Stripe homepage. How about its user onboarding?

This week, I review the Stripe first-time user experience.

What struck you the most in this review? If you enjoyed the read, please share it on Twitter!

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Florent Merian

June 16, 2021
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Transcript

  1. The Stripe onboarding flow

  2. Twitter embraced the new Stripe homepage. How about its user

    onboarding? @fmerian
  3. Overview Step 2. Sign up. Step 3. Welcome to Stripe!

    Step 1. Home. Easy as 123? @fmerian
  4. Step 1. Create your Stripe account. The signup page reminds

    the key benefits: quick, unified, trustworthy. @fmerian
  5. Still, the signup form might be simpler. @fmerian Step 1.

    Create your Stripe account.
  6. Alternative. Fewer inputs and a logo cloud for an optimized

    signup page. An alternative could have been to add a logo cloud to inspire action. @fmerian
  7. Step 2. Welcome to Stripe! The main dashboard, already. It's

    really quick get started! @fmerian
  8. Step 2. Welcome to Stripe! On the other hand, it

    displays a lot of data. It could have been different for easier adoption. @fmerian
  9. Step 3 Get started Step 4 Welcome to Stripe! Alternative.

    Get started with Stripe. One option would be to add an extra step to focus on what the user really wants to achieve. Less is more. @fmerian
  10. Step 2. Welcome to Stripe! Little big detail. Stripe lets

    you view test data so you don't start from a blank page. Brilliant. @fmerian
  11. Step 2 Create your account Step 1 Home Step 3

    Welcome to Stripe! Recap @fmerian
  12. Lessons learned.

  13. Set expectations. Your onboarding experience reflects your value proposition. Take

    Stripe: Start accepting payments instantly. @fmerian Step 2 Step 1 Step 3
  14. Don't let your users start from a blank page. If

    you're struggling, one workaround is to display test data. @fmerian
  15. Add social proof on your signup page to inspire action.

    @fmerian
  16. Twitter embraced the new @Stripe homepage. How about its user

    onboarding? Florent Merian @fmerian CLICK TO TWEET 10 21 15 Thanks for reading! My review 👉 Over to you, what struck you the most in this onboarding experience? Spread the word! @fmerian
  17. I review onboarding experiences from great B2B SaaS companies and

    share how I'd optimize them once a week. One more step