The Stripe Onboarding Flow

Twitter embraced the new Stripe homepage. How about its user onboarding?

This week, I review the Stripe first-time user experience.

What struck you the most in this review? If you enjoyed the read, please share it on Twitter!

Transcript

1. The Stripe
   onboarding flow
   

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2. Twitter embraced the new Stripe homepage. How about its user onboarding? @fmerian
   

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3. Overview
   Step 2. Sign up. Step 3. Welcome to Stripe!
   Step 1. Home.
   Easy as 123? @fmerian
   

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4. Step 1. Create your Stripe account.
   The signup page reminds the key benefits: quick, unified, trustworthy. @fmerian
   

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5. Still, the signup form might be simpler. @fmerian
   Step 1. Create your Stripe account.
   

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6. Alternative. Fewer inputs and a logo cloud for an optimized signup page.
   An alternative could have been to add a logo cloud to inspire action. @fmerian
   

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7. Step 2. Welcome to Stripe!
   The main dashboard, already. It's really quick get started! @fmerian
   

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8. Step 2. Welcome to Stripe!
   On the other hand, it displays a lot of data. It could have been different for easier adoption. @fmerian
   

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9. Step 3
   Get started
   Step 4
   Welcome to Stripe!
   Alternative. Get started with Stripe.
   One option would be to add an extra step to focus on what the user really wants to achieve. Less is more. @fmerian
   

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10. Step 2. Welcome to Stripe!
    Little big detail. Stripe lets you view test data so you don't start from a blank page. Brilliant. @fmerian
    

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11. Step 2
    Create your account
    Step 1
    Home
    Step 3
    Welcome to Stripe!
    Recap
    @fmerian
    

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12. Lessons learned.
    

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13. Set expectations.
    Your onboarding experience reflects your value proposition. Take Stripe: Start accepting payments instantly. @fmerian
    Step 2
    Step 1 Step 3
    

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14. Don't let your users start from a blank page.
    If you're struggling, one workaround is to display test data. @fmerian
    

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15. Add social proof on your signup page to inspire action.
    @fmerian
    

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16. Twitter embraced the new @Stripe homepage.
    How about its user onboarding?
    Florent Merian
    @fmerian
    CLICK TO TWEET
    10 21 15
    Thanks for reading!
    My review
    👉
    Over to you, what struck you the most in this onboarding experience? Spread the word! @fmerian
    

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17. I review onboarding experiences from great B2B SaaS companies
    and share how I'd optimize them once a week.
    One more step
    

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