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How Specify launched on Product Hunt

How Specify launched on Product Hunt

Product Hunt features new products daily. It gets millions of visits every month.

As an early-stage company, launching on Product Hunt is an opportunity to raise brand awareness. And there's a formula.

This presentation* introduces how we set up the launchpad and how we launched.

* Featured on pitch.com

Florent Merian

October 20, 2023
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  1. Product Hunt
    Launchpad

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  2. We're launching on Product Hunt. Here's the plan.
    Product Hunt features new
    products daily. It gets millions of
    visits every month.





    Optimize First-Time UX
    Prepare assets
    Find a hunter
    Warm up
    Engage
    To launch on Product Hunt would
    help us raise brand awareness
    and generate new leads.

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  3. Intro
    Objectives
    Best Practices
    Timeline

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  4. OKRs
    Best Practices
    Next Steps
    Introduction

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  5. Pitch
    Team-first presentation software.
    CleanShot X
    Capture your Mac’s screen like a PRO
    Product Hunt features new
    products daily. It gets millions of
    visits every month.
    Not only is it a great place to get
    featured for the day, it's also a
    search engine, content creator,
    and newsletter.
    Spoiler alert: It isn't a one-time
    action.

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  6. Introduction
    Best Practices
    Next Steps
    OKRs

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  7. Raise brand awareness and
    generate new leads that
    increase MRR.

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  8. Product of the Day Upvotes Signups

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  9. Introduction
    OKRs
    Next Steps
    Best Practices

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  10. When to launch
    It's best to launch on Product Hunt on and .

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  11. When to launch
    It's best to launch on Product Hunt at .

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  12. Home → Specify
    Specify
    Sync your Figma files and GitHub repositories in minutes.

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  13. • 40 characters max.
    • 60 characters max.
    • Up to 3 topics. Full list here →
    Home → Specify
    Specify
    Sync your Figma files and GitHub repositories in minutes.

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  14. Recommended size: 240 240px.
    . . .
    Max size: 2MB.


    Recommended size: 1270 760px.
    Upload 3 to 8 images.
    Home → Specify
    Specify
    Sync your Figma files and GitHub repositories in minutes.

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  15. • 260 characters max.


    Starts the discussion.
    Supports basic .

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  16. Introduction
    OKRs
    Best Practices
    Next Steps

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  17. How we set the launchpad and what the next steps are

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  18. We're live on
    Product Hunt!
    Specify
    Sync your Figma files with GitHub repositories in minutes.

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