SEO Best Practices

This presentation is an introduction to SEO best practices.

Transcript

1. SEO
   Best Practices
   @specifyapp @fmerian
   Checklist
   Resources
   Glossary
   Quick Access
   ⚡️
   4
   17
   19
   

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2. @specifyapp @fmerian
   Intro
   Best Practices
   4
   8
   16
   SEO Best Practices
   Recap
   

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3. @specifyapp @fmerian
   Intro
   Why we do SEO
   How Google works
   Glossary 5
   6
   7
   SEO Best Practices
   

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4. Glossary
   INTRO
   SERPs Stands for Search Engine Results Pages.
   Outreach Emailing relevant people to tell them about our content.
   Keywords The words people type into search engines to find what they’re looking for.
   Backlinks Links from a page on one website to another.
   SEO Best Practices
   @specifyapp @fmerian
   

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5. 5%
   4%
   57%
   Facebook
   YouTube
   Google
   @specifyapp @fmerian
   Why we do SEO
   INTRO
   Source: Ahrefs
   #1
   #2
   #3
   #4
   #5
   32
   25
   18
   14
   10
   % click-through rate on google.com
   SEO Best Practices
   % traffic by source
   

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6. INTRO
   @specifyapp
   User Experience
   Authority
   Content
   How Google works
   200+ ranking factors to make you feel lucky
   🍀
   

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7. @specifyapp @fmerian
   Best
   Practices
   Link Building
   Technical SEO
   On-Page SEO 10
   14
   15
   Keywords Research 9
   SEO Best Practices
   

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8. @specifyapp @fmerian
   Why keyword research is important
   KEYWORD RESEARCH
   Source: Ahrefs SEO Best Practices
   90.6%
   %
   pages with no organic search traffic
   from google.com
   No search intent
   No long-term traffic potential
   No backlinks
   Top 3 Reasons
   

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9. @specifyapp
   •
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   Headlines
   Links
   Images
   ON-PAGE SEO 01
   02
   03
   04
   05
   06
   07
   08
   09
   10
   11
   12
   13
   14
   15
   
   
   
   Creative Title
   
   
   
   Title
   Introduction
   Headline
   Development
   Conclusion
   Call-to-action
   
   
   •
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   URL
   Title
   Description
   

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10. @specifyapp @fmerian
    ANATOMY OF A URL
    Protocol TLD Slug
    Domain Subfolder
    SEO Best Practices
    https://specifyapp.com/blog/blog-post
    

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11. URL
    • Include your target keywords.
    TITLE
    • Make it compelling in less than 60 characters.
    DESCRIPTION
    • Describe your content in less than 160 characters.
    @specifyapp @fmerian
    ANATOMY OF A SEO-OPTIMIZED PAGE
    •
    •
    •
    URL
    Title
    Description
    PREVIEW WITH METATAGS.IO ↗️
    

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12. •
    •
    •
    Headlines
    Links
    Images
    ANATOMY OF A SEO-OPTIMIZED PAGE
    @specifyapp @fmerian
    HEADLINES
    • Include your target keywords.
    LINKS
    • Include 2-3 relevant internal and external links.
    IMAGES
    •
    •
    •
    Name them well.
    Use descriptive alt text.
    Compress them.
    

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13. •
    •
    •
    Headlines
    Links
    Images
    ANATOMY OF A SEO-OPTIMIZED PAGE — RECAP
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    •
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    URL
    Title
    Description
    @specifyapp @fmerian
    How to build a SEO-optimized page
    Relevant links
    Optimized images
    Compelling title
    Descriptive URL
    Interesting content
    

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14. @specifyapp @fmerian
    Top Channels
    LINK BUILDING
    Social
    🐝
    TechCrunch
    HARO
    LinkedIn
    Outreach
    📢
    Product Hunt
    Feeds
    🔉
    Twitter
    Slack
    Hacker News
    Sidebar
    Reddit
    Communities
    💬
    Medium
    Publications
    ✍️
    Spreading the word.
    SEO Best Practices
    Discord
    DEV
    

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15. SEO Issues
    TECHNICAL SEO
    40+ errors may impact SERP ranking
    😱
    SEO Best Practices
    Duplicate pages without canonical
    Duplicate meta descriptions
    Duplicate tags
    Slow pages
    Low word count
    Pages without outgoing links
    Source: Ahrefs
    @specifyapp @fmerian
    

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16. @specifyapp @fmerian
    Fast site and smooth user experience are vital for SEO.
    An ideal speed is less than 2.5 seconds.
    0s 2.5s 4s 10s+
    1.3s 3.7s
    Load Time
    TECHNICAL SEO
    SEO Best Practices
    Source: PageSpeed Insights
    

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17. @specifyapp @fmerian
    Recap
    Tooling
    Resources
    The SEO Content Checklist 17
    18
    19
    SEO Best Practices
    

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18. @specifyapp @fmerian
    The `SEO` Content Checklist
    RECAP
    So you want to create content? Think SEO.
    SEO Best Practices
    Optimized Add your keywords in your URL, title, description, and headlines.
    Enjoyable Create your best story — what your audience enjoys reading.
    Searchable Define your keywords — what your audience wants to read.
    

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19. @specifyapp
    Tooling
    MORE
    Meta Tags Preview how your page will look on Google, Twitter and more.
    Squoosh Open-source image compression app.
    Google Search Console
    PageSpeed Insights
    Learn how people discover your content on Google.
    Analyze how your pages perform and get insights to improve load time.
    Ahrefs Webmaster Tools Run SEO audits.
    SEO Best Practices
    

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20. @specifyapp @fmerian
    Resources
    MORE
    SEO Best Practices
    Over to you!
    Backlinko Tips, strategies, and in-depth case studies.
    Powered by Search Lessons learned from real-world B2B SaaS examples.
    Ahrefs Detailed tutorials to expand your SEO knowledge.
    

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21. @specifyapp @fmerian SEO Best Practices
    MORE
    MORE RESOURCES ↗️
    

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22. @specifyapp @fmerian
    Ready?
    Let's do it.
    🦾
    

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