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SEO Best Practices

SEO Best Practices

This presentation is an introduction to SEO best practices.

Florent Merian
PRO

January 11, 2023
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  1. SEO Best Practices @specifyapp @fmerian Checklist Resources Glossary Quick Access

    ⚡️ 4 17 19
  2. @specifyapp @fmerian Intro Best Practices 4 8 16 SEO Best

    Practices Recap
  3. @specifyapp @fmerian Intro Why we do SEO How Google works

    Glossary 5 6 7 SEO Best Practices
  4. Glossary INTRO SERPs Stands for Search Engine Results Pages. Outreach

    Emailing relevant people to tell them about our content. Keywords The words people type into search engines to find what they’re looking for. Backlinks Links from a page on one website to another. SEO Best Practices @specifyapp @fmerian
  5. 5% 4% 57% Facebook YouTube Google @specifyapp @fmerian Why we

    do SEO INTRO Source: Ahrefs #1 #2 #3 #4 #5 32 25 18 14 10 % click-through rate on google.com SEO Best Practices % traffic by source
  6. INTRO @specifyapp User Experience Authority Content How Google works 200+

    ranking factors to make you feel lucky 🍀
  7. @specifyapp @fmerian Best Practices Link Building Technical SEO On-Page SEO

    10 14 15 Keywords Research 9 SEO Best Practices
  8. @specifyapp @fmerian Why keyword research is important KEYWORD RESEARCH Source:

    Ahrefs SEO Best Practices 90.6% % pages with no organic search traffic from google.com No search intent No long-term traffic potential No backlinks Top 3 Reasons
  9. @specifyapp • • • Headlines Links Images ON-PAGE SEO 01

    02 03 04 05 06 07 08 09 10 11 12 13 14 15 <!DOCTYPE html> <html lang="en" data-theme="dark"> <head> <title> Creative Title </title> <meta name="description" content="Heyo"> </head> <body> <h1> Title </h1> <p> Introduction </p> <h2> Headline </h2> <p> Development </p> <h2> Conclusion </h2> <p> Call-to-action </p> </body> </html> • • • URL Title Description
  10. @specifyapp @fmerian ANATOMY OF A URL Protocol TLD Slug Domain

    Subfolder SEO Best Practices https://specifyapp.com/blog/blog-post
  11. URL • Include your target keywords. TITLE • Make it

    compelling in less than 60 characters. DESCRIPTION • Describe your content in less than 160 characters. @specifyapp @fmerian ANATOMY OF A SEO-OPTIMIZED PAGE • • • URL Title Description PREVIEW WITH METATAGS.IO ↗️
  12. • • • Headlines Links Images ANATOMY OF A SEO-OPTIMIZED

    PAGE @specifyapp @fmerian HEADLINES • Include your target keywords. LINKS • Include 2-3 relevant internal and external links. IMAGES • • • Name them well. Use descriptive alt text. Compress them.
  13. • • • Headlines Links Images ANATOMY OF A SEO-OPTIMIZED

    PAGE — RECAP • • • URL Title Description @specifyapp @fmerian How to build a SEO-optimized page Relevant links Optimized images Compelling title Descriptive URL Interesting content
  14. @specifyapp @fmerian Top Channels LINK BUILDING Social 🐝 TechCrunch HARO

    LinkedIn Outreach 📢 Product Hunt Feeds 🔉 Twitter Slack Hacker News Sidebar Reddit Communities 💬 Medium Publications ✍️ Spreading the word. SEO Best Practices Discord DEV
  15. SEO Issues TECHNICAL SEO 40+ errors may impact SERP ranking

    😱 SEO Best Practices Duplicate pages without canonical Duplicate meta descriptions Duplicate <title> tags Slow pages Low word count Pages without outgoing links Source: Ahrefs @specifyapp @fmerian
  16. @specifyapp @fmerian Fast site and smooth user experience are vital

    for SEO. An ideal speed is less than 2.5 seconds. 0s 2.5s 4s 10s+ 1.3s 3.7s Load Time TECHNICAL SEO SEO Best Practices Source: PageSpeed Insights
  17. @specifyapp @fmerian Recap Tooling Resources The SEO Content Checklist 17

    18 19 SEO Best Practices
  18. @specifyapp @fmerian The `SEO` Content Checklist RECAP So you want

    to create content? Think SEO. SEO Best Practices Optimized Add your keywords in your URL, title, description, and headlines. Enjoyable Create your best story — what your audience enjoys reading. Searchable Define your keywords — what your audience wants to read.
  19. @specifyapp Tooling MORE Meta Tags Preview how your page will

    look on Google, Twitter and more. Squoosh Open-source image compression app. Google Search Console PageSpeed Insights Learn how people discover your content on Google. Analyze how your pages perform and get insights to improve load time. Ahrefs Webmaster Tools Run SEO audits. SEO Best Practices
  20. @specifyapp @fmerian Resources MORE SEO Best Practices Over to you!

    Backlinko Tips, strategies, and in-depth case studies. Powered by Search Lessons learned from real-world B2B SaaS examples. Ahrefs Detailed tutorials to expand your SEO knowledge.
  21. @specifyapp @fmerian SEO Best Practices MORE MORE RESOURCES ↗️

  22. @specifyapp @fmerian Ready? Let's do it. 🦾