Upgrade to Pro — share decks privately, control downloads, hide ads and more …

SEO Best Practices

SEO Best Practices

This presentation is an introduction to SEO best practices.

Florent Merian
PRO

January 11, 2023
Tweet

More Decks by Florent Merian

Other Decks in Marketing & SEO

Transcript

  1. SEO
    Best Practices
    @specifyapp @fmerian
    Checklist
    Resources
    Glossary
    Quick Access
    ⚡️
    4
    17
    19

    View Slide

  2. @specifyapp @fmerian
    Intro
    Best Practices
    4
    8
    16
    SEO Best Practices
    Recap

    View Slide

  3. @specifyapp @fmerian
    Intro
    Why we do SEO
    How Google works
    Glossary 5
    6
    7
    SEO Best Practices

    View Slide

  4. Glossary
    INTRO
    SERPs Stands for Search Engine Results Pages.
    Outreach Emailing relevant people to tell them about our content.
    Keywords The words people type into search engines to find what they’re looking for.
    Backlinks Links from a page on one website to another.
    SEO Best Practices
    @specifyapp @fmerian

    View Slide

  5. 5%
    4%
    57%
    Facebook
    YouTube
    Google
    @specifyapp @fmerian
    Why we do SEO
    INTRO
    Source: Ahrefs
    #1
    #2
    #3
    #4
    #5
    32
    25
    18
    14
    10
    % click-through rate on google.com
    SEO Best Practices
    % traffic by source

    View Slide

  6. INTRO
    @specifyapp
    User Experience
    Authority
    Content
    How Google works
    200+ ranking factors to make you feel lucky
    🍀

    View Slide

  7. @specifyapp @fmerian
    Best
    Practices
    Link Building
    Technical SEO
    On-Page SEO 10
    14
    15
    Keywords Research 9
    SEO Best Practices

    View Slide

  8. @specifyapp @fmerian
    Why keyword research is important
    KEYWORD RESEARCH
    Source: Ahrefs SEO Best Practices
    90.6%
    %
    pages with no organic search traffic
    from google.com
    No search intent
    No long-term traffic potential
    No backlinks
    Top 3 Reasons

    View Slide

  9. @specifyapp



    Headlines
    Links
    Images
    ON-PAGE SEO 01
    02
    03
    04
    05
    06
    07
    08
    09
    10
    11
    12
    13
    14
    15



    Creative Title



    Title
    Introduction
    Headline
    Development
    Conclusion
    Call-to-action





    URL
    Title
    Description

    View Slide

  10. @specifyapp @fmerian
    ANATOMY OF A URL
    Protocol TLD Slug
    Domain Subfolder
    SEO Best Practices
    https://specifyapp.com/blog/blog-post

    View Slide

  11. URL
    • Include your target keywords.
    TITLE
    • Make it compelling in less than 60 characters.
    DESCRIPTION
    • Describe your content in less than 160 characters.
    @specifyapp @fmerian
    ANATOMY OF A SEO-OPTIMIZED PAGE



    URL
    Title
    Description
    PREVIEW WITH METATAGS.IO ↗️

    View Slide




  12. Headlines
    Links
    Images
    ANATOMY OF A SEO-OPTIMIZED PAGE
    @specifyapp @fmerian
    HEADLINES
    • Include your target keywords.
    LINKS
    • Include 2-3 relevant internal and external links.
    IMAGES



    Name them well.
    Use descriptive alt text.
    Compress them.

    View Slide




  13. Headlines
    Links
    Images
    ANATOMY OF A SEO-OPTIMIZED PAGE — RECAP



    URL
    Title
    Description
    @specifyapp @fmerian
    How to build a SEO-optimized page
    Relevant links
    Optimized images
    Compelling title
    Descriptive URL
    Interesting content

    View Slide

  14. @specifyapp @fmerian
    Top Channels
    LINK BUILDING
    Social
    🐝
    TechCrunch
    HARO
    LinkedIn
    Outreach
    📢
    Product Hunt
    Feeds
    🔉
    Twitter
    Slack
    Hacker News
    Sidebar
    Reddit
    Communities
    💬
    Medium
    Publications
    ✍️
    Spreading the word.
    SEO Best Practices
    Discord
    DEV

    View Slide

  15. SEO Issues
    TECHNICAL SEO
    40+ errors may impact SERP ranking
    😱
    SEO Best Practices
    Duplicate pages without canonical
    Duplicate meta descriptions
    Duplicate tags
    Slow pages
    Low word count
    Pages without outgoing links
    Source: Ahrefs
    @specifyapp @fmerian

    View Slide

  16. @specifyapp @fmerian
    Fast site and smooth user experience are vital for SEO.
    An ideal speed is less than 2.5 seconds.
    0s 2.5s 4s 10s+
    1.3s 3.7s
    Load Time
    TECHNICAL SEO
    SEO Best Practices
    Source: PageSpeed Insights

    View Slide

  17. @specifyapp @fmerian
    Recap
    Tooling
    Resources
    The SEO Content Checklist 17
    18
    19
    SEO Best Practices

    View Slide

  18. @specifyapp @fmerian
    The `SEO` Content Checklist
    RECAP
    So you want to create content? Think SEO.
    SEO Best Practices
    Optimized Add your keywords in your URL, title, description, and headlines.
    Enjoyable Create your best story — what your audience enjoys reading.
    Searchable Define your keywords — what your audience wants to read.

    View Slide

  19. @specifyapp
    Tooling
    MORE
    Meta Tags Preview how your page will look on Google, Twitter and more.
    Squoosh Open-source image compression app.
    Google Search Console
    PageSpeed Insights
    Learn how people discover your content on Google.
    Analyze how your pages perform and get insights to improve load time.
    Ahrefs Webmaster Tools Run SEO audits.
    SEO Best Practices

    View Slide

  20. @specifyapp @fmerian
    Resources
    MORE
    SEO Best Practices
    Over to you!
    Backlinko Tips, strategies, and in-depth case studies.
    Powered by Search Lessons learned from real-world B2B SaaS examples.
    Ahrefs Detailed tutorials to expand your SEO knowledge.

    View Slide

  21. @specifyapp @fmerian SEO Best Practices
    MORE
    MORE RESOURCES ↗️

    View Slide

  22. @specifyapp @fmerian
    Ready?
    Let's do it.
    🦾

    View Slide