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Foneclay is disruptive software that redefines today's mobile landscape through dynamic user experiences. Featuring complete back-end control, Foneclay is a dream for today's leading brands, developers, chipset companies, OEM/ODMs, operators and enterprise companies.

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2. 3x Faster Development with cross-system debug Cloud based software based on object based development Ability for low tech developers to develop any level of mobile execution for apps, widgets, lock screen, wallpaper and full or partial custom experiences. Accelerates the development cycle by over 3x and provides the only cross-platform validation and deployment system, including multi-resolution display compatibility. Think Photoshop for mobile developers Dynamic Experiences based on patented invention Patent-protected ability to fully customize mobile experiences. Only solution able to provide centrally-managed live and dynamic content updates. High demand from brands and enterprises. Considered the most immersive and controlled form of phone experiences. Think Phone-customization 4.0 1 2
3. revolutionizing the deployment of mobile applications 1
4. Rapid Development Solutions 1 Let Foneclay’s team and technologies deploy your apps “faster, without bugs and at best value”
5. ,@"46.153846153846146" , @"width" ,@"" , @"color" ,@"res-1957-res_582_e_.png" , @"costumes" ,@"46.153846153846146" , @"height" ,@"" , @"source" ,@"Screen3" , @"parent_id" ,@"430.7692307692307" , @"y" ,@"3.0769230769230766" , @"x" ,@"0" , @"rotation" ,@"E" , @"label" ,@"file" , @"type" ,nil]; success = [[QzImage alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: @"Picture39" ,@"id" ,@"46.153846153846146" , @"width" ,@"" , @"color" ,@"res-1955-res_582_A_.png" , @"costumes" ,@"46.153846153846146" , @"height" ,@"" , @"source" ,@"Screen3" , @"parent_id" ,@"430.7692307692307" , @"y" ,@"53.84615384615384" , @"x" ,@"0" , @"rotation" ,@"A" , @"label" ,@"file" , @"type" ,nil]; success = [[QzImage alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: @"Picture42" ,@"id" ,@"46.153846153846146" , @"width" ,@"" , @"color" ,@"res-1954-res_582_B_.png" , @"costumes" ,@"46.153846153846146" , @"height" ,@"" , @"source" ,@"Screen3" , @"parent_id" ,@"430.7692307692307" , @"y" ,@"210.76923076923075" , @"x" ,@"0" , @"rotation" ,@"B" , @"label" ,@"file" , @"type" ,nil]; success = [[QzImage alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: @"Picture43" ,@"id" ,@"46.153846153846146" , @"width" ,@"" , @"color" ,@"res-1958-res_582_e1_.png" , @"costumes" ,@"46.153846153846146" , @"height" ,@"" , @"source" ,@"Screen3" , @"parent_id" ,@"430.7692307692307" , @"y" ,@"262.99999999999994" , @"x" ,@"0" , @"rotation“ ,@"e" , @"label" ,@"file" , @"type" ,nil]; success = [[QzImage alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: @"Screen37" ,@"id" , @"LocalStorage4" ,@"id" ,@"Application0" , @"parent_id" ,nil]; success = [[QzLocalStorage alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: @"MotionSensor45" ,@"id" ,@"Application0" , @"parent_id" ,nil]; success = [[QzMotionSensor alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: @"Audio44" ,@"id" ,@"Application0" , @"parent_id" ,nil]; success = [[QzSound alloc]QzInit:properties]; } -(void)performTasks:(NSString *)eventName:(NSString *)uniqueId{ if(uniqueId == @"Application0" && eventName == @"WhenLaunched") { QzStateMachine *machineInstance = [[QzStateMachine alloc] QzInitStateMachine]; { NSArray *arguments = [[NSArray alloc] initWithObjects: nil]; QzStates *varfork00 = [self fillStates:@"Screen36":@"Display":arguments]; varfork00.stateMachine = NULL; [machineInstance addObject:varfork00]; } [machineInstance execute:NULL]; } if(uniqueId == @"Picture40" && eventName == @"OnPictureClicked") { QzStateMachine *machineInstance = [[QzStateMachine alloc] QzInitStateMachine]; { NSArray *arguments = [[NSArray alloc] initWithObjects: @"res-1882-res-597-D.mp3" , nil]; QzStates *varfork30 = [self fillStates:@"Audio44":@"PlaySound":arguments]; varfork30.stateMachine = NULL; [machineInstance addObject:varfork30]; } [machineInstance execute:NULL]; } if(uniqueId == @"Picture41" && eventName == @"OnPictureClicked") { QzStateMachine *machineInstance = [[QzStateMachine alloc] QzInitStateMachine]; { NSArray *arguments = [[NSArray alloc] initWithObjects: @"res-1876-res-598-G.mp3" , nil]; QzStates *varfork40 = [self fillStates:@"Audio44":@"PlaySound":arguments]; varfork40.stateMachine = NULL; [machineInstance addObject:varfork40]; } [machineInstance execute:NULL]; } if(uniqueId == @"Screen37" && eventName == @"OnTouchStart") { QzStateMachine *machineInstance = [[QzStateMachine alloc] QzInitStateMachine]; { NSArray *arguments = [[NSArray alloc] initWithObjects: nil]; QzStates *varfork70 = [self fillStates:@"Screen3":@"Display":arguments]; varfork70.stateMachine = NULL; [machineInstance addObject:varfork70]; } [machineInstance execute:NULL]; } if(uniqueId == @"Screen36" && eventName == @"OnTouchStart") { QzStateMachine *machineInstance = [[QzStateMachine alloc] QzInitStateMachine]; { NSArray *arguments = [[NSArray alloc] initWithObjects: nil]; QzStates *varfork80 = [self fillStates:@"Screen3":@"Display":arguments]; varfork80.stateMachine = NULL; [machineInstance addObject:varfork80]; } [machineInstance execute:NULL]; } if(uniqueId == @"MotionSensor45" && eventName == @"OnShake") { QzStateMachine *machineInstance = [[QzStateMachine alloc] QzInitStateMachine]; { NSArray *arguments = [[NSArray alloc] initWithObjects: nil]; else { scaleWidth = SCREEN_HEIGHT*ARDesign; } self.WidthScaleFactor = scaleWidth/[designWidth floatValue]; self.HeightScaleFactor = scaleHeight/[designHeight floatValue]; frame.size.width = scaleWidth; frame.size.height = scaleHeight; frame.origin.x = (SCREEN_WIDTH - scaleWidth)/2; frame.origin.y = (SCREEN_HEIGHT - scaleHeight)/2; self.scx = frame.origin.x; self.scy = frame.origin.y; self.QzView = [[UIView alloc] initWithFrame:frame]; self.iamview = FALSE; NSString *bgImage = [properties valueForKey:@"backgroundImage"]; if (![bgColor isEqualToString:@""] && (bgColor != nil)) { unsigned long long hexcolorLong = [bgColor longLongValue]; unsigned int hexcolor = (unsigned int)hexcolorLong ; CGFloat r = 255.0; CGFloat g = 255.0; CGFloat b = 255.0; r = ((hexcolor >> 16)&(255))/255.0; g = ((hexcolor >> 8)&(255))/255.0; b = ((hexcolor >> 0)&(255))/255.0; self.QzView.backgroundColor = [UIColor colorWithRed:r green:g blue:b alpha:1.0]; } if(!screenViewArray) { screenViewArray = [[NSMutableArray alloc] init]; } [screenViewArray addObject:self]; return 1; } - (void) SetBackgroundImage:(NSString *)picturePath { UIScreen *screen = [UIScreen mainScreen] ; CGRect frame = screen.bounds; UIImage *bgImage = [UIImage imageNamed:picturePath]; UIImage *resimg = [self resizeImage:bgImage:frame.size.width:frame.size.height]; self.QzView.backgroundColor = [UIColor colorWithPatternImage:resimg]; } - (void) Display { appidHandling *ah = [self objectFromStore:@"App"]; QzApplication *sbc = [self objectFromStore:ah.appid]; NSEnumerator *enumerator = [screenViewArray objectEnumerator]; QzScreen *obj; while(obj = [enumerator nextObject]) { obj.iamview = FALSE; } sbc.qzController.view = self.QzView else { image = [UIImage imageNamed:source]; } self.parent_id = [properties valueForKey:@"parent_id"]; QzScreen *bc = [self objectFromStore:parent_id]; UIView *locView = [bc getScreen]; // [imageData release]; self.iv = [[UIImageView alloc] initWithImage:image ]; widthSf = [bc getWidthScaleFactor]; heightSf = [bc getHeightScaleFactor]; self.iv.frame = CGRectMake([x floatValue]*widthSf,[y floatValue]*heightSf,[width floatValue]*widthSf,[height floatValue]*heightSf) ; //self.iv.frame = CGRectMake([x floatValue],[y floatValue],[width floatValue],[height floatValue]) ; [locView addSubview:iv]; m_origTransform = iv.transform; self.absoluteOriginalTransform = self.iv.transform; m_alpha = iv.alpha; self.uniqueId = id; [ds.objectStore addObject:self]; imageStore *iStore = [imageStore sharedManager]; [iStore.imageStore addObject:id]; self.collidedDict = [NSMutableDictionary dictionaryWithCapacity:100]; self.screenEdgeDict = [NSMutableDictionary dictionaryWithCapacity:100]; -(void) touchEnded:(NSNotification *)notification { if(self.iamview { touchStarted = 0; NSDictionary *dict = [NSDictionary dictionaryWithObjectsAndKeys:@"OnTouchEnded",@"eventName",self.un iqueId,@"id",nil]; [[NSNotificationCenter defaultCenter] postNotificationName:@"event" object:self userInfo: dict]; NSSet *touches = [notification userInfo]; //CGPoint location = [[touches anyObject] locationInView:self]; UITouch * touch = [touches anyObject]; CGPoint location = [touch locationInView: [UIApplication sharedApplication].keyWindow]; if((location.x >= self.scx)&&(location.y >= self.scy)&&(location.x <= (self.scx+self.width))&&(location.y <= (self.scy + self.height))) { self.touchX = location.x - self.scx; self.touchY = location.y - self.scy -(void) touchEnded:(NSNotification *)notification { if(self.iamview { touchStarted = 0; NSDictionary *dict = [NSDictionary dictionaryWithObjectsAndKeys:@"OnTouchEnded",@"eventName",self.un iqueId,@"id",nil]; [[NSNotificationCenter defaultCenter] postNotificationName:@"event" object:self userInfo: dict]; NSSet *touches = [notification userInfo]; //CGPoint location = [[touches anyObject] locationInView:self]; UITouch * touch = [touches anyObject]; CGPoint location = [touch locationInView: [UIApplication sharedApplication].keyWindow]; if((location.x >= self.scx)&&(location.y >= self.scy)&&(location.x <= (self.scx+self.width))&&(location.y <= (self.scy + self.height))) { self.touchX = location.x - self.scx; self.touchY = location.y - self.scy else { self.QzView.backgroundColor = [UIColor clearColor]; } if(bgImage == @"") { } else { UIImage *img = [UIImage imageNamed:bgImage]; UIImage *resimg = [self resizeImage:img:frame.size.width:frame.size.height]; self.QzView.backgroundColor = [UIColor colorWithPatternImage:resimg]; } // self.orientation = ([properties valueForKey:@"orientation"]==@"portrait")?0:1; self.orientation = 0; // change it to previous line when value comes self.width = (orientation == 0)?scaleWidth:scaleHeight; self.height = (orientation == 0)?scaleHeight:scaleWidth; self.uniqueId = id; [ds.objectStore addObject:self]; [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(touchStarted:) name:@"touchStarted" object:nil ]; [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(touchEnded:) name:@"touchEnded" object:nil ]; [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(touchMoving:) name:@"touchMoving" object:nil ]; touchStarted = 0 ; CALayer *hitLayer = [[self layer] hitTest:[self convertPoint:location fromView:nil]]; NSLog(@"touchesEnd"); UITouch *touch = [touches anyObject]; // startTouchPosition is an instance variable //CGPoint startTouchPosition = [touch locationInView:self]; //UITouch * touch = [touches anyObject]; CGPoint startTouchPosition = [touch locationInView: [UIApplication sharedApplication].keyWindow]; imageStore *iStore = [imageStore sharedManager]; NSMutableArray *objects = iStore.imageStore; NSEnumerator *enumerator = [objects objectEnumerator]; NSString *objId; while(objId = [enumerator nextObject]) { QzImage *img = [self objectFromStore:objId]; CGRect checkFrame = img.iv.frame; BOOL contains = ,@"PocketGuitarTuner" , @"title" ,@"9f69fada-35d7-11e0-9181-52540070e44f_2_1297426102" , @"splash" ,@"" , @"tags" ,@"iPhone" , @"platforms" ,@"1.0" , @"version" ,@"iPhone 3" , @"phonename" ,@"false" , @"testonphone" ,@"320x480" , @"resolution" ,@"2f433dca-48c4-11e0-af31-72b8d5ad7f7b_10_1299506826" , @"icon" ,nil]; success = [[QzApplication alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: @"Screen3" ,@"id" ,@"Portrait" , @"orientation" ,@"Application0" , @"parent_id" ,@"479.99999999999994" , @"height" ,@"320" , @"width" ,@"res-1952-res_579_strings_bg111.png" , @"backgroundImage" ,@"16777215" , @"backgroundColor" ,@"15.384615384615383" , @"y" ,@"15.384615384615383" , @"x" ,@"Screen_1" , @"label" ,@"file" , @"type" ,nil]; success = [[QzScreen alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: @"Picture38" ,@"id" @"Picture40" ,@"id" ,@"46.153846153846146" , @"width" ,@"" , @"color" ,@"res-1951-res_582_D_.png" , @"costumes" ,@"46.153846153846146" , @"height" ,@"" , @"source" ,@"Screen3" , @"parent_id" ,@"430.7692307692307" , @"y" ,@"104.53846153846153" , @"x" ,@"0" , @"rotation" ,@"D" , @"label" ,@"file" , @"type" ,nil]; success = [[QzImage alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: @"Picture41" ,@"id" ,@"46.153846153846146" , @"width" ,@"" , @"color" ,@"res-1953-res_582_G_.png" , @"costumes" ,@"46.153846153846146" , @"height" ,@"" , @"source" ,@"Screen3" , @"parent_id" ,@"430.7692307692307" , @"y" ,@"156.84615384615384" , @"x" ,@"0" , @"rotation" ,@"G" , @"label" ,@"file" , @"type" ,nil]; success = [[QzImage alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: ,@"Portrait" , @"orientation" ,@"Application0" , @"parent_id" ,@"479.99999999999994" , @"height" ,@"320" , @"width" ,@"res-1956-res_629_error.png" , @"backgroundImage" ,@"16777215" , @"backgroundColor" ,@"15.384615384615383" , @"y" ,@"15.384615384615383" , @"x" ,@"Screen_2" , @"label" ,@"file" , @"type" ,nil]; success = [[QzScreen alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: @"Operators2" ,@"id" ,@"Application0" , @"parent_id" ,nil]; success = [[QzOperators alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: @"Screen36" ,@"id" ,@"Portrait" , @"orientation" ,@"Application0" , @"parent_id" ,@"479.99999999999994" , @"height" ,@"320" , @"width" ,@"res-1950-res_628_pt.png" , @"backgroundImage" ,@"16777215" , @"backgroundColor" ,@"15.384615384615383" , @"y" ,@"15.384615384615383" , @"x" ,@"Screen_0" , @"label" ,@"file" , @"type" ,nil]; success = [[QzScreen alloc]QzInit:properties]; properties = [NSDictionary dictionaryWithObjectsAndKeys: if(uniqueId == @"Picture38" && eventName == @"OnPictureClicked") { QzStateMachine *machineInstance = [[QzStateMachine alloc] QzInitStateMachine]; { NSArray *arguments = [[NSArray alloc] initWithObjects: @"res-1873-res-595-E.mp3" , nil]; QzStates *varfork10 = [self fillStates:@"Audio44":@"PlaySound":arguments]; varfork10.stateMachine = NULL; [machineInstance addObject:varfork10]; } [machineInstance execute:NULL]; } if(uniqueId == @"Picture39" && eventName == @"OnPictureClicked") { QzStateMachine *machineInstance = [[QzStateMachine alloc] QzInitStateMachine]; { NSArray *arguments = [[NSArray alloc] initWithObjects: @"res-1887-res-596-A.mp3" , nil]; QzStates *varfork20 = [self fillStates:@"Audio44":@"PlaySound":arguments]; varfork20.stateMachine = NULL; [machineInstance addObject:varfork20]; } [machineInstance execute:NULL]; } App, View and Window initialization: - (void)viewDidLoad { int success = [[appidHandling alloc]QzInit]; [self createObjects]; [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(eventFromObjects:) name:@"event" object:nil ]; [super viewDidLoad]; //add the app to the view appidHandling *ah = [self objectFromStore:@"App"]; QzApplication *sbc = [self objectFromStore:ah.appid]; sbc.qzController = self; //launch the app now NSDictionary *dict = [NSDictionary dictionaryWithObjectsAndKeys:@"WhenLaunched",@"eventName",ah.appid,@" id",nil]; [[NSNotificationCenter defaultCenter] postNotificationName:@"event" object:self userInfo: dict]; Object creation: } -(void)createObjects{ NSDictionary *properties; int success; properties = [NSDictionary dictionaryWithObjectsAndKeys: @"Application0" ,@"id“ ,@"Gaming" , @"category" ,@"A Simple Application to tune the 5 strings of your guitar. Only standard tuning supported in this version." , @"description" Rapid Development Solutions 1 • 22 pages to understand • 22 pages to write • 22 pages to debug • 22 pages to... Native code for app with iPhone SDK
6. Pocket guitar tuner: • Only 10 steps • Object based with native export option • Single click debugger & cross platform validation Rapid Development Solutions 1 Same app built with our object based “Creator”
7. Rapid Development Solutions 1 Comprehensive CMS enabled content push and event scheduling in place
8. revolutionizing the personalized mobile experience 2
9. Standard android screen designs come with device • STATIC • GENERIC • LANDSCAPES • NOT COOL Rapid Development Solutions 2
10. Users can personalize their smartphone with their favorite artists, team or lifestyle brands Lock Screen Home Screen twi$er  &  news  feed,   API  integra3on Feature Setting user customization options Wallpaper Selection weekly  update   image  feed Rapid Development Solutions 2 Rich Media integrated   mul3media
11. 781 million global android users who prefer the freedom to personalize their device & content Rapid&App&Revenue&&&Consump1on&Growth! 2
12. Foneclay is all of this and more…! Rhianna’s Branded Fone interactive Xperience! Introducing Interactive Mobile Experiences Leverage consumer passion to make an innovative connection 2
13. • Mobile consumers “unlock” their phone screen on average 18 times/ day • Ability to drive prominent notifications • Brands can co-brand with advertisers “Lock Zones” Brand & interactive lock screens 2
14. Lock Screen Appears Tilt Phone & Taker UR Shot! Unlocks after you Pour a Shot Interactive and animated, this is an example of a Lock Zone 4K lock screen - the liquid from the bottle will pour enter the shot glass and fill it. Press On/Off “TAKE UR SHOT!” to unlock your phone “Lock Zone” Example: Coldcock 2
15. A new way to have your brand be “Always On” Send updated images to phones as much as you want Surprise them in an easy to manage way Become part of your fans’ mobile background “Wall Zone” 2
16. Fully immersive mobile experience “Fone” 2 Make any element of a phone yours SMS Interface Ringtones Navigation …and more Alarm Clock Phone Dialer Content Feed
17. Activate lock screen HD Dynamic Lock Screen $999 Set-up $95/month Lock Screen HD Includes: • 1 activation lock screen HD • Ability to Send Live Updates Anytime • Ability to use own designs • Publish on Google Play • Access to Foneclay analytics Animated Lock Screen $2,499 for Set-up $195/month Lock Screen 4K Includes • 1 animated lock screen • Ability to integrate audio or video • Ability to design own animations • Send Live Updates Anytime • Set up of feed integration • Select from 3 feed designs • Custom feed designs available • Integrate push messaging into Lock Screen • Ability to use Foneclay notification center to manage messages • Publish on Google Play • Set-up Google Play analytics • Enable In-app purchases for new skins, wallpaper, ringtones, mp3s. Captivate lock screen 4K $999 Setup $95/mo $2,499 Setup $195/mo “Lock Zone” Example: Coldcock 2
18. Dynamic Screen Takeover: • Choose between single screen or widescreen experience • Ability to dynamically push updated images • Integrate up to 2 message trays • In-Zone premium purchases options • Publishing on Google Play • Full analytics package “Wall Zone” $2,998 Setup $95- 195/mo 2
19. Interactive Mobile Experience: • Custom development of complete mobile experience • Access to complete customization of all smartphone features • Full capabilities for continuous content updates • In-Fone purchases options • Publishing on Google Play • Full analytics package • Full support and maintenance “Fone” $15,000 License + Development Cost 2
20. CONTACT Andreas Roell 619-300-7367 andreas@foneclay.com