Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Brands

Foneclay
April 02, 2014

 Brands

Foneclay

April 02, 2014
Tweet

Transcript

  1. Film Studios, TV networks, and lifestyle brands in music, gaming

    and sports are demanding a way to effectively measure real-time insights for: • Consumers’ preferences • Engagement • Loyalty They want the ability to correct social & mobile marketing campaigns on-the-fly • Reallocate multi-million dollar ad budgets • Demonstrate brand activations and brand loyalty Foneclay enables mobile marketing companies and brands to uniquely address these needs, helping the entertainment industry AMPLIFY engagement and SPARK ADVOCACY! Smartphones rule our world
  2. Android means the freedom to personalize 781 million android users

    prefer the freedom to personalize their device & content, at a global level
  3. Standard android screen designs come with mobile device • STATIC

    • GENERIC • LANDSCAPES • NOT COOL • Current Android smartphones come with basic images
  4. Branded Smartphone Xperience installs easily & quickly Standard android screen

    designs come with mobile devices 1.  Consumers download a personalized smartphone Xperience from any brand on the Play store. 2.  Only the content and format they want is pushed to their Fone. 3.  Emotional connections are made through real-time social interactions. 4.  Ignite brand advocacy through immersive branding engagements.
  5. Foneclay cracked the code on the standard Android Operating System.

    We have the ability to personalize the design by branding the smartphone launcher and all 7 home screens. “Always On” social media widgets that drive real advocacy! Dynamic wallpaper for branding and real-time social media alerts are all pushed to your fans/ followers.
  6. Users can personalize their smartphone with their favorite artists, team

    or lifestyle brands Lock Screen Home Screen twi$er  &  news  feed,     API  integra3on   Feature Setting user  customiza3on   op3ons   Wallpaper Selection weekly  update     image  feed   Rapid Development Solutions Rich Media integrated     mul3media  
  7. Foneclay is all of this and more…! Rhianna’s Branded Fone

    interactive Xperience! Introducing Interactive Mobile Experiences Leverage consumer passion to make an innovative connection
  8. • Ability to drive prominent notifications • Brands can co-brand

    with advertisers • Deliver impactful messaging • Mobile consumers “unlock” their screens 18 times/day on average “Lock Zones” Branded, interactive lock screens
  9. Lock screen appears Tilt phone & “Take UR Shot!” Unlocks

    after you pour a shot Press on/off “TAKE UR SHOT!” to unlock your phone “Lock Zone” example: Coldcock
  10. Surprise them in an easy to manage way Send real-time

    social connection updates Send updated images to phones as much as you want A new way to have your brand be “Always On” (Wall Zones: Social Zone, Media Zone, Buzz Zone, Game Zone) Become part of your fans’mobile background “Wall Zone”
  11. (Fully immersive mobile Xperience) The FiX - Make any element

    of a phone yours! Smartfones just got smarter. SMS Interface Ringtones Navigation Alarm Clock KKR Experience Kolkata Knight Riders’ Official Experience
  12. Dynamic Lock Screen HD + Animated unlock your brand •

    HD, fully animated lock screen • Ability to Send Live news • Ability to use own designs • Ability to integrate audio or video • Send Live Updates anytime • Select from various feed designs • Integrate push messaging • Content management System • Publish on Google Play • Set-up Google Play analytics • Enable In-app purchases for new skins, wallpaper, ringtones, mp3s.
  13. Wall Feed content distribution service • Ability to push dynamic

    rich media • Twitter/Instagram on steroids • In-Zone premium purchase options • Published on Google Play • Full user engagement analytics - # of subscribers - # of content views - time spent - user spend - user interactions
  14. Xperience fully immersive Xperience • Customized/brand user experience • Access

    to complete customization of all mobile devices • Robust content management system • In-Fone purchases options • Published on Google Play • Full analytics package - # of subscribers - # of content views - time spent - user spend - user interactions • Full support and maintenance