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FUSION_company deck
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FUSION
March 14, 2025
Business
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FUSION_company deck
株式会社FUSIONの会社概要資料です
FUSION
March 14, 2025
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Transcript
NEW ANSWER COMPANY
Company Profile
FUSION ઃཱ݄ Company Profile ॅॴ౦ژौ୩۠ौ୩ 7035"0:"."**' һલాྒྷհɺኍ૱ ैۀһ໊ʢۀҕୗؚʣ ࣄۀΠϯλʔωοτࠂࣄۀ χϡʔάοζࣄۀ
VISION
MISSION
VALUE
දऔక/Creative Director લ ా ྒྷ հ औక/Business Producer ኍ
૱ ࣥߦһ ຊ थ גࣜձࣾαΠόʔΤʔδΣϯτೖࣾ גࣜձࣾνϣίϨΠτೖࣾ גࣜձࣾ'64*0/ۀ גࣜձࣾαΠόʔΤʔδΣϯτೖࣾ גࣜձࣾ'64*0/ۀ ָఱגࣜձࣾೖࣾ (PPHMF+BQBO߹ಉձࣾೖࣾ גࣜձࣾ'64*0/ೖࣾ Management team
FUSIONͷੑ 1ظ 2ظ 3ظ 4ظ 5ظඪ 20203݄ौ୩γΣΞΦϑΟε 20205݄৽॓ΦϑΟε 2020ϲ୩ΦϑΟε 202111݄දࢀಓΦϑΟε
202211݄දࢀಓΦϑΟε૿চ 20214݄ܙൺणΦϑΟε ίϩφՒۀҎདྷɺॱௐʹۀΛ৳͠ଓ͚ɺΦϑΟεҠసΛճ࣮ࢪ
History 2021 4݄ɹܙൺणΦϑΟεʹҠస 7݄ɹANA༷ͷ2020ΦϦϯϐοΫɾύϥϦϯϐοΫ ɹɹ ΩϟϯϖʔϯΛ୲ 11݄ɹදࢀಓΦϑΟεʹҠస 2020 3݄ɹFUSIONઃཱ 5݄ɹGongcha
JapanΑΓ૬ஊ ɹɹɹຖ݄ͷۀҕୗൃ ɹɹɹॳͷݸࣨΦϑΟεΛߏ͑Δ 9݄ɹϲ୩ΦϑΟεʹҠస 2022 11݄ɹදࢀಓΦϑΟεΛ2ഒʹ૿চ 1݄ɹϕετϕϯνϟʔ100બग़ 4݄ɹϑϦʔΩοΫΛָ͠ΊΔνϟϦςΟΠϕϯτɹɹɹɹɹ ɹɹʮShibuya Center Charity Free KickʯΛ։࠵ 2023 3݄ɹϛογϣϯɾϏδϣϯɾόϦϡʔΛ࡞ 4݄ɹFUSION৽ଔ1ظੜ ೖࣾ ɹ ɹॎܕಈըίϯαϧςΟϯάελδΦʮλςΠνʯൃ 2024 2݄ɹʮࠨ͖͖ͷΤϨϯʯڠࢍ։࢝ 3݄ɹۀ4पه೦ Tγϟπ࡞ ɹɹɹौ୩ϞσΟʹ֎ࠂΛܝग़ 5݄ɹΤΠεϦʔͱڞಉϓϩδΣΫτΛ࢝ಈ
৽ଔʢ໊ʣ ৽ଔʢ໊ʣ ৽ଔʢ໊ʣ ৽ଔ࠾༻ ۀظ͔Β৽ଔ࠾༻ʹணख͠ɺΑΓೖࣾɻத్͚ͩͰͳ͘৽ଔ׆༂Ͱ͖ΔڥΛߏங͍ͯ͠·͢
WHAT WE DO
Advertising
ΫϦΤΠςΟϒʷσδλϧΛ࣠ʹ ͋ͨΒ͍͑͠Λͭ͘Δ Πϯλʔωοτࠂඅ͕ɺTVࠂඅΛൈ͍ͯ૿ՃͷҰ్ΛͨͲΔத σδλϧࠂͷྖҬͰٻΊΒΕΔεΩϧ͕ଟ༷Խ͍ͯ͠·͢ɻ Ҏલʮظతͳඅ༻ରޮՌʯ͕ओͳযͰ͋ͬͨΠϯλʔωοτࠂ ݱࡏͰσδλϧ্ͷίϛϡχέʔγϣϯϓϥϯχϯάϒϥϯσΟϯάͳͲ ଟذʹΘͨΔׂ͕ظ͞Ε͍ͯ·͢ɻ ͦͷதͰFUSIONಠࣗͷϙδγϣχϯάΛங͖͋͛ اըɾΫϦΤΠςΟϒྗͱࠂઃܭɾӡ༻ྗΛ༥߹ͤ͞ɺੈͷதʹ͋ͨΒ͍͠ՁΛఏڙ͠·͢ɻ '64*0/ͷࠂࣄۀ͕ࢦ࢟͢
ࢢͷมԽͱཧళͷׂ = = = = =
= = = = = = = = = = = = = = = = = = = = = ৽ฉ ࡶࢽ ϥδΦ ςϨϏ Πϯλʔωοτ Ϛεࠂ / ೝࠂ૯߹ཧళɺσδλϧࠂ/֫ಘܕࠂઐۀཧళͱ ៉ྷʹ۠͞Ε͍͔ͯͨ࣌ΒɺࢢڥมԽɻ ʮσδλϧઃܭɾӡ༻ྗ͕͋Δ͏͑ͰɺΫϦΤΠςΟϒྗͷ͋Δཧళʯ͕ٻΊΒΕ͍ͯΔ ࢀরݩIUUQTXXXEFOUTVDPKQOFXTSFMFBTFIUNM
ϒϥϯυࠂɾ֫ಘܕࠂͷ͋Γํ ϒϥϯυࠂ ֫ಘܕࠂ ϝσΟΞͷଟ༷ԽʹΑͬͯɺࢹௌଟ༷Խ ৺Λಈ͔͢ΫϦΤΠςΟϒΛͭ͘Γͳ͕Β ഔମผͷࢹௌΛܭࢉͨ͠ߴͳઃܭ͕Ͱ͖Δ ΫϦΤΠςΟϒσΟϨΫλʔͷଘࡏ͕ٻΊΒΕΔ࣌ μΠϨΫτࠂʹ͗ͨ݁͢͠Ռɺ৽ͨͳधཁΛ ੜΈग़ͤͳ͍ɺ͋ͬͨधཁࣗମڝ߹૿ՃʹΑΔ ୣ͍߹͍ܹԽͰʮμΠϨΫτࠂͷ಄ଧͪʯ͕՝ʹ
μΠϨΫτࠂͰϒϥϯυΛ࡞ΔΞϓϩʔν͕ඞཁ ͦΕͧΕͷྖҬʹ͓͍ͯཧతͳΞϓϩʔν͕มԽ͖͍ͯͯ͠Δ
ٻΊΒΕΔ࣍ੈͷΫϦΤΠςΟϒσΟϨΫλʔ ͜Ε͔Βͷ࣌ʹඞཁͱ͞ΕΔ ૯߹ཧళ ΫϦΤΠςΟϒσΟϨΫλʔ σδλϧࠂཧళ μΠϨΫτϓϥϯφʔ ɾߴ࣭ͳΫϦΤΠςΟϒ ɾاըྗͷߴ͞ ɾࠂӡ༻ͷϊϋ ɾίϛϡχέʔγϣϯઃܭྗ
ΫϦΤΠςΟϒσΟϨΫλʔ
FUSIONͷڧΈ
ΠϯλʔωοτࠂΛѻ͏ཧళͰ͋Γͳ͕Βɺઃཱॳ͔ΒϒϥϯυࠂʹѹతͳڧΈΛ༗͍ͯ͠Δ ϒϥϯυࠂച্ μΠϨΫτࠂച্ 2 2 2 2 2 2 2
2 2 2 2 ϒϥϯυࠂൺ ฏۉ 58ˋ ϒϥϯυࠂൺ FUSIONͷಛ
Strategy ઓུ Digital AD σδλϧϝσΟΞ Creative اըɾΫϦΤΠςΟϒ Production ੍࡞ 4/4
4/4ϝσΟΞ 4&. 4&. %JTQMBZ σΟεϓϨΠࠂ *OqVFODFS ΠϯϑϧΤϯαʔ 57$. ςϨϏ$. 8&#$. Σϒ$. 4/4 4/4ؔ࿈اը (SBQIJD άϥϑΟοΫ .PWJF ಈը 4UJMM ενʔϧ %FTJHO σβΠϯ 8&# 8&#αΠτ-1αΠτ ࠂࣄۀͷఏڙൣғ ࣾʹετϓϥɺࠂӡ༻ɺΫϦΤΠςΟϒɺϓϩμΫγϣϯͳͲ༷ʑͳνʔϜ͕͋Γɺ ઓཱུҊ͔Βاըɺ੍࡞ɺࠂӡ༻·ͰҰؾ௨؏Ͱͷ͝ରԠ͕Մೳ
ࠂࣄۀͱࣄྫ
01 02 σδλϧίϛϡχέʔγϣϯΛىͱͯ͠ઓུɺίϯη ϓτɺاըɺΫϦΤΠςΟϒɺ੍࡞ɺΩϟεςΟϯάɺ ࠂ৴ͳͲશྖҬҰؾ௨؏ͰɺΫΦϦςΟͷߴ͍ϓϥ ϯχϯάɾ੍࡞Λ͝ఏڙ͠·͢ɻ ౷߹σδλϧϚʔέςΟϯά ίϛϡχέʔγϣϯࣄۀ෦ ॎܕΫϦΤΠςΟϒاը੍࡞ɾΠϯϑϧΤϯαʔσΟϨ Ϋγϣϯɾࠂ৴ͳͲॎܕಈըࠂʹ·ͭΘΔͯ͢
͕Ұؾ௨؏Ͱ࣮ࢪՄೳͰ͢ɻ ॎܕಈը ίϯαϧςΟϯά ελδΦ λςΠν FUSIONͷࠂࣄۀ
શຊۭ༌ʛ౦ژΦϦϯϐοΫɾύϥϦϯϐοΫ ࣄྫɾऔҾઌاۀʢҰ෦ʣ )FOLFMʛHPUCϘϯσΟϯάɾϝλϦοΫε )FOLFMʛHPUCϘϯσΟϯάɾϝλϦοΫε "#"#"ʛ"#"#"ʮ͓فΓϝʔϧΈ͘͡ʯ ΩϦϯϗʔϧσΟϯάεʛεϩʔυϦϯΫ ίϩϓϥʛനೣϓϩδΣΫτʮࢲཱ۽ֶԂʯ ήΦʛ͔͋ͬͨεΣοτ ϨΞδϣϒʛεϚʔτϝιου ΫϨσΟηκϯʛηκϯύʔϧɾΞϝϦΧϯɾΤΩεϓ
ϨεɾΧʔυ 1IPUPTZOUIʛ"LFSVOೖୀࣨཧγεςϜ ຊίʔϓڞࡁੜ׆ڞಉ߹࿈߹ձʛίʔϓڞࡁʮ ʬ͚͍ͨ͋͢ʭδϡχΞίʔεʯ ΧϓίϯʛϞϯελʔϋϯλʔύζϧΞΠϧʔΞΠϥ ϯυʰϞϯϋϯύζϧʱ
New Business
ΑΓɺ৽نࣄۀͱͯ͠ʮχϡʔάοζࣄۀʯΛελʔτ χϡʔάοζࣄۀ ୈϓϩμΫτͱͯ͠ʰ5"5504UJDLFSʱΛϦϦʔε͍ͨ͠·ͨ͠ɻ
Social
'64*0/ͰӦར׆ಈͷ΄͔ɺҬࣾձͷൃలɾ՝ղܾʹ͚ͨϓϩδΣΫτʹෳऔΓΜͰ͓Γ·͢ɻ SOCIAL SHIP SKY GALLERY 2025լঢ়ɻւ༸ϓϥενοΫͰ੍࡞ ഇߍ࠶ੜΛਐΊΔೆ૯ࢢͷ4)*1ʹͯɺੈք֤ͰࡱӨ͞Εͨಈͨͪͷ ࣸਅΛҰ෦େαΠζͰలࣔɻੜଟ༷ੑٿڥͷ՝Λܒൃ εςʔΫϗϧμͷօ͞·ͷ͓ྗʹͳΔͷɺͪΖΜͷ͜ͱɻ ٿڥɺਓʑͷΒ͠ʹ͖߹͏ձࣾͰ͋Γ͍ͨͱࢥ͍·͢ɻ
'64*0/ͰӦར׆ಈͷ΄͔ɺҬࣾձͷൃలɾ՝ղܾʹ͚ͨϓϩδΣΫτʹෳऔΓΜͰ͓Γ·͢ɻ SOCIAL SHIBUYA Center Charity Free Kick ݄ʮौ୩ͷʯʹौ୩ηϯλʔ֗ͰϑϦʔΩοΫΛ ָ͠ΊΔνϟϦςΟΠϕϯτΛɺ4)*#6:"$*5:'$ͱڞಉͰ։࠵ɻ ηϯλʔ֗ͱ͍͏ཱͱɺϑϦʔΩοΫͱ͍͏ΧδϡΞϧ͞Ͱɺ
ଟ͘ͷएऀ͕ࢀՃ͢ΔιʔγϟϧΞΫγϣϯͱͳΓ·ͨ͠ɻ
'64*0/ͰӦར׆ಈͷ΄͔ɺҬࣾձͷൃలɾ՝ղܾʹ͚ͨϓϩδΣΫτʹෳऔΓΜͰ͓Γ·͢ɻ SOCIAL ौ୩ϦϞʙτଔۀϥΠϒ GRAM PROJECT ίϩφΠϧεͷӨڹͰɺଔۀϥΠϒͷ։࠵͕ةͿ·ΕΔֶੜͨͪͷूେ ͷΛ4)*#6:"5465":"ʹͯ͝ఏڙɻ ίϩφײછ֦େࢭʹ͚ͨऔΓΈɻίϛϡχέʔγϣϯͷྗͰ ࢱࢪઃʹ͓͚ΔӴੜཧͷश׳ԽΛࢦ͢ϓϩδΣΫτͰ͢ɻ
Culture
ण࢘ΛΦʔϓϯͨ͠Γɺ֎ֶशʹ͍ͬͨΓɺʮҿΈձʯͷʹͱΒΘΕͣاը͠ɺશһͰָ͠Έ·͢ɻ ࣾΠϕϯτɾҿΈձ
ΠένΦʔΨχοΫͱڞಉ੍࡞ͨ͠λΦϧɺڥʹྀͨ͠ͷࣃϒϥγͳͲɺͩ͜ΘΓͷ٧·ͬͨάοζͷʑɻ FUSIONάοζɾ͓࢈
ࣾһͷح৺Λܹ͠ɺࣾίϛϡχέʔγϣϯͷ׆ੑԽͤ͞Δɻ'64*0/ʹͱͬͯେͳจԽͷͻͱͭͰ͢ɻ FUSIONே͝Μ
ιϑΝ੮صΛऔΓೖΕɺؾʹԠͯ͡ಇ͘ॴΛબΔڥΛ͍͑ͯ·͢ɻ ͻͱΓͰूதͯ͠औΓΉ͜ͱɺࣾһಉ͕࢜׆ൃʹަྲྀ͠ɺ৽ͨͳΞΠσΞΛੜΈग़͢͜ͱͰ͖ΔۭؒͰ͢ɻ ΦϑΟεڥ ' খ ձ ٞ ࣨ ' ࣥ
ࣨ ' Ԡ ࣨ ' ࣥ ࣨ ' த ఉ ' ࣥ ࣨ ʴ ص
ۙೖࣾࣾһͷ͝հ
ࣾһհ Akira Kobayashi CM੍࡞ձࣾɺOgilvy JapanɺADKʹͯϓϩσϡʔαʔͱ༷ͯ͠ʑͳ اۀϒϥϯυͷࠂɺίϛϡχέʔγϣϯ੍࡞ʹैࣄɻADKͰہ ɾຊ෦ิࠤͱͯ͠Ϛωδϝϯτۀܦݧɻ20249݄ɺ FUSIONೖࣾɻϚε͔ΒσδλϧɺΞΫςΟϕʔγϣϯྖҬ·Ͱൣ ғʹ୲ɻ Daisuke
Aso ຊେֶܳज़ֶ෦ଔɻࠂ੍࡞ձࣾϑΥτϓϩσϡʔαʔͱ੍ͯ͠࡞ ݱεΩϧΛຏ͘ɻຊۀͱฒߦͯࣸ͠ਅूاըలͷσΟϨΫγϣϯ ϓϩδΣΫτΛ্ཱͪ͛ਫ਼ྗతʹ׆ಈɻͦͷޙɺʢגʣVONS picturesʹೖࣾɺө૾ɺάϥϑΟοΫɺWEBͱϓϩσϡʔεྖҬΛ ͛Δɻ2024ɺFUSIONʹδϣΠϯɻ Tomoko Tanaka Saatchi & Saatchi FallonɺBeacon CommunicationsɺGrey Worldwide ͳͲͷ֎ࢿܥࠂཧళࠂ੍࡞ձࣾͰΞʔτσΟϨΫλʔσβ Πφʔͱͯ͠ɺTVCMɺWEBϜʔϏʔɺάϥϑΟοΫσβΠϯɺύο έʔδσβΠϯͳͲϒϥϯυࠂͷاը੍࡞ΞʔτσΟϨΫγϣϯ Λ෯͘୲ɻ2024FUSIONೖࣾɻ
ࣾһհ Miki Taguchi גࣜձࣾJ.C.SPARKɺגࣜձࣾnakajima takahisa designʹͯάϥ ϑΟοΫσβΠφʔͱͯ͠ɺࠂɺύοέʔδσβΠϯɺϩΰσβΠ ϯɺwebσβΠϯ෯͘୲ɻ2024ʹΞʔτσΟϨΫλʔͱͯ͠ FUSIONೖࣾɻ Kei
Tsuzuki 2018αΠόʔΤʔδΣϯτʹ৽ଔೖࣾɻ6ؒΞΧϯτϓϥϯ φʔͱͯ͠Ӧۀʹैࣄɻ࣮Λݩʹͨ͠ఏى͔ΒKPIઃܭΛߦ ͍ɺೝࢪࡦ͔Β֫ಘࢪࡦ·ͰͷཱҊͳͲ෯͘ܦݧɻ2024ʹϏδ ωεϓϩσϡʔαʔͱͯ͠FUSIONೖࣾɻ Ryo Kikkawa 1990ੜ·Εɻඒ༰ࢣΛࢦ͢࠳ં͠ɺө૾ۀքΛࢦ͢ɻTV൪ ͷADMVͷPMΛܦͯɺલ৬ͷC3FilmͰϓϩσϡʔαʔͱͳΓ FUSIONδϣΠϯɻTV൪͔ΒΦϑϥΠϯΠϕϯτ·Ͱ෯͍ϓϩ σϡʔε͕࣋ͪຯɻ