UX? What is good UX? Exercice 1 User personas and avatars, User research Exercice 2 (start) Work Final exercice Present and future of UX Quizz 2 PM Customer journey, flows, mental models,dimensions of ux Briefing exercice final (teams & themes) Quizz 1 Fin à 16h Work Exercice 2 (end) Refresher "Scenarios, flows, pages" (re-briefing exercice final) Fin à 18h Technical Session Exercice 3 Fin à 17h Final exercise: submit case Conclusion Fin à 18h WEEK OUTLOOK
User? (A Notion Of Paid Users) How Much Value Propositions Are They Using? (A Notion Of Transactions And Prices) How Long They Stay With You? (A Notion Of Time) Total Experience (Journey, Conversation, Brand) LONG TERM REVENUE ARE DRIVEN BY TOTAL EXPERIENCE
en ligne Parcours : visiter le catalogue, s’identi fi er, s’inscrire, faire le check out… Etapes: Choisir sa catégorie, fi ltrer selon mes préférences, visiter le produit, l’ajouter au panier… Micro moments: choisir son fi ltre, le paramétrer, scroller, voir di ff érentes vues, choisir ma taille, ma quantité, cliquer sur ajouter au panier, …
analysis Technical analysis 68% of projects with e ffi cient communication and well-de fi ned requirements meet quality standards. 32% of IT projects fail because of unclear requirements at the planning stage. Poorly formulated requirements can increase the project timeline and budget up to 60%. Unclear requirements are responsible for 41% of the global IT development budget for software, sta ff , and external professional services.
on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users fi nd information and complete tasks. To do this, you need to understand how the pieces fi t together to create the larger picture, how items relate to each other within the system. • Organization Schemes and Structures: How you categorize and structure information • Labeling Systems: How you represent information • Navigation Systems: How users browse or move through information • Search Systems: How users look for information Some examples of IA sub-specialties include focusing on search schemas, metadata, taxonomy, etc.
screens or voice while using the product) UX copy (UX = text for any part of the user experience, including marketing and support copy) Interface copy UI content Microcopy Content Product or in-product copy
Give them con fi dence using your product • Provide credibility to a product • It re fl ects your brand It tells users their location • It provides access to information NAVIGATION
2.35% across all industries. Though certain industries will have higher conversion rates, others will have lower. A conversion rate of 11% is recorded on the best-performing websites. The average conversion rate for desktops is 4.14%. The average conversion rate on tablets is 3.36%. The average conversion rate on smartphones is 1.53%. Brands that build more than 40 landing pages will receive 1200% more leads than those brands with less than fi ve landing pages. Personalization of emails can increase conversion by 10% or more. Videos can improve conversions by 86%. Nearly two-thirds of consumers (65%) will start their purchasing journey on a mobile device.
pages from 1 of the 2 business cases proposed: - Provide a critical view on the funnel - Propose improvements and recommendations having your avatar in mind Format : 5-6 Minutes video 1 link to an optional document Criteria for evaluation: - Group effort - Ability to think strategically while using rational arguments to back up your decisions / advices - Clarity of your message
futurimmediat
securecat
shosira
lynteo
sevendex
ncdc
nbkouhou
visional_engineering_and_design
base
seto
kenichiota0711
shoko_seven11
katiecoart
palkan
charlesmeaden
greggifford
codingconduct
mongodb
addyosmani
lauravandoore
aleyda
baasie
productmarketing
