Using WooCommerce to create a community around your brand

Presented by Shannon McLaughlin of Ubuntu Baba (https://ubuntubaba.com/) at the WooCommerce Cape Town Community Meetup on July 8, 2019.

Transcript

1. Using Woocommerce to create a community for your brand. B Y S H A N N O N M c L A U G H L I N
3. Why create a community for my brand? To give your brand a voice and personality in the world. In turn, your community will become your biggest (unpaid) sales team. #TOAHAPPYNOW
4. How to create a community for my brand? By creating a feeling of human connection throughout the user journey.
5. “Can any system thrive and work when devoid of spirituality, when systems only exist to serve people, who are inherently spiritual beings.” ~ B R E N É B R O W N
6. System + Purpose = Human Connection Woocommerce + Helping parents step out into the world again = Human connection
7. Let’s compare IRL shopping vs online shopping Example shop: Poetry Shop always smells amazing, staff are friendly, beautifully dressed, they are helpful, over delight you with their packaging, walk you to the door.
8. Simply said... building a community means: Creating a human connection through your customer’s online shopping experience, at every touch point possible.
9. •  Product in action •  Satisfied version of themselves •  Scan reading •  Point form •  Features vs human benefit
12. Humanize all online touch points: •  On hold / processing / completed emails. •  Follow up email while goods are in transit – how can you help educate them on your product before it arrives? •  2nd Follow up email requesting a review AND reminding them of your refund policy if they aren’t entirely satisfied.
13. Product delivery The biggest opportunity to create a human experience. How do you want your customer to feel they when open your product?
14. Treat every customer like they’re the only one you have. Why? So that every single customer feels highly supported, whether they land up buying from you or not.
15. We needed support, they said yes.
16. What’s your purpose sentence? Find your own ‘purpose sentence’ and use that to guide the language you use at every touch point throughout your customer journey.