Thats The Way To Do It Rocktime Deck

A process to minimise losing revenue when briefing in website build - or, how to make briefing a website be profitable

Transcript

2. { the marketing brief }
3. Brand Manager Run a business
5. Grumpy Growlers Dog & Owner Training business
6. Brief a website build
7. Digital landscape has changed
8. User intent rules search
9. { RankBrain : semantic search }
10. Cool
11. Relevant Search Query results
12. User search intent
13. User satisfaction with results
14. { the marketing brief : has evolved }
15. { strategy }
16. Our strategy is to go live next month “
17. { 1 : user research }
18. Ask The audience
19. What do you like?
20. What problem have you got?
21. Ask the team
22. { 2 : build personas }
23. Users appear to look the same
24. Users have unique characteristics
25. Users are actually quite different
26. More than Just demographics
27. What are users interested in?
28. { 3 : define user intent }
29. Search terms users use
30. Variety of search term users use
31. { 4 : unique value proposition }
32. Solve a problem
33. Unique to each landing page
34. Visitor-centric
35. Specific to the persona
36. { 5 : user content audit }
37. Outdated content
38. Content to keep
39. { persona : search : content }
40. Sketched out persona Content to keep
41. What the persona wants
42. { persona : buying cycle }
43. Where the persona is in the buying cycle
44. { persona : user journey }
45. How the persona finds the right content
46. The persona experience
47. { persona : scenarios }
48. Build out persona further
49. { refine persona : user research }
50. Really get to know the user / persona
51. { conversation : story : brand trust }
52. Create great stories for each persona
53. Persona Specific content
54. Build brand trust
55. { user benefits : ROI }
56. { ready to write the brief : ? }
58. Thank you!