Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
サブスクリプションはなぜ失敗するのか?
Search
Sponsored
·
Your Podcast. Everywhere. Effortlessly.
Share. Educate. Inspire. Entertain. You do you. We'll handle the rest.
→
Hiroki Shigemura
May 22, 2019
Business
950
0
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
サブスクリプションはなぜ失敗するのか?
Hiroki Shigemura
May 22, 2019
More Decks by Hiroki Shigemura
See All by Hiroki Shigemura
20251003-GENDA経営戦略チーム-Value-Upの全体像
geshi0820
0
3.9k
打率7割を実現する、プロダクトディスカバリーの7つの極意(pmconf2024)
geshi0820
1
970
Other Decks in Business
See All in Business
okr and devops -- Why OKRs Fail and DevOps as the Practice to Make Them Work
ikuodanaka
0
2.4k
SimpleForm 会社紹介資料
simpleform
2
56k
malna-recruiting-pitch
malna
0
22k
株式会社うるる エンジニア向け採用資料
uluru_hr
3
130k
FIGEO採用ピッチ資料
figeohr
0
450
株式会社Domuz会社紹介資料(採用)
kimpachi_d
0
59k
会社紹介資料
gatechnologies
2
190k
スマートキャンプ株式会社 会社紹介資料 / companydeck
smartcamp
19
740k
HappyLifeCreators株式会社 会社紹介資料
hlc_recruit
0
200
Algomatic | 会社紹介資料
algomatic
PRO
2
150k
「コーディングだけじゃない」Claude Code活用
ottey0525
0
570
株式会社ユビレジ_採用ピッチ資料 / Ubiregi_CompanyProfile
ubiregi_saiyo
1
11k
Featured
See All Featured
Mobile First: as difficult as doing things right
swwweet
225
10k
Crafting Experiences
bethany
1
190
Large-scale JavaScript Application Architecture
addyosmani
515
110k
The SEO Collaboration Effect
kristinabergwall1
1
490
How to audit for AI Accessibility on your Front & Back End
davetheseo
0
450
Speed Design
sergeychernyshev
33
1.9k
DevOps and Value Stream Thinking: Enabling flow, efficiency and business value
helenjbeal
1
250
VelocityConf: Rendering Performance Case Studies
addyosmani
333
25k
Pawsitive SEO: Lessons from My Dog (and Many Mistakes) on Thriving as a Consultant in the Age of AI
davidcarrasco
0
170
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
55
3.4k
Writing Fast Ruby
sferik
630
63k
Docker and Python
trallard
47
3.9k
Transcript
αϒεΫϦϓγϣϯͳࣦͥഊ͢Δͷ͔ʁ 2019.05 Hiroki Shigemura
ࣗݾհ ˝໊લ ॏଜ༟ل ˝͍ͬͯΔ͜ͱ 'J/$ϓϨϛΞϜͷϓϩμΫτϚωʔδϟʔ ˝झຯ ϑΟοτωεδϜ (PME(ZN αϓϦϝϯτ
ςχε 2
'J/$ϓϨϛΞϜ ֹ݄ԁ μΠΤοτͷαϒεΫϦϓγϣϯαʔϏε 'J/$ΦϦδφϧମ͕ແྉͰϨϯλϧͰ͖Δ μΠΤοτੜ׆श׳ͷઐՈʹ૬ஊ͠์ ϔϧεέΞαʔϏεɾ͕͓ಘʹར༻Ͱ͖Δ 3
'J/$ϓϨϛΞϜαʔϏεϩʔϯν 4 ݄
σʔλੳͱͯ͠ϓϨϛΞϜͷ $73վળνʔϜʹଐ 5 ݄
$73͕ഒʹʂ ϓϨϛΞϜνʔϜ͕.71֫ಘ 6 ݄
ϓϨϛΞϜνʔϜͷσΟϨΫλʔୀ৬ ՈఉͷࣄͰ͓͞ΜʹͳΓ·ͨ͠ɻ 7 ݄
اըɾӡ༻ɾੳɾ ։ൃ ୲ʹͳΔ 8 ݄
ϓϨϛΞϜαʔϏεͷ ୀձվળͷάϩʔεϋοΫ։࢝ 9 ݄
"#ςετΛύλʔϯҎ্࣮ߦ ΦϯϘʔσΟϯάͷվળ νϡʔτϦΞϧͷվળ ϓογϡ௨ ॳճϛογϣϯ ϙΠϯτΠϯηϯςΟϒ ୀձಋઢͷվળ 10
ੳμογϡϘʔυΛؒݸ࡞ 11
ੳϨϙʔτΛؒݸ࡞ 12
ୀձ͕Լ͕Βͳ͍ 13 ϲ݄ޙ
άϩʔεϋοΫ͋Δ͋Δʁ ॳճར༻্͕ͯ͠ɺظͷܧଓ্͕͕Βͳ͍ɻ ίϯόʔδϣϯΛ্͛Δͱɺܧଓ͕Լ͕Δɻ ͷվળ͔Γͯ͠͠·͍ɺઢͷ69ͷઃܭ͕ഁ͢Δɻ 14
ࣾɾࣾ֎ͷ1.ʹ૬ஊ͠ʹ͍͘ 15 ݄
*͞Μͱग़ձ͍ɺਆͷΞυόΠεΛ͘ 16 ݄
͍ͨΞυόΠε ར༻Λ্͛ΔͨΊʹͲ͏͢Δ͔ʁˠελϯϓϥϦʔͳͲΛ࡞͕ͬͨҙຯͳ͔ͬͨɻ ίΞͳػೳΛݟ͚ͭͷΔͲ͏͢Δ͔ʁˠίΞͳΠϯλϏϡʔΛ͢Δ͔͠ແ͍ɻ Ձ֨1%$"Λճ͔ͨ͠ʁɹˠɹ14.ੳΛͬͨɻ ސ٬ຬͷதؒ,1*Λઃஔ͔ͨ͠ʁˠॳճར༻ऀΛࠩ͠Ҿ͍ͨMAUΛ͍ͬͯͨɻ - ͲΜͳϢʔβʔʹண͍͔ͯͨ͠ʁ → Γॳظར༻େ
17
ίΞػೳʹϑϧεΠϯά͠Ζ 18
'J/$ϓϨϛΞϜͷ՝ μΠΤοτੜ׆श׳ͷઐՈʹ૬ஊ͠์ δϜϤΨͷΫʔϙϯ͕͍์ ϔϧεέΞ&$Ͱ͑ΔϙΠϯτؐݩΞοϓ ͦͷଞอݥͳͲʹແྉͰՃೖͰ͖Δ 19 ܧଓͯ͠ར༻͞ΕΔ ίΞػೳ͕ଘࡏ͠ͳ͔ͬͨ
'J/$ΦϦδφϧମܭΛແྉͰ͑Δ 20 ݄
ମܭͷར༻্ʹϑϧεΠϯά 21
22 ϨϯλϧϑΥʔϜͷಋઢૌٻվળ
όφʔྖҬͷૌٻͷ"#ςετ
24 ମܭΩϟογϡόοΫΩϟϯϖʔϯ
ୀձ͕Ҏ্վળʂ˞ 25 ※طଘΞϓϦར༻ϢʔβʔͷτϥΠΞϧୀձ
ίΞػೳʹϑϧεΠϯά͠Ζ 26
αϒεΫϦϓγϣϯαʔϏεʹ ͓͍ͯ࠷ॏཁͳ͜ͱ 27
ϔϏʔϢʔβʔΛੵΈ্͛Δ 28
ച্ձһʷֹ݄ྉۚ 29 αϒεΫϦϓγϣϯͷϏδωεϞσϧ
ച্ձһʷֹ݄ྉۚ 30 αϒεΫϦϓγϣϯͷϏδωεϞσϧ ձһΛ૿͢ ͜ͱ͕جຊ
ձһΛछྨʹྨ͢Δ 31 ϔϏʔϢʔβʔ ϥΠτϢʔβʔ ٳϢʔβʔ ण໋(LTV)
ձһΛछྨʹྨ͢Δ 32 ϔϏʔϢʔβʔ ϥΠτϢʔβʔ ٳϢʔβʔ ण໋(LTV) ϔϏʔϢʔβʔΛ ૿͢͜ͱ͕࠷ॏཁ,(*
ݢͷՈΛؒӡ༻ ͢Δͱ͠·͢ɻ 33 SLIDE TITLE
34 ฏۉډॅظؒ1ͷ߹ɺ10ਓͷ৽نډॅऀΛ֫ಘ͢Δ
35 ฏۉډॅظؒ10ͷ߹ɺ1ਓͷ৽نډॅऀΛ֫ಘ͢Δ
36 ฏۉډॅظؒ1ͷ߹ɺ10ਓͷ৽نډॅऀΛ֫ಘ͢Δ ฏۉډॅظؒ10ͷ߹ɺ1ਓͷ৽نډॅऀΛ֫ಘ͢Δ ϚʔέςΟϯάʹຖΘΕΔɻ ঃʑʹ֫ಘޮམ͍ͪͯ͘ɻ ˠωΨςΟϒεύΠϥϧ
37 ฏۉډॅظؒ1ͷ߹ɺ10ਓͷ৽نډॅऀΛ֫ಘ͢Δ ฏۉډॅظؒ10ͷ߹ɺ1ਓͷ৽نډॅऀΛ֫ಘ͢Δ ؒͷϚʔέςΟϯάίε τΛͯ͢ࢿʹճͤΔ ˠϙδςΟϒεύΠϥϧ
ମܭར༻Ϣʔβʔ͕ੵΈ্͕͍ͬͯΔ 38 ੨: ମܭDAU : ଞػೳ : ଞػೳ
݁ 39 SLIDE TITLE
αϒεΫϦϓγϣϯϏδωε ʹ͓͍ͯ࠷ॏཁͳ͜ͱ 40 SLIDE TITLE
ίΞػೳΛ࡞Γɺ ϔϏʔϢʔβʔΛੵΈ্͛ଓ͚Δɻ 41 SLIDE TITLE
اըɾΤϯδχΞɾੳ 8FBSFIJSJOHʂ 42
͋Γ͕ͱ͏͍͟͝·ͨ͠ 43 SLIDE TITLE