Engineering the Semantic Web - Insights from The Search Session conversation with Lazarina Stoy

This deck is the visual companion to Episode 51 of *The Search Session*, a conversation between Gianluca Fiorelli and Lazarina Stoy — founder of MLforSEO — on what it actually takes to build semantic visibility in 2026. It covers the structural shift from keyword-based retrieval to entity resolution, why query fan-out breaks the linear model of search intent, how contextual memory is making personalization the dominant factor in AI-generated responses, and why classical machine learning remains more reliable than generative AI for most analytical tasks marketers actually need to perform.

The practical through-line is this: Schema is not a rich result hack — it is the language you use to translate your brand to a machine. Digital PR is not awareness — it is fact validation for the knowledge graph. And you cannot automate what you haven't structurally defined. The deck maps each of these principles to concrete mechanics, from connected Organization @id schema to co-citation strategy to the ML versus LLM tooling decision matrix.

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