Originally presented at Intranets2014, Sydney, Australia -- It may seem easier to just install another network drive but when your customer irrationally refuses to part with useless information during a content inventory, it can end up costing the company countless dollars in the form of missed opportunities or wasted productivity. It can even create safety or legal concerns when outdated content continues to surface in search results.
During her years of serving as a full-time "information organizer" for a decentralized intranet supporting over 60,000 employees, Gianna has helped dozens of content owners get through the decluttering phase of a web redesign project (usually with a minimum of hair-pulling). In the process she has developed a deeper understanding of the unique relationship people have with their website content, as well as the pathology of hoarding in general.
In this session, she will:
-- Explain the negative consequences of keeping everything
-- Discuss similarities between compulsive hoarders of physical objects and people who hoard information
-- Describe tactics that help maintain trust and encourage customer involvement during the grueling content inventory process
-- Arm you with transferable skills to, in turn, teach your customer -- empowering them to make rational keep-or-toss decisions on their own