A VC's journey with Segment

Why and how we use Segment across our portfolio companies, lessons learned and a few tips on how to improve data collection accuracy.

Transcript

1. A VC’s journey with Segment Leonidas Tsementzis OCTOBER 2018
2. CTO IN R ESIDE NCE Leonidas Tsementzis @goldstein
3. We back founders as early as day one with capital and 1000s of hours of hands-on help across all startup disciplines. • E-commerce • Marketplaces • Applied AI Investment focus • Pre-seed • Seed Investment stage
4. Why segment?
5. Data foundations “In God we trust. All others must bring data.” https://500px.com/photo/55469406/dizzying-perspective-by-dany-eid W. Edwards Deming, Statistician
6. Effortless tool evaluation Zero cost of change https://500px.com/photo/247606061/palo-by-mikel-martinez-de-osaba
7. Simplified data engineering Reduced margin of error https://500px.com/photo/215021531/morning-light-by-jorge-maia
8. Data warehousing Fastest way to get started with Redshift and ELK https://500px.com/photo/199664085/sardine-city-by-peter-stewart
9. Examples
13. Destinations
14. 101000101010111110000 0011101000101010111110 000001110100010101011 111000000111010001010 1011111000000111010001 0101011111000000111010 0010101011111000000111 010001010101111100000 0111010001010101111100 0000111010001010101111 100000011
15. 101000101010111110000 0011101000101010111110 000001110100010101011 111000000111010001010 1011111000000111010001 0101011111000000111010 0010101011111000000111 010001010101111100000 0111010001010101111100 0000111010001010101111 100000011 AWS Kinesis Firehose
17. Lessons learned
18. Use a tracking plan and ensure it stays up to date
19. Send your critical data from the server
20. Use AWS S3 bucket destination
21. There is no such thing as 100% accuracy. But it’s pretty close.
22. Manage your stakeholder’s expectations
23. Not every integration is just a flip of a switch
24. Performance implications
25. We need a mindset change
26. Apply engineering best practices to your analytics tracking
27. CTO IN R ESIDE NCE Leonidas Tsementzis @goldstein https://forwardpartners.com/jobs/ We’re hiring! Thank you :)