Airbnb Business Model analysis

Airbnb: the travel revolution in our spare rooms. Business Model analysis

Transcript

1. Business Model Analysis
2. The travel revolution No easy way existed to booked a room with a local or became a host
3. Book homes from local hosts in countries and experience a place like you live there.
6. PROBLEM Costumer Segments | Price is an important concern for customers booking travel online Hotels leave you disconnected from the city and its culture. No easy way exists to book a room with a local or become a host
7. PROBLEM Costumer Segments | To date, tens of millions of travelers have chosen Airbnb to experience cities not as tourists, but as locals.
8. PROBLEM Costumer Segments |
9. PROBLEM Costumer Segments |
10. Two-sided market Costumer Segments People that are looking for places and people that are willing to rent out theirs.
11. Two-sided market Costumer Segments People that are looking for places and people that are willing to rent out theirs. 2 Billion + 560M 84M
12. Airbnbs Tbilisi Costumer Segments
13. Airbnbs Tbilisi Costumer Segments
14. Myhome Tbilisi Costumer Segments
15. Airbnbs Tbilisi Costumer Segments
16. Channels and customer relationships How do you reach customers? How do THEY want to be reached? Craigslist’s integration
17. Channels and customer relationships How do you reach customers? How do THEY want to be reached? Advertising print / display / social paid advertising Referral (AKA word of mouth)
18. Channels and customer relationships How do you reach customers? How do THEY want to be reached? Advertising print / display / social paid advertising
19. Competition
20. Competition
21. Competition How Airbnb Became a Billion Dollar Company Awesome design? Excellent idea? Technology? Just dumb luck? ?
22. Competition How Airbnb Became a Billion Dollar Company Awesome design? Excellent idea? Technology? Just dumb luck? Our Answer: Craigslist Spam!
23. Competition
24. Competition
25. Competition Craigslist Spam!
26. Competition Craigslist Spam!
27. Competition Craigslist Spam!
28. Competition Craigslist Spam!
29. Competition Craigslist vs Airbnb
30. Competition Craigslist vs Airbnb
31. Competition Craigslist vs Network/Marketplace Infrastructure Network/Marketplace Technology infrastructure Data Data Technology infrastructure Network/Marketplace Early Airbnb Airbnb Today
32. Key resources * Digital: Online platform * Skilled Employees: well-networked founders, tech people & country managers * Financial: $2.39B in 8 Rounds from 32 Investors
33. Key activities * Trust Problem: /verification process, insurance policy, transparency. * Traveler Retention: /promotional codes and credits to frequent travelers * Country Legal Fights: /Tax law, Airbnb Low “The Economic Impacts of Home Sharing in cities around the world”
34. Key Partners $20 000 Funding, Network, Advisers Sequoia Capital * Investors: /$2.39B in 8 Rounds from 32 Investors
35. Key Partners * Investors: /$2.39B in 8 Rounds from 32 Investors
36. Key Partners * Photographers: /Freelancers 2,000 + The photos were really bad. People were using camera phones and taking Craigslist-quality pictures. Surprise! No one was booking because you couldn't see what you were paying for."
37. Revenue Streams * Commission from Property Owners (Hosts) * Transaction fee from Travellers (Guests) Revenue model: How Airbnb makes money? 10.6M $20 $200M A 10-15% commission on each transaction
38. Revenue Streams
39. Cost Structure * Technology: /programming, payment processors * Marketing: /ads, lobbyists * Sales: /country managers/business development
40. The future of Airbnb in cities Costumer Segments