Demystifying the Designer

Gave this quick talk at Sam Hurd's Epic Workshop on March 10, 2015. Huge credit to Mike Monteiro. Basically everything I said came from his incredible book, You're My Favorite Client.

Transcript

1. Hi!
2. My name is Brandon Harrison
3. I am a Design Director at Living Word
5. I am also a Freelance Designer Focusing on identity design
8. PERFECT PRODUCT
10. PERSON + PROCESS
12. What is a designer?
13. Not a “CRE ATIVE”
15. Communications Professional
16. Solve problems
17. Solve problems Make things
18. Solve problems Make things Audience advocate
19. Solve problems Make things Audience advocate Rationale + research
20. Solve problems Make things Audience advocate Rationale + research Team player
21. Solve problems Make things Audience advocate Rationale + research Team player
22. Solve problems Make things Audience advocate Rationale + research Team player SMART
23. Why hire a designer?
24. Nothing is undesigned
31. Awful Awesome
32. Increase the possibility of success
33. Increase the possibility of success Created by Jamison Wieser from the Noun Project
34. SETS YOU APART
35. SETS YOU APART from your compe titors
36. Makes you money $
37. Where do you find a designer?
38. ASK
43. Online portfolios + communities
44. behance.net
46. dribbble.com
49. What do you look for in a designer?
50. A skilled professional
51. A skilled professional with analytical
52. A skilled professional with analytical, persuasive
53. A skilled professional with analytical, persuasive, creative
54. A skilled professional with analytical, persuasive, creative, and social skills.
55. A skilled professional with analytical, persuasive, creative, and social skills.
56. Strong PORT FOLIO
57. Strong PORT FOLIO
58. Strong PORT FOLIO √
59. Someone you can work well with
60. Someone you can work well with
61. What do you look out for in a designer?
63. Porfolios with a lot of:
64. Porfolios with a lot of: Same client
71. Designers who:
72. Designers who: Ask for a lot of direction
73. Designers who: Ask for a lot of direction Don’t ask a lot of questions
74. Designers who: Ask for a lot of direction Don’t ask a lot of questions Want yo like the then the to do go
75. Designers who: Want you to like them more then they want to do good work r a lot ection ask a lot stions
76. Design Take perso instea profe Want you to like them more then they want to do good work
77. Designers who: Take feedback personally instead of professionally u to m more ey want od work
78. Designers who: Take feedback personally instead of professionally u to m more ey want od work
79. How do you work with a designer?
80. Give them enough information
81. Give them enough information Budget?
82. Give them enough information Budget? Goals?
83. Give them enough information Budget? Goals? Vision?
84. Give them enough information Budget? Goals? Vision? Target?
85. Give them enough information Budget? Goals? Vision? Target? Competitors?
86. Respect
87. Respect the
88. Respect the PRO CESS
89. Prep
90. Prep Plan
91. Prep Plan Perform
92. Prep Plan Perform Perfect
93. Prep Plan Perform Perfect Pitch
94. Prep Plan Perform Perfect Pitch Created by Alexey Sohrin from the Noun Project
95. Prep Plan Perform Perfect Pitch Created by Alexey Sohrin from the Noun Project
96. Prep Plan Perform Perfect Pitch Created by Alexey Sohrin from the Noun Project
97. Prep Plan Perform Perfect Pitch Created by Alexey Sohrin from the Noun Project
98. Prep Plan Perform Perfect Pitch Created by Alexey Sohrin from the Noun Project
99. TR UST
101. Evaluation + FEED BACK
102. Focus on the GOAL
105. Subjectivity is WEAK
108. Like
109. Like Great!
111. Like Great! This works
112. Like Great! This works This seems correct
113. Don’t be prescriptive
115. Be direct + HONEST
116. HIRE ME
117. Read THIS
118. Read THIS
119. Thx!